This has a lot to do with Goyard's marketing strategy. Goyard adopts a "silent" marketing strategy, and has not launched any advertisements, e-commerce channel expansion and celebrity endorsements since its establishment. It is this strategy that makes Goyard users more advanced than LV users and is a truly rich brand. Low-key and meaningful, regardless of others' eyes.
It is worth mentioning that Goyard only pays attention to manual production, and cannot produce goods in large quantities. The workmanship is more exquisite than LV. On the other hand, Goyard is even rarer. Goyard's clients include the British royal family, the President of the United States, Russian aristocrats, from French First Lady Bruni to Victoria Beckham and many other stars! Domestic stars also like the brand Goyard, which is why Goyard can become popular in China.
GOYARD brand introduction
Goyard was founded in 1853 and has a history of 150 years. Its founder is Fran? ois Gauillard. /kloc-in the 0/9th century, European trains and ships developed, and large-scale travel appeared in society. At that time, the royal family, nobles and rich people loved to travel in early spring. It takes months to go there at a time. They need a big trunk to hold many clothes and daily necessities, such as books, polo supplies, toiletries and so on. I hope the trip will be as comfortable as at home.
Goyard designed suitcases for different purposes according to the needs of guests, such as Diptyque candle wooden cases and champagne boxes, which is a precedent. 1920s, the first suitcase designed to hold typewriters, papers and documents was patented by the French government baggage department. There are also bike boxes and beer boxes that I have never seen before.
Therefore, Goyard's customers include the British royal family, the President of the United States and Russian aristocrats. The wife of Arthur Conan Doyle, the author of Sherlock Holmes, once ordered a desk for her husband to go out, and supermodel naomi campbell also ordered a suitcase for her dog. Goyard can be done as long as the guests ask, which can be said to be popular in the upper class in Europe and America.
Reference to the above content: Baidu Encyclopedia -GOYARD