Apple Inc. is headquartered in Cupertino, California.
Apple Inc. is an American high-tech company. It was founded by Steve Jobs, Steve Wozniak, Ron Wayne and others on April 1, 1976, and named Apple Computer Inc. It was renamed Apple on January 9, 2007 and is headquartered in Cupertino, California.
When Apple was founded, it mainly developed and sold personal computers. As of 2014, it was committed to designing, developing and selling consumer electronics, computer software, online services and personal computers. Apple's Apple II started the personal computer revolution in the 1970s, and the subsequent Macintosh relay continued to develop in the 1980s.
The company's hardware products mainly include Mac computer series, iPod media players, iPhone smartphones and iPad tablets; online services include iCloud, iTunes Store and App Store;
Consumer software Including OS X and iOS operating systems, iTunes multimedia browser, Safari web browser, and iLife and iWork creative and production suites. Apple is world-renowned for innovation among high-tech companies.
Extended information
Apple's main hardware products are:
Smartphones: iPhone
Laptops: PowerBook, iBook, MacBook, MacBook Pro, MacBook Air
Desktop computers: Mac Pro, iMac
Small desktop computers: Mac mini
Tablet computers: iPad, iPad mini, iPad Pro
Personal digital music players: iPod classic, iPod, iPod nano, iPod shuffle, iPod mini, iPod Hi-Fi, iPod touch
Display: Apple Cinema Display (27 inches), Apple Thunderbolt Display (27 inches)
Server: Mac Pro server, Mac mini server
Computer video accessories: iSight (Webcam)
Network connection device: AirPort Extreme (54Mbps 802.11g base station)
Home audio-visual network connector: Apple TV
Apple's computer products have fully adopted Intel processors since 2006. However, iOS mobile devices such as iPad and iPhone use Apple's self-designed A-series ARM SoC processors (such as Apple A6).
Apple obtained a patent
1. Glass staircase, patent number: D478,999S. Date of patent acquisition: August 26, 2003.
2. Apple in-store iPad stand, patent number: D662,939S, patent date: July 3, 2012.
3. iPhone packaging, patent number: D596,485S, patented date: July 21, 2009
4. Graphical user interface, patent number: D604,305S, obtained Patent date: November 17, 2009
5. iPhone body design, patent number: D593,087S, patent date: May 26, 2009.
6. The rubber sleeve at the end of Apple earphones, patent number: 8,280,093, patent date: October 2, 2012.
7. Music icon, patent number: D668,263S, patent date: October 2, 2012.
8. Apple earphone buckle, patent number: D577,990S, patent date: October 7, 2008.
9. High-touch gloves, patent number: 7,874,021, patent date: January 25, 2011.
10. Flexible electronic device, patent number is No. 8,929,085, patent date: January 6, 2011.
11. On January 21, 2015, the U.S. Patent and Trademark Office announced a newly obtained patent from Apple, which describes a kind of eyesight that can be applied to future Macs, iPhones, iPads and even AppleTVs. tracking technology. Apple named this technology "Systems and Solutions for Countering Perceptual Disappearance of Moving Pointers."
12. In March 2015, the U.S. Patent and Trademark Office announced an Apple internal component for "computing devices" Patented waterproof function.
The origin of the Apple trademark
In 1976, Apple’s first logo was drawn with a pen by Ron Wayne. The design was inspired by Newton’s work under the apple tree. Thinking and discovering the law of universal gravitation, Apple also wants to imitate Newton and devote itself to technological innovation. However, this logo was complex and difficult to remember. It was only used during the production of Apple I, so it was quickly abandoned by Apple.
In 1976, Jobs decided to redesignate Regis
Rob Janov, art director of McKenna Public Relations Company, redesigned a better logo to coincide with the release of Apple
II use. So Janov started making a black and white silhouette of an apple, but he always felt that something was missing,
“I wanted to simplify the shape of the apple, and took a bite on one side (taking a
< p>bite) — a byte, right, in case the apple looks like a tomato," Janov explained. Javov then added six colorful, horizontal bars, completing the colorful Apple logo we know today.In 1998, a new translucent plastic texture logo was applied to new products iMac and G4
Cube, making the logo appear more three-dimensional and fashionable. The reason for the logo change this time is that the new products all use transparent material casings, which were changed to match the texture of the new products.
Black logos also appeared almost at the same time. Most of them appeared on packaging, products or contrasting colors that needed to be highlighted in order to coordinate with product promotion. Apple's monochrome logo is still used today, and it is the logo that best reflects Steve Jobs's brand positioning of Apple.
In 2001, the Apple logo became transparent. The main purpose was to match the Mac OS X system that was first launched on the market. This time Apple's core brand value has changed from computers to computer systems, and the Apple logo has also followed the system's interface style changes, adopting a transparent texture.
In 2007, it was changed again to metallic silver gray with shadow. When Apple launched the iPhone, it also officially changed its company name from Apple Computers to Apple Inc. The Apple logo uses a glass texture logo, designed to match the iPhone's innovative introduction of Multi-touch touch screen technology, bringing a new user experience.
In 2013, it was changed to a pure black logo with a flat style and no concave and convex feeling, and it is still in use today.
A widely circulated theory about the Apple Logo is that Apple Computer uses the bitten apple as its trademark to commemorate the great pioneer in the field of artificial intelligence-Alan. Turing is actually a misinformation.
The source is the 2001 British movie Enigma, in which the aforementioned plot about the relationship between Turing's suicide and the Apple logo was fabricated, which was rumored by some members of the public and the media
Reference: Baidu Encyclopedia: Apple Company