JD.COM's iPhone is cheaper than Apple's. What are the conditions?

The iPhone on JD.COM is cheaper than that on Apple official website. What are the conditions? I don't know if you have this habit. Before buying an Apple mobile phone, I will go to major sales websites to compare prices. In addition to Apple official website, third-party e-commerce platforms such as JD.COM, Gome and Suning are also selling Apple phones. But did you find out? The price of the third-party e-commerce platform is generally cheaper than that of Apple official website, sometimes hundreds cheaper! Why? Will there be something fishy? Let's talk about this problem together! In fact, this is the preferential policy of Apple headquarters for channel providers: rebates. Generally, specialty stores are all nationally unified in price, discount and after-sales service, so they must be genuine. If you really don't know how to do business and don't have bad money, it is recommended to go to a specialty store. Gome and Suning, which belong to chain channels, are only sales platform vendors, branches or agents of manufacturers in various provinces. The goods from the company's factory are directly stored in the warehouses of Gome and Suning. Gome and Suning do not directly purchase goods from various manufacturers, and then the branches or agents of the manufacturers in various provinces hire employees to enter Gome and Suning for sales. Therefore, the shopping guides of Gome and Suning are not their employees, but are arranged directly by the manufacturers. Customers should pay the cashier after purchasing the products of the manufacturer, and Gome and Suning will regularly transfer the payment to local branches and agents after extracting the commission. In fact, the reasons behind it are not particularly difficult to understand. The official selling price is generally the official retail guide price, and the general pricing of mobile phones consists of comprehensive costs such as R&D cost, raw material cost, production cost, patent cost and logistics cost. It also reserved a large part of profit space for agents. For e-commerce websites, their shipments are much larger than those of offline stores, so they can be sold at low prices and win by quantity. In addition, the price war between e-commerce is also a key factor. E-commerce is willing to make money for the sales of its own platform. Why is official website so expensive? In fact, it is to let consumers compare. Think about it. When you see that the e-commerce platform is hundreds cheaper than official website, where will you choose to buy it? But in fact, for many people, if they buy an Apple mobile phone on a platform outside official website, the price is several hundred times cheaper, they will feel uneasy and wonder if they have bought a fake. Therefore, the result orientation is still beneficial to Apple. If you buy it in official website, you will earn more. Don't lose anything!