Source: LinDun.cn Editor: Burberry Release Date: 2007-0 1-27.
1856, at the age of 2 1, Thomas Bubali opened an outdoor clothing store named "Burberry" in basingstoke, Hampshire. Thanks to good management, the shop is doing well. By 1870, Burberry had become a well-known local outdoor clothing manufacturer, and even some famous athletes at that time were its frequent visitors.
Thomas Bubali, once an apprentice to a cloth dealer, is very clever. 1880, he invented a waterproof, breathable and wear-resistant twill fabric by using a new weaving method, and obtained a patent in 1888. 189 1 year, Burberry opened its first store in Haymarket, London, England, and it is still the headquarters of Burberry.
/kloc-At the end of 0/9, Burberry designed a trench coat called "Tielocken" for officers, which is also the prototype of today's famous Burberry trench coat. 190 1 year, Burberry was officially commissioned by the British military to design new uniforms for British officers. At this time, Burberry's famous "Knight on horseback" sign appeared, and Burberry registered it as a trademark. In the first 10 year of the 20th century, Burberry began to expand its market and set up its own stores in Paris and new york.
19 1 1 A sensational event happened, and the brand "Burberry" became famous at one fell swoop. This year, the Norwegian explorer Colonel Roald Amundsen led a five-member team and successfully became the first person in the world to reach the South Pole. He was equipped with outdoor supplies and clothing of Burberry brand. He left a Burberry twill tent at the South Pole to prove to later generations that he had completed the expedition. After Amundsen arrived at the South Pole, Irish Ernest shackleton decided to cross the Antarctic continent first, and his expedition used outdoor products made by Burberry.
During World War I, Burberry continued to design uniforms for the British army. 1924, Burberry registered another famous symbol: plaid pattern. This plaid pattern consisting of red, white, black and light brown was used by Burberry in the lining of windbreaker at that time, and later it almost became synonymous with Burberry. From 65438 to 0930, Burberry also participated in the design of pilots' clothing.
With traditional and meticulous design style and product production, Burberry was awarded the "Royal Commission" badge by Queen Elizabeth in 1955. Later, on 1989, Burberry was awarded the "Royal Guarantee" badge by the Prince of Wales. From 65438 to 0967, Burberry began to use its famous plaid pattern on umbrellas, bags and scarves, which further highlighted the characteristics of Burberry products.
1970, Burberry opened its flagship store in East 57th Street, new york. From 65438 to 0980, Burberry expanded its retail business in the United States. Besides new york, its chain stores can be found in San Francisco, Chicago, Boston, Philadelphia and Washington. From 65438 to 0997, Rose Mary Bravo served as the CEO of Burberry, and the new management team brought a new look to Burberry. The new boutique design, new product sequence and unique advertisements have revived the old brand Burberry.
1999, Bravo invited Kate Moss, the most famous British fashion model, to shoot a series of advertisements and posters for Burberry. On a poster that is still regarded as a classic, Kate Moss wore a plaid wedding dress and held an "English plaid wedding" with the groom wearing a plaid tuxedo. All the wedding guests were dressed in Burberry tartan, and all the wedding utensils were decorated with Burberry tartan. These posters received rave reviews all over the world, which not only made Burberry a popular fashion brand again, but also made this brand quickly favored by consumers of all ages.
With the arrival of the new century, Burberry has become a symbol of the quality of life with its immortal fashion. In 2000 and 200 1 year, Burberry won the classic and modern design series awards of the British Fashion Council. In 2 1 century, Burberry accelerated its global expansion. In September 2000, its global flagship store opened in New Bond Street, London. 200 1, 10, Burberry's flagship store in Los Angeles opened to Beverly Hills where Hollywood stars gathered. Since then, Burberry has established more unique specialty stores in some important cities in Germany, Spain, Italy, Russia and Japan.
Nowadays, Burberry's classic plaid pattern, unique fabric function and generous and elegant tailoring have become synonymous with British style. In some dictionaries, "Burberry" means: windbreaker.