Fresh blood has always been one of the indispensable factors in the field of fashion and trend, but fashion brands are also the favorite styles of fashion people. So what brand is saintmichael? Today, let's learn about the brand saintmichael!
What brand is saintmichael?
Saintmichael is a fashion brand in Japan.
The most noteworthy thing for fashion lovers is SAINTMICHAEL, a brand-new street brand co-founded by Hosokawa Tadashi and Calithornhill Dewitt.
When it comes to Hosokawa Morihiro, the first thing that comes to mind is ready-made clothes, a fashion brand that is popular in Europe, America and Japan. This time, Hosokawa Morihiro's partner is CaliThornhillDeWitt, an artist from Los Angeles, the birthplace of American street culture.
Unlike KAWS, Kathleen and others, Calico Hildewitt takes highly recognizable artistic creation as his personal style. He used to work for Jabberjaw, a local music organization in Los Angeles, and created album covers for many hip-hop and pop singers. Since then, CaliThornhillDeWitt has started his own "career" in running galleries, and his graphic and three-dimensional works of art are also quite famous in the field of street trends.
And entering the theme, what kind of surprise did SAINTMICHAEL, a brand-new street brand jointly founded by Hosokawa Xiongtai and CaliThornhillDeWitt, bring us? The birth of SAINTMICHAEL this time, like its brand name, was inspired by the archangel MICHAEL in European mythology, and naturally its design theme is also closely related to religious aesthetics.
In terms of design techniques, Takeo Hosokawa has always followed the old-fashioned and destructive methods in his personal brand READYMADE, which has given a brand-new visual sensory experience to conventional street items such as sweaters and T-shirts made of cotton. On the other hand, the hand-painted graffiti printing design in this series makes its street attributes more distinct.
In addition to religious printing patterns and creative methods of adding destruction and doing old special effects, many people are more concerned about the very similar design of the periphery of SAINTMICHAEL and Kanye West's "TheLifeOfPablo" album. The printed fonts on SAINTMICHAEL's sweater and the design of the periphery of The Lifeofpablo album are all works of CaliThornhillDeWitt, which also makes us find a more or less familiar feeling in this series of designs.
SAINTMICHAEL will welcome the official launch of the first wave of branded products in autumn and winter of 2020. In addition to T-shirts, sweaters and other designs, the OneStarJacket created in cooperation with SchottNYC, an American classic jacket manufacturer, has also attracted the attention of many trend lovers. As we all know, Hosokawa Xiongtai's ready-made clothes are famous all over the world for creating makeup items. The cooperation between SAINTMICHAEL and SchottNYC also reproduces the classic dress of Marlon Brando in the movie Wild One. I believe it will attract many young trend players and win the favor of "emotional fans".
There is still some time before SAINTMICHAEL officially landed in the trend market. Having said that, I believe many friends will be curious about this question: Can SAINTMICHAEL replicate the ready-made "myth" in the current "cutting-edge" trend field and stand out from many new generation trend brands? Before looking forward to SAINTMICHAEL's official debut, let's review how Hosokawa Morihiro and READYMADE became "hot".
The popularity of ready-to-wear in the field of fashion and trends did not happen overnight, but I don't know when trend icon such as KanyeWest and TravisScott began to be keen on making old military style items, and its "initiator" was the brand ready-to-wear managed by Hosokawa Morihiro.
READYMADE has appeared on the stage since 20 13, and before building this personal brand, Hosokawa Xiongtai has been keen to use American military ancient cloth during World War II as raw materials to build clothes, bags and other items. The specific design method is closely related to the "make" aesthetics that has been popular in the fashion industry for many years. Hosokawa Xiongtai initially transformed the classic bag styles of Hermes, Chanel and other old fashion houses with military ancient cloth, and made these "classic models" glow with new visual effects through unique military texture.
Just like the works of DapperDan, a master of bootleg goods, although there are disputes over the ownership of the design in the development process, there is no doubt that Xiongtai Hosokawa Morihiro and READYMADE have won the favor of many famous people in the trend circle with their classic bag designs transformed from military ancient cloth, and a large part of their striking reason lies in Xiongtai Hosokawa Morihiro's "attitude" towards the classic items transformed from military ancient cloth.
In the product design of ready-to-wear, there are few real "same model" items, because each piece of ancient military cloth has its own characteristics in grain, softness and so on; Mr. Hosokawa Morihiro didn't want to turn ready-to-wear into a "mass production brand" at first, so many items of ready-to-wear are "only one", and its uniqueness is also one of the highlights that can't be ignored.
On the other hand, the military fabrics used in each item are different and have unique numbering marks. Even clothing or bag works with the same style and design can be seen in details, but the core style they want to express has not been affected. For fashion lovers who like private goods, "not bumping into shirts" and maverick are one of the basic requirements for choosing a single product, and READYMADE has grasped such consumer psychology, thus making its mark in the ever-changing fashion trend field.
A large part of the reason why ready-made products have not "exploded" is its high price threshold. Why are ready-made items expensive? For this question, Hosokawa Morihiro expressed his thoughts on brand design pricing in the previous interview: "The value of good things is only known after reading it." For ready-made clothes, the process from searching, analyzing and designing a military antique cloth to making it is almost zero cost. What Hosokawa Morihiro wants to express through ready-made clothes is to let people see something deeper in "military aesthetics" with original design. In order to make the best and highest quality military antique cloth, the cost of labor and materials can not be ignored, and the price is also "high and low".
So, is ready-to-wear destined to miss ordinary consumer groups? That was not the case. After the popularity rose, READYMADE was not only the "patent" of stars and Icon, but also began to enter the "homes of ordinary people" through joint names, such as ABATHINGAPE, JustDon, FEAROFGOD and other well-known brands, which not only integrated the most recognizable design languages of the two brands in design, but also made people start with a more cost-effective price than READYMADE.
When it comes to the reasons why ready-made clothes can "catch fire", everyone's discussion is naturally inseparable from the "goods-carrying effect" of stars and co-branded brands, but in my opinion, ready-made clothes can become a popular factor in the current fashion and trend fields, and it is also closely related to the changes in people's aesthetic orientation during this period.
VirgilAbloh clearly expressed his optimism about retro culture in an interview before. In fact, we have noticed that retro style and so-called "archived items" are on the rise in the trend field. When planning their own dressing styles, young people often don't want to go with the flow, but want to show their "seeking difference", and the aesthetics of remake contained in ready-made clothes can fully show this "seeking difference". Through brand-new materials and design concepts, we can reproduce the past classics. What can be more unique than these?
The ready-made clothes rooted in the streets of Tokyo are actually a member of Japanese trend culture. In the field of Japanese trends, brands with military style as the core, such as WTAPS and NEIGHBORHOOD, are not uncommon, and these brands also play a certain role in promoting Japan and even the world, making more people willing to accept the connection between military style and trend culture. Clothing inspired by American retro military culture has also enjoyed the "market dividend" brought by fashion and trend brands with military style as the core in the early stage of development-people have recognized the "military trend", but garments with similar styles and unconventional designs will naturally not be rejected by people.
So let's go back to the article and look at the opening theme-can Hosokawa Xiongtai's new brand SAINTMICHAEL continue the success of READYMADE? In fact, the success of every popular brand is unrepeatable. For Hosokawa Morihiro, SAINTMICHAEL is more like an attempt to "reinvent the wheel" than a ready-made one.
Religious aesthetics is frequently used in the fashion field. SAINTMICHAEL, who also takes this as the theme, is not completely "novel" in design concept, but this brand is undoubtedly attractive to "followers" who are keen on Hosokawa Morihiro's design style. But if you want to get more attention in the field of fashion and trend, SAINTMICHAEL may be the only way to stand on the shoulders of giants and make something new.
The above news about the street brand saintmichael, I hope it can help you better understand this street brand, and you can start with the fashion kiss of this saintmichael brand!