With the outbreak of this global epidemic, the market economies of all countries have suffered certain losses, and the output of Nike and Adidas factories has also been affected to some extent. In order to alleviate this pressure, Nike and Adidas moved their manufacturing plants to Vietnam.
Some people agree with this strong man's broken arm, while others will be puzzled. In fact, in the long run, this is a business doomed to lose money.
The real thing has become a defective product.
Now many people in the market begin to question the status of Adidas and Nike, mainly because the quality of Adidas and Nike bought in the market is not as good as before, and there are various quality problems, such as broken soles and broken joints. Shortly after they were bought.
Adidas and Nike brought the designed paper tape to Vietnam and mass-produced it in Vietnam. In fact, they didn't bring China's technology to Viet Nam. They just drew a cat and a tiger with drawings. These measures have produced many inferior products.
The solution to these defective products is electricity sales, and qualified products are sold offline at the original price. Now the price of e-commerce is half that of offline stores, and customers are secretly glad that they got a big bargain this time and could buy Adidas and Nike at such a favorable price.
A "good thing" falling from the sky
When people choose sports shoes brands, most people will choose Nike and Adidas, not only because people see that they are the number one in the market, but also because their quality has been tested by the public.
We often see that many people want to put their shoes behind the Yangtze River because Adidas and Nike have produced new limited edition sneakers, but the final result is that the shoes on their feet can't be worn out, but now they don't want to change them at all, but they suddenly break down, which shows that the quality of shoes is worrying.
At the level before Adidas and Nike, it is hard to see this phenomenon. This situation has become very common when Nike and Adidas moved their manufacturing plants to Vietnam.
Many people think that the current e-commerce "does not pay attention to martial arts", sells fake goods and begins to complain about e-commerce. They were cheated and spent a lot of money on a fake. But this is not the case. E-commerce is also purchased from the original factories of Nike and Adidas at a very high price. The quality problem is mainly the manufacturer's problem, and both oneself and the merchant have been cheated by the bad products.
Made in China is not bragging.
Indeed, due to various factors such as cost, market, sales channels, etc., it is a risk-sharing wisdom for brands to hand over most production orders to Vietnam for mass production.
But in fact, some technologies in China cannot be copied by Viet Nam. Although they moved the order to Vietnam and took the design drawings to Vietnam for production, Vietnam could not learn the production technology of internal details.
Since the economic crisis in 2008, major American clothing brands have gradually shifted their clothing production from China to Viet Nam. The proportion in China is now 30%~50%, and that in Viet Nam is gradually increasing, and now it is about 1 1%~30%.
Many people predict that Vietnam will make more clothing brands regret it. They gave up China and chose Viet Nam. This phenomenon can explain from another angle that China's economic development for so many years is effective.
Considering the economic factors, foreign clothing manufacturers have moved most of their manufacturers to Vietnam, where the labor force is relatively cheap, and China is gradually moving from a manufacturing power to a creating power. The relocation of major clothing brands is also the result of China's efforts for so many years.
China's labor price has gradually increased, and the living standard and quality of life have been improved. People are no longer just satisfied with being a big country, but are more inclined to become a creative country.
Major clothing brands fled Vietnam mainly because China is no longer suitable as a country with low-cost mass production, which is not a bad thing for China in this respect.
If you are not a fish, how can you know the happiness of fish?
Everything depends on luck. There are good ones and of course there are bad ones, which need to be analyzed. We believe that China's development has reached a relatively high level over the years, China's technological and economic level has reached the forefront of the world, and the proportion of Adidas and Nike manufacturers in China has gradually decreased, reflecting the rise of China's economic level.
However, clothing brands are willing to put more manufacturing in overseas countries such as Vietnam, which also shows that the technical level of other countries has reached a certain level.
Just like India's rapid development in recent years, India's mobile phone exports have grown very rapidly, basically surpassing China's exports, and the export volume of India alone has reached 10% of China's.
Southeast Asian countries, such as India, have made rapid progress in recent years. Although the population quality and economic level are not up to the present state of China, they are catching up with the global trend.
This is not only a spur, but also an incentive. China is a country that is not afraid of challenges, and any hardship is a stepping stone on the road to growth.
The sneakers are broken, and11100,000 was lost.
Now there will be rumors on the Internet that China's industrial Vietnamese can't be imitated. Why?
Just like in NBA games, besides players' performance on the court, what interests fans most are their brand sponsors, uniforms and sneakers. "I want to wear a brand of clothes with idols", which is also the best way for these clothing brands to advertise.
But I didn't expect that the market value of Nike, as a title dealer, fell by 1. 1% only 33 seconds after the start of a game, which was equivalent to a direct loss of 1 1 billion.
Nike sneakers were trampled in half by players in the competition, which directly turned into garbage, and the soles and uppers became a whole. The brand explained that the player Zion Williamson has a large tonnage, but more people see that the quality of Nike sports shoes is problematic.
This is a thought-provoking question. What's wrong? Did you really leave China and even defected your sneakers?
It is absolutely true that the tree wants to calm down, but sometimes the "face" comes too fast. This time, Nike sneaker made such a big goal that people have to think of what the Vietnamese Prime Minister said at a recent press conference that "Vietnam will become the largest production base in the world in the next few years". At the same time, he has a very grand plan for the production base in Vietnam, but in fact he is idealistic.
Scientifically speaking, Vietnam has certain advantages in becoming a world-class production base. The labor force in Vietnam is nearly 60% cheaper than that in China, and 70% of the total population in Vietnam is the main labor force.
They can put most of their manpower into production. It is the general trend that the production bases of major clothing brands are located in Vietnam. Now Vietnamese Nike production has reached 50% of the world's total, while China only accounts for 20%.
Uniqlo, Samsung, Olympus, Intel and so on. Most of the production bases have been relocated, and Samsung directly withdrew 80 billion yuan from the manufacturing foundries in Vietnam.
The Vietnamese Prime Minister said this with confidence. The most important thing is Vietnam's economic reform in recent years. According to the World Bank's statistics on Vietnam's economic data, the amount of foreign direct investment remitted to Vietnam in the past 20 years has directly surpassed that of China, increasing 60 times on the original basis of Vietnam.
At the same time, in 1986, Viet Nam followed China's example and formulated the reform and opening-up policy. With the release of this policy, the national economy has gradually developed, patent applications have increased year by year, and the private economy has developed rapidly.
However, there is still a long way to go before Vietnam can truly surpass China and become a world-class manufacturing power. The revolution has not yet succeeded, and comrades still need to work hard.
According to a statistic, Vietnam is still far from a big manufacturing country. At present, China is the largest manufacturing base in the world. China's clothing brands account for 17% of global manufacturing exports, while the sum of other Asian countries is 14%. As you can imagine, the proportion of Vietnamese in it is not ideal, and the gap of 3% is not easy to catch up, so the name Made in China may remain for a long time.
As we all know, Vietnam's infrastructure is a bit backward. They have a large population base, but the population quality is low. Once they are allowed to enter some high-skilled production activities, there may be a certain quality gap.
Once the product fails to meet the quality requirements, there may be many problems such as follow-up customer feedback and product removal. If the manufacturing quality in each process is slightly different from the ideal quality, then the final product may be defective, which is not only a problem that manufacturers need to consider, but also a problem that sellers need to focus on.
The competition in China market is very fierce. As we all know, countless small enterprises close down and go public every day, and the market value of major enterprises fluctuates. This kind of thing is not uncommon in China market. It will be very difficult for major brands to return to China if they choose to withdraw from the China market.
Summary:
There is still a gap between China's manufacturing power and creativity. The relocation of major brands has also stimulated the rapid development of science and technology in China. In order to alleviate the loss of a large number of markets, China's spontaneous adjustment of market economy can breed more industrial production.
Although it is generally expected that most production bases will be close to Vietnam, we still need to wait quietly for the final result.