Shenyang Xiangmin Technology Co., Ltd. (hereinafter referred to as Xiangmin Technology) is a joint venture established with the approval of Shenyang Municipal Government under the background of revitalizing the old industrial base in Northeast China. The state-owned capital accounts for 50% of the total registered capital. At present, Xiangmin Technology has developed into the largest professional manufacturer of mobile phone camera modules in northern China.
I. Current situation of the company
1. Basic information
The company has built14,800 square meters office building, production workshop, comprehensive building and staff dormitory in Yi Dao Economic Development Zone. Mobile phone camera module has 8 production lines (each production line includes an SMT production line and an assembly inspection line). In the first phase, a clean room of 1.500 square meters will be built according to the four-line plan. At present, an SMT production line and a module assembly test line have been installed. Among them, SMT equipment adopts the most advanced Japanese Panasonic mounter, DEK printer and Columbine reflow oven in the United States, and the assembly testing line adopts imaging testing software and equipment independently developed by our company. There are 52 one-shift employees in the whole line, all from Shenyang key vocational and technical schools, with solid professional skills.
At present, the production line produces 500,000 mobile phone camera modules every month, with a pass rate of 97.5% and a yield of 99.5%. According to the current market price of modules, the average daily output value of each worker is 3846 yuan.
2. Benefits
At present, the company has an annual output of 6 million mobile phone camera modules, with an output value of 6.5438+0.2 billion yuan, a profit of 6.5438+0.8 million yuan and a tax payment of 4.5 million yuan, which can solve the employment problem of 6.5438+0.50 people. Through continuous training in our company, these people will master advanced professional knowledge of mobile communication industry, including not only professionals in electronic design, but also talents in numerical control and electronic assembly that meet the needs of transformation and upgrading of old industrial bases.
At the same time, the camera module of mobile phone is a high-tech industry with no pollution and low energy consumption, which conforms to the industrial development direction of national energy conservation and emission reduction, and also conforms to the layout of Shenyang photoelectric information industry.
3. Market situation and the company's recent planning
China is the largest mobile phone manufacturing base in the world. In recent years, mobile phone shipments have been
The world accounts for about 50%. In 2007, the annual output of mobile phones was 548 million, accounting for 52% of the global output. The connection between production and marketing is good, and the production and marketing rate is around 98%. According to the forecast, the output of mobile phones in China is expected to reach 605 million in 2008, with an annual growth rate of about 17%, while the output in the first half of the year reached 279 million, with an annual growth rate of 2 1.2%. According to this market situation and 3G mobile phones (2 cameras) are being put into the market in an all-round way, it is estimated that the market demand for mobile phone camera modules will reach 650 million sets with a total market value of 20 billion.
At present, our company has an annual production capacity of 6 million mobile phone camera modules, accounting for only 1% of the market share. On the premise of the existing infrastructure, it can be rapidly expanded into four production lines, which will reach an annual production capacity of 24 million mobile phone camera modules, accounting for 4% of the market share, with an output value of 480 million yuan, a profit of 72 million yuan, and a tax payment of180 thousand yuan.
4. Medium-term planning
After expanding four production lines, the company can quickly start the facilities of the existing plant, and expand the existing four production lines to eight, with an annual output of 60 million modules, accounting for 9.2% of the market share, an annual output value of 654.38+02 billion yuan, a profit of 654.38+02 billion yuan and a tax payment of 30 million yuan. At the same time, it can solve the employment problem of 1200 people. If the shift system is adopted, more jobs will be provided.
Eight production lines are produced at full capacity, and the company will become the second largest manufacturer of mobile phone camera modules in China, and its comprehensive strength is in the forefront of domestic peers.
Two. Human resources and independent innovation
Since its establishment, the company has taken talent work as the core of development. At present, all the management personnel of the company have bachelor degree or above, and some of them have senior titles. Through continuous training and external introduction, the company has a constantly improving and expanding team in technology research and development, product design, production management and marketing. It has laid a solid talent foundation for the company to continuously expand its production scale.
At the same time, the company pays attention to the training of front-line employees. At present, all online producers are selected from Shenyang key vocational and technical schools. Through centralized training and daily skills training on the production line, they all have solid professional skills in the production of mobile phone camera modules and become the technical backbone of employees who can be trained at any time. Once the company starts the rest of the production lines, it can be dispersed in each production line as the backbone, playing the role of "passing, helping and bringing".
At the same time, the company insists on independent innovation. At present, it has 6 patents belonging to the company. The technical requirements and test methods of image and video transmission characteristics of digital mobile terminals, an industry standard for mobile phone camera modules drafted by our company, was approved and implemented by the Ministry of Information Industry on June, 2007 10, and became a guiding technical standard for this industry. The frame rate tester independently developed by the company has become a standard test equipment to determine key indicators such as mobile phone pixels.
Three. Government support
Since its birth, Xiangmin Technology has been supported and helped by the municipal government. After several years of development, the company has become the largest professional manufacturer of mobile phone camera modules in northern China. By rapidly expanding the production scale and market share, the company will strive to go public within three years, build Xiangmin Technology into a leading domestic mobile phone accessories manufacturer and industry leader, and make greater contributions to the prosperity of the photoelectric information industry in Shenyang, Liaoning Province and the development of local economy!