Amazon is a platform that pays great attention to the buyer experience. Even if the product is outdated or damaged due to some non-artificial and unpredictable factors in the sales process, the seller will receive A-Z and bad reviews.
If the seller does not comply with the platform regulations, it is easy to receive complaints from the seller. As long as there are 2~3 complaints every month, it is possible to close the store. In addition, after-sales service attitude and results are also the criteria for Amazon's assessment.
Second,? Product and description questions?
What is said here is that there is too much difference between the physical object and the listing description. When the goods received by consumers are not in conformity with the orders, the buyers are likely to initiate complaints, and the sellers will be warned by Amazon or the stores will be closed if there are too many times.
3. Restrictions on individual accounts and associated accounts?
In order to ensure fair competition among sellers and improve the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same website. Determining account association means that Amazon obtains seller information through technical means and determines that multiple store accounts belong to the same seller by matching related factors.
Fourth, Amazon's performance indicators are poor?
Performance indicators are codes of conduct set for third-party sellers, and Amazon uses performance indicators to distinguish between good and bad sellers. Especially when Amazon's hard indicators become higher and more complex, such indicators will prompt sellers to do better.
5. selling fakes?
No matter what platform it is, it is forbidden to sell fakes, and the Amazon platform has higher requirements. Vice President of Amazon China said that if Amazon sellers sell fake goods through a third party, they will immediately investigate and close the store once they confirm selling fake goods. That's what Amazon said and did. For fakes, Amazon can be said to have zero tolerance. This is actually consistent with Amazon's core concept of paying attention to customers and ignoring sellers.
6. Infringement of intellectual property rights?
As we all know, the protection of intellectual property rights in European and American countries is quite strict. Therefore, when doing foreign markets, we should not only protect our own intellectual property rights, but also not infringe others' intellectual property rights. The same is true on the Amazon platform. If the seller is complained of infringement, the product will be removed from the shelf and the store will be closed directly. In the process of operation, it is easier to touch the line is to sell. But if the novice imitates too much, the probability of touching the line is very high.
Recently, the "pioneer of rodent control" has become popular in major communities for no other reason than infringement. This product was launched on 20 14 and suddenly exploded this year. It is not ruled out that there is a great demand for decompression toys because of the epidemic situation and the general pressure. This product has been registered as a pattern trademark in the United States. Although many sellers have made great changes in appearance, they are still being sued! Up to now, the rodent control pioneer/similar products have the risk of infringement.
7. Did the 7.KYC audit fail?
According to the requirements of relevant European regulatory authorities, Amazon is obliged to conduct company and company owner identity audit (KYC audit for short) for sellers who open stores on European platforms (including Britain, France, Germany, Spain, Italy, etc.). Sellers can only sell on European platforms after obtaining the approval of the European verification team.
Eight, brush, brush comments, brush explosions?
Brushing has become a hidden rule in the industry. However, this is Amazon's ban. Sellers can't buy reviews, nor can they offer discounts or gifts in exchange for praise. Amazon has made strict rules to ensure the authenticity of comments, and sellers are strictly prohibited from manipulating comments.
However, in 20021,the main reason for Amazon's title boom was the behavior of platform sellers to put small cards on their credit cards.