Tambor is an old clothing company in Weifang with a history of more than 20 years. Facing the new era of industrial development trends and changes in the market environment of the clothing industry, the company focuses on converting old and new driving forces and pays more attention to innovation for development. , Create a brand with quality, vigorously promote brand upgrading, patent development, product diversification, marketing innovation and service efficiency improvement, and have embarked on a "connotative" development and transformation path.
In the past few days, Chen Shangbiao, R&D director of Tambor Clothing Co., Ltd., is busy working with colleagues in the R&D center to carefully select zippers for new down jackets. From style to quality, R&D personnel try repeatedly and strive to bring every product to the market with high quality and exquisite craftsmanship.
Chen Shangbiao, R&D Director of Tambor Clothing Co., Ltd.: "The zipper is the "lifeline" of a piece of clothing. Not only should we consider its feel and the degree of integration with the clothes, and the degree of slippage, but also the zipper. The flatness on the clothes and the integration of the clothes. "Seek development through innovation and create brand through quality" is the purpose of the company since its establishment in 1999. Regarding quality as life is engraved in the hearts of every Tambor employee, allowing Tambor down jackets to enter thousands of households. However, the road to soul-casting is not smooth sailing.
Chen Shangbiao, R&D Director of Tambor Clothing Co., Ltd.: "When we choose such a good and high-quality supplier, everyone will definitely think that the cost will increase. There will definitely be people in our team who will raise such objections. ”
On one side are the low-cost and high-profit products of ordinary suppliers, and on the other hand are the high-cost and low-profit products of high-quality suppliers. Faced with huge financial pressure, the company resolutely gave up short-term interests, decisively established long-term cooperative relationships with domestic first-class supporting companies, introduced internationally advanced design, production, and testing assembly lines, and established a strict quality control system. At the same time, R&D bases have been set up in Shanghai and Beijing to gather first-class creative design talents at home and abroad, vigorously promote brand upgrades and patent development, and build the brand's core competitiveness in an all-round way.
Chen Shangbiao, R&D Director of Tambor Clothing Co., Ltd.: "Every year, the design team goes to Europe, America, South Korea, Japan, and domestic and foreign cities with relatively developed clothing industries to conduct many trials and collect styles. Make sure that our products every quarter can comply with the market and be consistent with the trend."
At present, the company has a team of domestically advanced designers, craftsmen, and quality inspectors with strong capabilities. With independent design and R&D capabilities, we design and develop more than 200 new models every year, and our products have won the "Diamond Award" in China's down products industry for consecutive years. In order to achieve high-end and intelligent development, the company also invested 860 million yuan to build the Tambor Smart Technology Park project, taking a key step towards intelligent manufacturing.
Wang Guowei, director of the infrastructure department of Tambor Clothing Co., Ltd.: "After Tambor is put into use, we will rely on cloud data to improve our global design and global interaction, and also rely on Cloud data is used to achieve online and offline intelligent logistics and intelligent warehousing systems. ”
At present, the main body of the two intelligent logistics centers and product display centers of the project has been completed, including the headquarters building, e-commerce warehouse, and Quality control center, training center and other entities are under construction. After all is completed, it is expected to produce 3 million pieces of various types of down clothing annually. Relying on the intelligent logistics system, e-commerce sales will achieve geometric growth, with operating income of 1.38 billion yuan and tax revenue of 120 million yuan. The comprehensive market share will rank second in the industry.
Hou Zengjiang, general manager of Tambor Clothing Co., Ltd.: "In combination with the construction of Tambor Smart Technology Park, we will focus on improving the image and quality of high-end products to create a deep-level Tanbor clothing store." Boer’s cultural connotation and humanistic connotation make it a warm and warm brand.”
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