Under such circumstances, Japan's sales market has a characteristic. Many enterprises tend to develop and design according to customers' current consumption habits and requirements. In contrast, for example, China's foreign markets tend to develop and design customers' requirements. This weakness has been holding back Japan's development. For example, there are vending machines in many places in Japan. They will make various improvements on vending machines to improve customers' feelings, but such improvements rarely reach another level, that is, let customers learn and integrate into the application of new vending machines. This may also be related to Japanese culture and art. In Japanese culture and art, in all normal interpersonal communication, it is often considered a sense of shame to give trouble to others.
Imagine that this mode of thinking is the same in the sales market, that is, it can't cause trouble to customers. Many problems such as customers' confusion, trouble and high efficiency are often regarded as taboos, even though they understand that new things always have to be integrated into time. Naturally, this does not mean that the Japanese sales market hates developing goods, but they will still make new development designs. However, before opening the sales market, they will consider the degree of customer acceptance. When they feel that all the preparations made in advance have minimized the inconvenience to customers, they will consider opening the sales market, which will lead to the failure of transformation and independent innovation.
And full-screen English or Chinese, because most customers can guess the meaning, so there is not much harm. But full-screen Japanese, many people left at a glance. So when English and Chinese Internet technologies, especially the application of sns, enter the sales markets of other countries, the problem of cold start will be much better. Without language to express the natural environment, of course, it is impossible for Japan to create an unparalleled natural environment for self-employment like China, Beijing, Zhongguancun and Silicon Valley.
Why are technical talents so critical? Because they can see the probability of using new technology applications to deal with users' needs, they are also the first to come into contact with technology. In the natural environment like Silicon Valley in the United States, people can release pressure, think independently and start their own businesses in parking spaces, which is obviously not available in Japan. Finally, talk about supporting facilities. Things like starting a business also talk about herding. Zhongguancun in Beijing and Silicon Valley in the United States are well protected, and first-class talents and venture capital will gather. This kind of soil layer is incomparable to Japan and other countries. It can be seen that this soil layer in Japan itself will limit the preference of Internet companies for English or Chinese.
During the period of post-war reconstruction and revitalization, the period of rapid economic development in the 1960s and 1970s, and the subsequent period of stable development, the economic bubble increased in the late 1980s, and the foam plastics collapsed in the early 1990s. The "lost decade" and "lost twenty years" were long-term economic stagnation and inflation.
For the average Japanese, their most "standardized" life path is to have fun with their neighbors and friends in Bali when they were children, to apply for jobs in the company after graduating from college, to get married and have children, to buy a car and a house with a loan, to get a long-term promotion and salary increase in the company, to pay back the money, to retire and go home to provide for the aged to eat the old-age insurance, and finally to live in the grave of generations. For most "ordinary Japanese", a stable life is much more elegant than a road full of unknowns. Coupled with the long-term economic downturn in Japan, this choice tendency of the Japanese has been aggravated.
It should be understood that in fact, Japan's basic research is very strong, but the level of import and export (application) is very weak, so many scientific research achievements can not be applied, and commercialization is completed by Britain or other countries, which leads to the silence of many independent innovation patents in Japan, the development trend of independent innovation and sales market can not produce stable development, and enterprises with new technology components become empty talk. IT can be predicted that in the next decade, the push module of IT industry is likely to be replaced by AI, autonomous driving and other industries, which need a lot of data and information without exception. From this perspective, Japan, with a population of only 654.38+27 billion, is likely to be run over by China again.