1, Wanda Group
As a first-class sponsor of the World Cup, Wanda Group refers to "Dalian Wanda" that China fans are very familiar with, not "China Wanda Group" in Dongying. Wanda Group has four industrial groups, namely, business management, culture, real estate and finance, and has several subsidiaries.
2. Hisense Group
Hisense Group owns two listed companies, hisense electric and Hisense Kelon Electric Appliances, and several brands, such as Hisense, Kelon, Rong Sheng and Toshiba TV, as well as several subordinate subsidiaries.
3. Mengniu Group
Mengniu Dairy Group is one of the world's top 10 dairy enterprises, with 2,505 patent applications in China, including 736 invention patents, 284 utility model patents, 288 design patents and 2 PCT international patents.
4.vivo (Vivo Mobile Communication Co., Ltd.)
Vivo mobile communication co., ltd, formerly known as Guangdong BBK electronic industry co., ltd, was established in dongguan on June 20 10. Vivo is a well-known smartphone brand.
5. Asian sponsors
Compared with the above four companies, sponsors in Asia mainly focus on the Asian market, especially the China market. Yadea Science and Technology Group is the first electric two-wheeled vehicle listed company in China, headquartered in Wuxi, Jiangsu.
Zhidian Yijing (Tianjin) Technology Co., Ltd. is related to the virtual reality (VR) brand immerex. It was established on 20 14, and its R&D center is located in California, USA.
Dipai (China) Co., Ltd. belongs to the Great Emperor Group founded by 1994. Emperor (Fujian) Technology Co., Ltd., a subsidiary of Emperor Group, has 13 utility model patents (all valid) and 1 invention patent applications (authorized).
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After becoming the official sponsor of the World Cup, Mengniu is the first dairy brand cooperated by FIFA at the global sponsor level, and also the first brand of China food and beverage industry to become the global sponsor of the World Cup.
"For Mengniu, this is a business opportunity to go global, an important opportunity to show china dairy to the world, and a demonstration to rebuild confidence in china dairy to the world." Lu, CEO of Mengniu Group, said this.
20 18 Russian World Cup, China's men's soccer team was absent again, which was the fourth consecutive absence after the 2002 World Cup. However, there are more and more China elements in the World Cup. The logo of Yingli, a photovoltaic enterprise in China, appeared in the 20 10 South Africa World Cup, and the number of China enterprises that appeared in the 20 18 Russian World Cup suddenly increased to four.
There is one less China men's soccer team and four more "China teams" at the sponsor level of the Russian World Cup, which not only shows that China's economy is soaring and China enterprises are increasingly going overseas, but also shows that FIFA attaches importance to the China market.
FIFA President infantino pointed out in his video speech that China is in a particularly important position in FIFA's global development plan. Philip, chief commercial officer of FIFA, also said at the press conference that FIFA is committed to promoting and developing football around the world. By 2026, it is estimated that 60% of people around the world will participate in football.
FIFA President infantino said: "China is the focus of our work. I am very happy to hold another powerful official sponsor here today. FIFA hopes to use Mengniu's influence in children and adolescents to gain a platform for cultivating and interacting with a new generation of fans. "
Baidu Encyclopedia-Seven Sponsors of the Russian World Cup in China from the Perspective of Patents
People's Daily Online -20 18 World Cup adds China elements.