To tell the truth, when I saw this name, my first reaction was that Mei Tian Studio of Goose Factory earned hundreds of millions by the glory of the king and Feiche, and was ready to build a car. The second reaction is that there is no way, no way, it is 2020, and there are new forces to build cars.
Of course, it is wrong to look at the car with colored glasses. Let's take a look at the strength of this Mei Tian ET5 product and see if it can ride the wind and waves in this sea.
■? The appearance is full of momentum
Watching cars is the same as watching people. Of course, first of all, look at the face. In all fairness, the official map released by ET5 in Mei Tian last year is in line with the public aesthetic. Matrix laser headlights have sharp edges and corners, and Y-type daytime running lights are quite sharp. The lower bumper area is also very impactful.
What's more interesting is that the real car is actually better than the official map. This low-key dark gray, sharp eyes and tough lines are regarded as "standard beauty" in a group of strange electric cars. Look at that trident sign. Do you smell of Maserati after watching it for a long time?
There is no bifurcation in the tail design, and there is no other design except the through taillight group and the triangle light group. According to the official, the length of ET5 is about 4,700 mm and the wheelbase is 2,800 mm. ..
At least in my opinion, the emergence of ET5 in Mei Tian is a plus item. In recent years, I have seen many products designed by new forces and traditional cars. This unpretentious appearance is more to my taste.
■? The interior feels good.
The interior of ET5 is simple and scientific, with a faint German flavor. We have seen too many combinations of black leather+chrome plating+wood grain+piano paint, and 2020 12.3-inch full LCD instrument and 12.8-inch central control panel are also very common.
The door panel is made of diamond grain to increase the texture, and the seat is made of perforated leather. There are stitches on the leather material in the central armrest box and center console area, and the details are handled well.
After looking at the interior and exterior decorations, we can draw the conclusion that both the interior and exterior decorations of ET5 perform well, and it belongs to the type with high public acceptance.
■? The selling point is Skyworth Tianlian intelligent networking system.
In terms of configuration, at present, only the 10 electrically adjustable sleeping seat, HEPA (high efficiency air filter) air conditioning filter element and Skyworth Skylink intelligent networking system provided by Skyworth Technology are officially disclosed.
Judging from the above information, its selling points are comfortable seats and intelligent networking system endorsed by Skyworth. As a medium-sized SUV, if you want to get along in the market, other configurations to improve safety, comfort, convenience and luxury should not be lacking. Compared with similar products on the market, new gadgets such as intelligent driver assistance configuration and black technology such as 5G are the trend of this market. I wonder if ET5 has any technical reserves in this field?
To be honest, at the level of medium-sized SUV, anyone who misses consumers because of insufficient key configuration can only blame himself for not working hard enough. Luxury, workmanship, technology, high configuration ... these superficial things can't be done. We advise you not to get involved in the middle-sized SUV. Welcome to the mini-car market here. So although the official revealed? Not much, but I boldly tasted the configuration of ET5, which should be good.
■? Who is the opponent?
Judging from the length of 4700 and the wheelbase of 2800, Mei Tian ET5 should not die after listing. LX, BYD Tang EV, Weilai ES6 and other medium-sized SUVs, probably with Aion? V, Aichi U5, Weimar EX6 and other products to play. Except Aichi U5, the other two are not easy to mess with, Aion? V is a heavy product of established manufacturers, and EX6 is also the son of new head power.
And these two opponents are really interesting. One is compact wheelbase, and the other is compact wheelbase. It is estimated that ET5, a medium-wheelbase car, is also happy to see them.
Since there is a small advantage in figure, is the product of Mei Tian ET5 strong? Let's look at the critical battery life. The maximum power of the motor mounted on ET5 is 150 kW, and the peak torque is 320 Nm. The high-profile models are equipped with ternary lithium batteries, with a capacity of 7 1.98 kWh and an energy density of 170 WHr/kg. The comprehensive cruising range is 520 kilometers.
So what is the level of 520 km battery life in the same level?
In contrast, 520 kilometers is not as good as the Aion family, which has always been selling with high endurance, but it is not bad in its class.
In addition, there are many medium-sized SUVs whose own brands are not well known, such as Gateway X70? s？ EV and so on. , is also a potential rival of ET5.
After talking about the superficial things, the "lining" of driving experience, endurance and charging speed are more important things. Judging from the known information, Mei Tian ET5 has not advertised its advantages in these aspects, which can only be verified by actual measurement. There are also many mainstream manufacturers who have overturned on battery life, charging and driving experience. Therefore, we hold a wait-and-see attitude towards Mei Tian ET5' s "Lizi" for the time being.
The most critical price issue, the price of ET5 in Mei Tian is undoubtedly advantageous, starting at 654.38+0.5 million, with a top allocation of 200,000 for 520 kilometers, just in line with Aion? V is similar, much more affordable than Aichi U5 and Weimar EX6.
■? Who is Mei Tian Auto?
Although the official information disclosed at present is limited, it can be roughly inferred that the "superficial product strength" of Mei Tian ET5 should be passable, so apart from the power problem, the biggest problem before it is the brand.
Mei Tian Automobile is a very young automobile enterprise, founded on 20 19 1 1, and its founder Huang Hongsheng is the founder of Skyworth Group (namely, Skyworth which makes TV refrigerators). Because the story of Jia Yueting and Miss Dong crossing the line to build a car has been circulating for a long time, so that everyone suffers from "post-traumatic stress disorder in building a car in home appliance enterprises", and Mei Tian automobile has been criticized and strangled. Many people don't think highly of it. However, Mei Tian cars did not swim naked. There are still some reserves in the field of building cars. Behind it is Kaiwo Automobile Group, which is the market leader of new energy commercial vehicles.
Skyworth's household appliances
The R&D strength of Kaiwo Automobile can't be underestimated, even the L4 driverless sightseeing bus equipped with 5G technology has been developed, and the three major electric systems also have their own patents. I wonder if these technologies can be fed back to ET5?
Although the father behind it is very powerful, Kaiwo Automobile is not a well-known passenger car brand like GAC. The medium-sized SUV market is very important to the brand, Aion? V has GAC endorsement, plus Aion? S and Aion? LX was the first to enter the market and became famous in one fell swoop. Weimar EX6 and ET5 are both new forces, but after all, Weimar is the vanguard of countless new forces, and the previous product EX5 has also passed the test of the market and consumers. Although Jietu is not a well-known brand, it has been back to Chery for several years in the passenger car market. Compared with several cars, Mei Tian's brand power is a bit weak.
Moreover, from 20 19, 1 1, Mei Tian Automobile was established, and in July 2020, ET5 went on the market, which was a little short. Looking at the new car-making forces that have been delivered, whether it is Weilai or Ideal, Zero Run or Tucki, the new products are fast enough, and the follow-up problems are endless. Everyone is tired of watching what OTA doesn't work and what autopilot assist function is delayed. I hope ET5 will learn from their experience and lessons, and don't step on these pits.
■? Bangping branch
To sum up, there are not many players in this market where ET5 is located, and the product strength and price are good. If it can seize the opportunity to make a good product, and does not require monthly sales of thousands, it should first improve brand awareness, strive for a foothold for itself, and pave the way for subsequent products. This slow and steady route is also a good choice.
As an "old media person", I have watched the whole process of some new forces building tall buildings, entertaining guests and building collapse. I can only say "Come on" to newcomers who still want to gallop on the road of building cars, and everything will be handed over to consumers and the market for inspection.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.