? Laoganma? The pepper series products produced by the company need 6.5438+0.3 million glass bottles to be filled every day. According to the height of each bottle, it is 654.38+0.5 cm, which is 654.38+0.95 km high.
From a roadside snack bar to an enterprise with an annual sales income of 654.38+0.4 billion yuan, from appetizing pre-dinner snacks to the first brand of China peppers, Guiyang Nanming Laoganma Flavor Food Co., Ltd. has created one miracle after another. Recently, the reporter came? Laoganma? Learn more about how this native Guiyang enterprise turned pepper into a big industry.
The road to growth: hard work
In 2007, the output value was 65.438+0.3 billion yuan, and the tax paid was 65.438+0.8 billion yuan. The registered trademark was recognized by the State Administration for Industry and Commerce as? China famous trademark? , producer? Tao Huabi's godmother? Brand oil pepper food was rated as? China famous brand products? , boarded for many years? Tax ranking of private enterprises in China? Laoganma in recent years? Won one dazzling honor after another, behind the scenery, right? Laoganma? More than 20 years of arduous entrepreneurial journey.
Tao Huabi, the current chairman of Laoganma Flavor Food Company, is affectionately called by everyone in the enterprise at ordinary times? Aunt Tao? She still insists on going to the employee's house every night? Chew? She still lives in the old house in the factory. For more than 20 years, she has turned a roadside snack bar into a leading enterprise today.
In 1980s, Tao Huabi lived in Youzha Street. Every day, she carries the milled rice tofu from home to Longdongbao for sale. Because the basket is too big, she often can't get on the bus, all by hard work. Tao Huabi later opened a snack bar in Longdongbao.
After several years of operation, Tao Huabi has accumulated a little money from the snack bar, which has also been upgraded to a hotel. Tao Jia's restaurant is very popular with students near Longdongbao, because its food is delicious and cheap. The students affectionately call Tao Huabi because the food given to them is particularly heavy? Laoganma? .
The most attractive thing about restaurants run by Tao Huabi is the free appetizers before meals, including Chili oil and lobster sauce. Because of its delicious taste, many people made a special trip to the store to taste it, and some even packed this special snack in plastic bags and took it away. Since then, the fame of oil pepper has become bigger and bigger, and the business has become better and better. Manual operation can no longer meet the demand.
From 65438 to 0996, Tao Huabi established Laoganma flavor food factory, which is the predecessor of today's Guiyang Nanming Laoganma flavor food Co., Ltd.
Trademark dispute: the test of survival
As Laoganma oil pepper series products sell well in various provinces and cities, counterfeiters, counterfeiters and trimmings from all over the country flock to appear? Laoganma? Group phenomenon, the legitimate rights and interests of enterprises have been seriously violated, many? Gui Li? Kazuki Watanabe musician, Hunan? Laoganma? The trademark dispute with Laoganma in Guiyang is the fiercest.
Because the other party highly imitates Guiyang Laoganma in the trademark logo, the color, graphics and text of the trademark pattern are almost identical, and Guiyang Laoganma was awarded the packaging appearance patent two months after registering the appearance patent, so Guiyang Laoganma is facing the biggest dilemma after the establishment of the enterprise.
In order to safeguard the legitimate rights and interests of enterprises, Laoganma Guiyang applied for registration with the State Administration for Industry and Commerce four times before April 1998? Laoganma? Trademark, fierce competition with Hunan, finally in March, 200 1 year, Beijing Higher People's Court ruled that Hunan Laoganma stopped being used in flavored lobster sauce products? Laoganma? Commodity name; Stop using bottle stickers close to Guiyang Laoganma flavored lobster sauce bottles; Compensation for Guiyang Laoganma's economic loss of 400,000 yuan.
? It is with the support of party committees and governments at all levels that Laoganma's enterprise can continue to develop to today's scale, so I have always told employees that our enterprise must pay taxes in good faith. ? When Tao Huabi talked about the development of enterprises in recent years, he felt a lot. As a private enterprise in Guizhou and even the whole country? Tax star? She said that honesty is the responsibility of enterprises, and paying taxes according to law is the integrity of the country and society.
Industrial chain: benefiting the public
The development of Laoganma not only promoted the rapid development of the enterprise itself, but also promoted the development of a number of upstream industries. According to relevant data, Laoganma has driven at least 200,000 farmers in Guizhou to increase their income.
At present, Laoganma's daily output reaches 6.5438+0.2 million bottles. The company consumes 30 tons of dried peppers, 80 tons of vegetable oil, 40 tons of soybeans, and a large number of agricultural products such as peanuts, garlic, peppers and ginger.
The statistics department has a set of statistical data of Laoganma enterprise: 1997. The company's purchases of dried peppers, vegetable oil and soybeans were 1700 tons and 1540 tons respectively, and the purchases in 2005 were 9490 tons, 27075 tons and 27075 tons respectively. In the eight years up to 2005, the accumulated purchasing funds of enterprises reached 654.38+250 million yuan. According to the per capita arable land area of 0.07 hectares in Guizhou, the company has sold 654.38+0.2636 million agricultural products to farmers, and the per capita income has exceeded 654.38+0.000 yuan.
The continuous growth of Laoganma Company has also promoted the development of pepper processing industry in Guizhou Province. At present, there are more than 38 large and small pepper condiment enterprises in Guizhou/KLOC-0, forming a benign industrial chain, which not only promotes the enthusiasm and planting area of farmers to grow peppers, rape and other crops, but also promotes the development of glass products, cartons, printing and other related industries, and solves the employment problem of a large number of rural surplus labor.
It is reported that Laoganma oil pepper products occupy about 70% of the domestic market share of similar products and are sold to dozens of countries around the world. According to the long-term planning of the enterprise, strive to achieve sales of 5 billion yuan in 20 10 and build it as soon as possible? Billions? Enterprise, become the leader of pepper industry in China and even the world.
The views in this article only represent the views of the author or publisher, and have nothing to do with the Beijing job fair.
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