The implication of this sentence is that Nokia's products will not use HarmonyOS system. It seems that Nokia, which has occupied a very small market share, still has some influence. After all, if you want to expand market share, you must meet the needs of consumers. In China, this idea will be abandoned by most consumers.
Looking back at the process of Nokia's decline, in fact, many crises can be avoided. In those days, how powerful Nokia was. But then, as if overnight, the huge "empire" of Nokia fell apart. In addition to the embarrassment, Nokia's affairs are also worth pondering.
in that year, Nokia occupied most of the domestic market with its powerful patents and Saipan system. In terms of global market share, one data shows that Nokia's market share accounts for about one-third of the global share. What a huge amount of data this is, and how huge the user group is.
But Nokia, which has such a large user group, can be said that its "rule" has completely fallen apart because it has not paid attention to it.
The appearance of Apple, the trend of 3g network era
In 28, Apple, Nokia's strong rival, released its first 3G mobile phone. This seems to have no impact on Nokia. Anyway, new mobile phones appear every day, which is just a trivial matter. According to the Internet, the old director of Nokia at that time, when he saw Jobs holding an Apple mobile phone, ridiculed Jobs that Apple had no physical buttons. Nokia's neglect of Apple's mobile phone also laid a curse for its decline.
the appearance of iphone 3G is also a clear banner of the coming 3g era. In 28, China began to popularize 3G networks. In 29, the three major operators officially started to run 3G networks. A new network era begins.
Steve Jobs and his Apple mobile phone have grasped this trend and made their own brand reputation. Apple's mobile phone has also become a new choice for consumers. On the other hand, Nokia, although it has patents on 2G network and 3G in the new network era, has not made good use of its own resources and grasped the wind direction of the new network era, and Nokia has slowly begun to decline.
Android and IOS give Saipan a fatal blow
Compared with Nokia phones, the emergence of Apple phones is nothing, just giving consumers one more choice. However, when Apple brought its own IOS system and Google brought its own Android system at the same time, * * * gave Nokia the last fatal knife.
at present, the system is the most important bottom layer of a mobile phone. A smooth and powerful mobile phone operating system is what consumers value most. At that time, Nokia's most powerful point was its own Saipan system.
with the powerful Symbian system, Nokia has also established its own "mobile phone dynasty". Even if it was as strong as Samsung at that time, it had to temporarily avoid Nokia's edge. The emergence of the two major systems, IOS and Android, arguably makes Saipan a tripartite confrontation. But the end result is the desolation of Saipan and the victory of IOS and Android. What is the reason?
Nokia's software, which is developed for its own mobile phone, is also dominated by itself. As for the internal configuration, as consumers, we can say that we have no knowledge at all. But what about IOS and Android? In the era of mobile internet initiated by Apple and Google, its two major system platforms, IOS and Android, were opened to software developers around the world. This recruit, is the most malicious and deadly knife.
Apple and Google, with 7 million developers around the world, are fighting against software developers inside Nokia. Just by the number of 7 million, I don't know how many times more than the number of developers in Nokia. It's like ants using their small bodies to fight against huge elephants. Therefore, Saipan's exit is also reasonable.
trying to turn over, completely lonely
After Android and IOS have occupied the mainstream, Nokia is also trying to turn over. Finally, Nokia set its sights on Microsoft's Windows mobile operating system at that time in an attempt to continue to fight against IOS and Android. As the leader of computer system, Microsoft is supposed that the mobile phone system will not be too bad. At that time, many mobile phone manufacturers chose Windows system.
however, there is a great difference between Nokia and these manufacturers, that is, other mobile phone manufacturers choose Windows system, and only let some of their products use Windows system, while other products use Android system. After all, the IOS system is only used on Apple phones.
I thought that this time, Nokia could continue to gain a foothold in the mobile phone market even if it could not restore its former prosperity. However, users find that Windows mobile phone system is much more difficult to use than Android system. It takes more effort than Android. This also makes users quickly abandon the Windows mobile phone system and invest in the Android camp.
Without the recognition of consumers, Microsoft has no choice but to withdraw from the competition in the mobile phone market. However, Nokia, which wants to survive on Windows, will never be able to turn over again. Nokia, which has a bleak position, also sold its mobile phone business to Microsoft. If at that time, Nokia could lower its arrogant head and choose to use Android. I think the situation of Nokia will become another scene.
Set sail again, the market does not recognize it
In 217, Nokia released its first Android phone Nokia 6 (Nokia's first Android phone was Nokia X) in China, in an attempt to set sail again. After all, there were many consumers who had feelings for Nokia at that time, even the author was no exception.
however, Nokia is not what it used to be. Relying on feelings, Nokia has indeed gained some consumers. However, it seems that Nokia overestimates itself. In the era of smart phones, when Xiaomi 2 appeared, a new term was circulated among consumers-cost performance.
on the other hand, the price of Nokia 6 is around 17 yuan. It stands to reason that this price can be fully recognized, but don't forget the cost performance. At this point, Nokia did not do it. Nokia with Qualcomm Snapdragon 43 can't be compared with other mobile phones at all.
the product positioning error can be said to be fatal to Nokia. Although some users have been obtained, the number is really too small. This time, Nokia failed to set sail again. Market disapproval can be said to be a fatal blow to an enterprise.
Conclusion
From our current point of view, these crisis problems of Nokia are actually completely avoidable. And Nokia's business, I believe it is also worthy of every enterprise's reference. So in the process of enterprise development, how to solve these crisis problems? I think these places can be used as a reference.
pay attention to your opponent's challenge. Nokia can be said to despise its opponents, which makes it lonely. If Nokia could see the crisis and improve its products when Jobs appeared with the IPhone, I believe Nokia still has a chance.
grasp the tide of the times. The emergence of the 3G era marks the end of the 2G era. Nokia did not see this new era and did not firmly grasp the trend of the times, which is also the reason for its loneliness.
be innovative and adventurous. Nokia, which holds part of 3G patents in its hands, didn't make rational use of this to innovate its own mobile phone in an attempt to stabilize the market and then choose to shoot. For an enterprise, it is difficult to take root and survive in this ever-changing society without the spirit of daring to fight and rush.
wrong market positioning. Nokia came back to the market again. At this time, it is not the original "overlord" Nokia. If you want to regain market recognition, you must achieve consumer satisfaction. Obviously, Nokia has not done this. Without practical market research, trying to let the market meet it with a arrogant attitude, the final result is that it will not be recognized.
For today's Nokia, especially after what I said above. Have you considered using HarmonyOS system, which is also an opportunity for Nokia to regain market recognition?