2. Extreme clauses include but are not limited to commodity list page, commodity title, subtitle, main picture and detail page, and commodity packaging.
1, the advertisement shall not have the following circumstances:
(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;
(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;
(3) using terms such as "national level", "highest level" and "best";
(four) damage the dignity or interests of the state, revealing state secrets;
(5) Obstructing social stability and harming public interests;
(6) endangering personal and property safety and revealing personal privacy;
(7) Obstructing public order or violating good social customs;
(8) Containing obscenity, pornography, gambling, superstition, terror and violence;
(9) Contents containing ethnic, racial, religious and gender discrimination;
(ten) hinder the protection of the environment, natural resources or cultural heritage;
(eleven) other circumstances prohibited by laws and administrative regulations.
Article 10? Advertising shall not harm the physical and mental health of minors and disabled people.
Article 11? Where the matters involved in the advertising content need administrative license, they shall be consistent with the licensed content.
Advertisements cited by using data, statistics, survey results, abstracts, quotations, etc. shall be true and accurate, and the source shall be indicated. If the quoted content has the scope of application and the validity period, it shall be indicated.
Article 12? Where an advertisement involves a patented product or patented method, the patent number and patent type shall be indicated.
Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right.
It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.
2. The new advertising law stipulates that minors under the age of 10 shall not be used as advertising spokespersons. Advertising activities shall not be carried out in primary and secondary schools and kindergartens, and textbooks, teaching AIDS, exercise books, stationery, teaching AIDS, school uniforms and school buses for primary and secondary school students and children shall not be used to publish or publish advertisements in disguised form, except for public service advertisements. Advertisements for medical treatment, medicines, health food, medical devices, cosmetics, alcohol, beauty, etc. aimed at minors and online game advertisements that are not conducive to the physical and mental health of minors shall not be published in the mass media. Advertisements for goods or services aimed at minors under the age of fourteen shall not contain the following contents:
(a) to persuade them to ask their parents to buy advertising goods or services;
(two) may lead to its imitation of unsafe behavior.
In case of any of the following acts, the administrative department for industry and commerce shall order advertisers to stop publishing advertisements, and impose a fine of more than 200,000 yuan/kloc-0,000 yuan. If the circumstances are serious, the business license may be revoked, and the approval document for advertising review shall be revoked by the advertising review organ, and its application for advertising review shall not be accepted within one year; For advertising agents and publishers, the administrative department for industry and commerce shall confiscate the advertising expenses and impose a fine of more than 200,000 yuan/kloc-0,000 yuan. If the circumstances are serious, the business license and advertising registration certificate may be revoked.
3. The advertising law stipulates the endorsement of children and celebrities: define the definition and typical forms of false advertisements. False propaganda and misleading content are all false advertisements. Provisions on legal obligations and responsibilities of new advertising spokespersons. In advertisements, there are often some stars, experts and social celebrities to recommend and endorse a product. The current advertising law has no legal provisions for these spokespersons. 20 15 advertising law also stipulates the legal responsibility of celebrity endorsement. As long as celebrity endorsements are false advertisements, they are also jointly and severally liable. ? Minors under the age of ten shall not be used as advertising spokespersons. The products endorsed by celebrities must be used by celebrities. New regulations on advertising management for minors. For example, on campus, in places where children often move, advertisements are forbidden, especially in teaching materials, to create a clean environment for children's body and mind, and not to be disturbed by commodities from childhood.
4、? Strictly control the release of tobacco advertisements. The proportion of tobacco advertising in the market share has been very small, and the number of illegal tobacco advertising cases in all advertising cases is also very small, and the tobacco advertising order is better. The new advertising law has made stricter regulations on tobacco advertisements, prohibiting the publication of tobacco advertisements in all mass media and public places, and prohibiting the publication of illegal advertisements in disguised form (such as title sponsorship).