Date: 2010-08-2319: 37: 00.
Video: Ren, Zhou talk about the new CCTV film "The Power of the Company"
Is the company the creator of wealth or the brewer of crisis?
Is the company the driving force of innovation or the culprit of greed?
Companies make life better, but why always lead us astray?
On the evening of August 23rd, 20 10, 2 1: 20, 10 large-scale TV documentary "The Power of the Company" will be grandly broadcast on CCTV Financial Channel. Led by the general director Ren, the large-scale documentaries "The Rise of Great Powers" and "The Road to Rejuvenation" that have achieved great social repercussions, the film lasted for two years, spanning eight countries, shooting dozens of enterprises on the spot, interviewing more than 100 Chinese and foreign scholars, and carefully creating it.
The Power of the Company is the first TV documentary in China to discuss the company system in depth. It is not a documentary that records the development history of major companies, nor is it a documentary that records the internal structure, system and management methods of companies. Based on the process of world modernization, this paper combs the history of company's origin, development, evolution and innovation, and discusses the mutual promotion and influence of company organization and economic system, ideology and culture, scientific and technological creation and social life, aiming at observing the evolution of market economy with company as the carrier and exploring the development path of China company under the socialist market economy system.
As the most extensive and effective economic organization form so far, the company is known as "the achievement of mankind". The emergence of joint-stock companies, which occupy a dominant position in various corporate forms, is recognized as one of the most striking phenomena in modern times. It gathers all kinds of resources and disperses business risks; It spans blood and region, connecting strangers thousands of miles away; It condenses the individual's life and gathers energy that no individual can match; It has opened a new chapter in human economic life and even modern civilization.
Today, the global economic network woven by the company covers almost every region and every country. Companies are everywhere and have become a way of life, showing different faces in different countries.
However, just as companies play the role of creators of new knowledge and technology, promoters of institutional innovation and cultural reconstruction, under the guidance of profits, all clearly priced companies have also become the chief culprit of commercialization. In 2008, a sudden financial tsunami caused a huge impact on the global economy, and it has continued to this day, but this huge impact stems from the poor management of some companies. Like a butterfly flapping its wings, a hurricane may sweep thousands of miles.
Self-interest instinct, moral bottom line, the company has never got rid of the contradiction between them. The company is deeply involved in the debate of merits and demerits because of its crusade against greed and doubts about the market. Looking back on history, major crises often indicate the beginning of a new era.
Under globalization, after this severe challenge, where will the company lead the world? How can China enterprises, which are going to the world, seize the opportunity of historical change and truly become world-class enterprises under the guidance of China's characteristic development path? Everything reminds us that we have to seriously explore this organization that is closely related to our work and life, this organization that shows enough power to shake the world, and this organization that is bringing the world to a new historical turning point-the company.
How was the company born? How to develop evolution? Where did the power of the company come from and how did it change the world? All these questions are condensed into a story about the company.
The background of the company's origin and roots, the company's own changes and its expansion path contain the ideological course of human beings' continuous understanding of wealth, market, power and human nature, and outline the clear context of the adjustment and evolution of market economy and the changes of national competition.
China has experienced 30 years of reform and opening up, and the socialist market economy has been practiced for nearly 20 years. As an important role in market operation, the company is the core carrier for us to find the driving force for economic and social development. Understanding the history of companies in various countries will undoubtedly contribute to the healthy growth of China companies and further improve the socialist market economy.
The Power of the Company is an episode of *** 10, each episode is 50 minutes. They are:
first episode
Company! Company!
the second group
Unlimited market
Episode 3
Rich hunting age
The fourth episode
The pain of progress
Episode 5
Crisis time
The sixth set
Who holds the scepter?
The seventh set
Take the lead.
The eighth set
Innovation pioneer
Episode 9
Local ambition
The tenth episode
The earth is boundless.
The Power of the Company is a long-span tour of the company's development process and survival mode.
According to the influence on the company system, national development and social progress, Power of the Company recorded more than 50 companies with their own characteristics. From the Dutch and British East India Company, Nanhai Company, Mississippi Company and Saint-Gobain Company in modern history to Unilever, Fiat, L 'Oreal, Siemens, Bayer, Adidas, BMW, DuPont, Coca-Cola, Ford, General Motors, IBM, Intel, Microsoft, Apple, Panasonic, Kyocera, Toyota, Honda, Trend Micro, Lenovo, etc., it is active in the modern market.
In addition to shooting the company headquarters on the spot, the film crew also obtained a large number of internal image materials from many company files that have never been made public. For example, the historical images reconstructed by Siemens after World War II; Alfred, the professional manager who built GM into the world's largest industrial enterprise? Si Long's speech materials; 19th century historical images preserved by Unilever; Video materials of Panasonic Corporation during its pioneering period; Dupont developed early experimental image data; Image data of IBM founder Watson and his son; Pictures and materials of high-level meetings and important activities kept inside IBM.
At the same time, in order to show the close relationship between the company and the country, society and individuals, the film crew specially designed the filming of company registration agencies, relevant government agencies and commercial activities in cities of various countries.
The Power of the Company is a multi-level and multi-angle analysis of the company's destiny and future.
The strength of the company visited dozens of universities, business schools and research institutions around the world, including Harvard, Stanford, MIT, Columbia, Chicago, Yale, University of Pennsylvania, Drucker School of Management of Claremont University, Oxford, Cambridge, London School of Economics and Political Science, Paris Business School, French Higher School of Social Sciences, Humboldt University of Berlin, German Enterprise History Research Association, World Large Enterprise Research Association, University of Tokyo, hitotsubashi university and so on.
Five Nobel laureates in economics, nine deans of well-known business schools, 100 more than senior scholars from different countries in the fields of economy, history, politics, sociology, law and management. , put forward their own different understandings and thoughts on the theme of the company's influence on the modern world and modern civilization, and their wonderful explanations gathered into a wisdom collision of the world's top scholars.
More than a dozen Chinese and foreign company leaders, including Ke Ailun, chairman of DuPont, Bill Ford, chairman of Ford, kazuo inamori, chairman of Kyocera Group, paul otellini, president of Intel Corporation, Ben Weihuaen, CEO of Alcatel-Lucent, jean paul Angong, chairman of Lenovo Group, and Ma Yun, chairman of Alibaba Group, also actively participated in the discussion of the company's topics, both as practitioners and as strategists.
The Power of the Company is a deep excavation and true presentation of the relevant historical materials of the company.
The power of the company took two years from preparation to production. Six film crews across Europe, Asia and the United States went to eight countries: Italy, Britain, France, Germany, the United States, Japan, China and India. They explored the history of the company's birth and development in detail, and searched and photographed precious historical materials and sites, many of which were presented to the audience in China for the first time on TV screens.
The National Archives in Genoa, Italy, where the earliest existing commercial account books in the western world and the most complete commercial contracts in the 5th century AD are collected (11-15); The medici family Museum in Florence, a mysterious family that funded the Renaissance, opened the door to the China film crew.
17-19,300 years ago, the most legendary historical sites of the British East India Company and the concession documents issued by the Queen to the company; The original of the world's first Company Law and the original of the world's first patent bill in the archives of the British Parliament; The site of the first industrial revolution listed in the world cultural heritage-the English town of salter; Adam, the originator of market economy? Smith's former residence.
The stock issuance office of the Mississippi Company in France triggered a huge bubble in the European stock market in the18th century. The mysterious location of the French East India Company; 1665, the French company Saint-Gobain, which is still in production today, provided special glass for the mirror hall of Versailles.
The earliest industrial family in the United States may also be the richest family in the United States-the early gunpowder workshop in dupont family and the laboratory in18th century; The former residence of the Rockefeller family once dominated the American economy and was extremely rich; Known as the greatest entrepreneur Henry? Ford's family business; The graveyard of Carnegie, the entrepreneur who started the American steel industry.
Ricart Port on the west coast of India, the first oriental port that the Westerner Da Gama arrived at; The earliest existing bottle of aspirin from Bayer Company in Germany (produced in1899); The former residence and memorial hall of Shibusawa Eiichi, the father of modern Japanese enterprises.
The Power of the Company is a long journey for China TV people to observe, record and think about the times with audio-visual language.
In terms of creative concept, The Power of the Company emphasizes starting from reality and starting from China, and skillfully realizes the transformation and combination of history and reality, making history closer to reality and the world closer to China.
In terms of expression, The Power of the Company emphasizes to see the big from the small, starting with details and stories, which leads to thinking in the form of discussion rather than conclusion, and paying attention to asking questions rather than answering directly.
In terms of TV performance, The Company of Power adopted a more modern film and television language. In order to meet the needs of modern audiences, especially young audiences, the whole film has broken the slow rhythm of traditional documentaries, with lively editing techniques and extremely rich information. Combining original symphonies with shocking multimedia stunts, The Power of the Company attempts to construct a company epic between history and reality, helping people to re-recognize the familiar stranger of the company.
This film continues to adhere to the rational spirit and global vision of the road to the rise and revival of great powers, and pursues an honest, calm and objective media attitude, trying to open up the horizons for China people who are building a socialist market economy with an open mind, and also hoping to provide some thoughts for the world that is caught in a global crisis for the first time in the era of globalization.
How far can you see,
You can see how far the future is.
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