However, with the delisting of niche brands such as LG, Hammer and Meitu. The smart phone market has lost the new wave thinking in previous years, and the product forms and main characteristic technologies of various brands are gradually homogenized, which has also caused consumers' aesthetic fatigue, which is extremely unfavorable to the sustainable development of the whole industry in the long run.
In order to launch eye-catching products in the homogeneous mobile phone market and win the favor of consumers, in recent years, mobile phone manufacturers have tried their best in product form and emerging technologies. For example, Liu Haiping, hole-digging screen, slide cover, lifting type, folding type and other mobile phone forms have appeared one after another, which makes generate appear many bright spots in the smart phone market. In these innovative attempts, the vivo brand can be called a clear stream, and it is the first to launch a lifting lens module to enhance the full-screen visual effect; The photochromic process introduced on vivo S 10 Pro makes the mobile phone more diy creative. A few days ago, foreign media reported that vivo will launch a brand-new pop-up camera patent.
We know that in 20 18, vivo NEX took the lead in launching the automatic lifting camera module, which attracted brands such as Huawei, Xiaomi and Glory to imitate each other, and led the trend of mobile phone form to some extent. Of course, after vivo NEX, vivo also released a variety of smart phones with pop-up cameras, including vivo V15 Pro/V17 Pro, to replace the front lens and enhance the overall screen look and feel. However, perhaps because of market acceptance, few lift mobile phone products will be listed after 2020. Unexpectedly, after several years, vivo has a new patent exposure of pop-up camera.
Recently, foreign media LetsgoDigital reported that vivo submitted a patent for "camera module, electronic equipment and camera module control method" to the World Intellectual Property Office. It is reported that vivo in this patent shows a smart phone with a super telephoto pop-up camera, which is expected to achieve high zoom function.
Interestingly, the smartphone has a set of pop-up camera modules, including four extensible modules. The overall shape is trapezoidal, and the camera faces backwards. Users can expand different lens modules according to the actual zoom requirements, and the lens parts can overlap to achieve different visual zooming, but the specific zoom data is not yet known.
Of course, at present, the technology is only in the patent stage, and we are more concerned about the views on this patent and the prediction of possible results. In my opinion, unlike the previous generation of lift products, vivo tries to replace the rear lens with a trapezoidal pop-up lens module, which provides a new research and development idea for the smart phone market. Combined with the off-screen camera technology of the recent fire, if the patent can be mass-produced, then vivo is likely to present us with a real full-screen mobile phone, once again leading the new trend of smart phone form.
As we all know, as early as the beginning of 20 19, vivo demonstrated its real full-screen concept model-Apex 2065438+09. The volume and power key of the entity are replaced by the hidden key of double induction; Replace the traditional C-type charging port with a magnetic interface; Coupled with screen sound technology and full-screen fingerprint unlocking, the mobile phone does not need to make physical openings.
The rear lens is placed under the glass back cover to prevent the lens from protruding and keep the back shell of the fuselage flat. Combined with the lifting front lens, vivo APEX 20 19 can complete the evolution of non-porous shape of integrated full-screen mobile phone. Although most of them are alternatives, there is no mass production, but vivo's thinking about the real comprehensive screen solution still surprised the author.
In 2020, vivo re-launched the second generation APEX concept model, and applied the 120 curvature waterfall screen. By rearranging the pixel arrangement in the front lens area, the photosensitive area in other areas is enlarged, and the idea of off-screen camera is realized. The rear lens uses a continuous variable light lens and a micro-pan-tilt main camera, which realizes a full-screen design of curved surface modeling without holes.
Combining the exploration of previous generations of concept machines on the integrated full-screen scheme and the application of the front-end technology carried by APEX concept machine on its own flagship model, it seems to me that foreign media LetsgoDigital broke the news that the smartphone with the patent of trapezoidal pop-up lens is likely to be a new generation of APEX 202 1 concept machine.
Compared with the 3D stacked internal architecture of the previous two generations and the alternative that the rear camera is hidden under the glass back cover, vivo replaces the rear camera with a trapezoidal pop-up camera, which can completely liberate the back shell of the mobile phone and maintain the integrity of the fuselage design. Combined with the black technologies such as off-screen camera technology, capacitive virtual buttons, magnetic charging structure and screen sound technology applied by the previous two generations of concept machines, smart phones can be closer to natural visual effects.
Although the official vivo has not responded to this patented technology, we can see that vivo has been pursuing the natural form of smartphone without holes and integration. This is inseparable from the technology accumulation and talent reserve brought by the world's top ten R&D centers, and also from the original intention of vivo positioning, unique product line polishing, serving global consumers and leading the industry trend.
Although the lifting sliding lens scheme can improve the full-screen display effect, it is undeniable that there are still many disadvantages from the perspective of practical experience. For example, because of the increase of 5G components, the internal space of the mobile phone is further compressed, and the pop-up lens scheme is bound to occupy additional space. For manufacturers, either reduce other hardware structures inside the fuselage or increase the thickness of the fuselage, but both options will directly affect the actual user experience.
At the same time, in view of the fact that the previous lifting lens design is prone to irreparable failure and easy to enter dust and water, it will inevitably damage the camera and shorten its service life in daily use. In addition, the size of the rear lens has become larger and larger.
For vivo, although the pop-up lens can be expanded to achieve different zoom ranges according to needs, in order to be commercialized on a large scale, the stability of the pop-up lens structure and the protection and optimization of the lens module in daily use, such as dustproof, waterproof and explosion-proof, must be considered.
Returning to the whole industry, in addition to vivo, ZTE, Xiaomi and other manufacturers have launched smart phones with off-screen camera solutions, which not only indicates that the killing dimension of the smart phone industry behind the competition of giant enterprises is further refined; It also shows that with the continuous upgrading of mobile phone hardware configuration, canceling physical buttons and pursuing a highly integrated true full-screen form will become a major trend in the future industry.
As consumers, we hope that the innovative patent scheme of vivo can be commercialized as soon as possible, and a natural mobile phone form will be presented to users as soon as possible. We also hope that other manufacturers will actively participate and brainstorm to create more practical and fun products.