1879, he developed a twill fabric-Gabardine, which is strong in structure, waterproof and breathable. Because of its durability and strong penetration, it was quickly widely used, thus winning everyone's recognition. Gabardine was patented in 1888 to design and manufacture raincoats for British officers at that time.
1895, a trench coat named Tielocken designed by Burberry for British officers became the originator of today's trench coat. Early hunting clothes and fishing clothes must have ideal weatherproof effect, can withstand considerable wind and rain, and have good air permeability. Burberry's clothing meets this requirement and provides customers with excellent clothing performance.
190 1 year, Burberry designed the first windbreaker. In World War I, King Edward VII appointed Burberry as the senior uniform of the British army. At the same time, he also created the knight logo of the brand and registered it as a commercial logo. The windbreaker designed by Burberry has always been an enduring trend. After the war, it became the favorite of many celebrity stars, including Audrey Hepburn (translated by Hong Kong and Taiwan: cordelia Shapin), the leading actor, and Ingrid Bowman, the leading actress. Today, when you open the Oxford dictionary, Burberry has become another synonym for windbreaker.
19 10, Burberry launched a women's clothing line and opened a branch in Paris, France.
19 1 1 year, Burberry became famous again for providing travel clothes for Ronald Amunden, the first traveler who conquered Antarctica. Burberry check "nova" was born in 1924, which stands for Burberry. The pattern first appeared on the inside of dry and wet clothes, but after 1967 was registered as a trademark, it was more widely used in umbrellas, suitcases and other products.
Burberry has always been loved by the royal family With traditional and meticulous design style and product production, 1955, Burberry was awarded the "Royal Commission" badge by Queen Elizabeth. Later, on 1989, Burberry was awarded the "Royal Guarantee" badge by the Prince of Wales.
1970, Burberry opened its flagship store in East 57th Street, new york. From 65438 to 0980, Burberry expanded its retail business in the United States. Besides new york, its chain stores can be found in San Francisco, Chicago, Boston, Philadelphia and Washington.
1997 due to the change of management, the joining of former CEO Rose MarieBravo changed the direction of Burberry, from mainly providing clothes for the royal family and senior celebrities to multi-level guests, further expanding the guest network; She invited Roberto Menichetti and christopher bailey as design directors. Photographer mario testino and supermodel stella tennant and Kate Moss injected classic elements into it, continuing the traditional British dignity and life taste and romanticizing Burberry's new dynamic philosophy again.
In 2000 and 200 1 year, Burberry won the classic and modern design series awards of the British Fashion Council.
Entering the 2 1 century, Burberry has accelerated its global expansion.
In September 2000, its global flagship store opened in New Bond Street, London. On 200 1 10, Burberry opened its flagship store to Beverly Hills, where Hollywood stars gathered. Since then, Burberry has established more unique specialty stores in some important cities in Germany, Spain, Italy, Russia and Japan.
In 2002, Burberry launched Trench art custom trench coat service in its exclusive stores in London and new york.
In 2003, Burberry launched a new collection named after its founder, Thomas Burberry, which provided younger and timely light clothes and further promoted the brand to young tasters.
In 2005, Burberry planned to support breast cancer research, and creative director christopher bailey designed a special edition trench coat and scarf to support breast cancer charity fund-raising activities.
In 2006, on the occasion of the 50th anniversary of the establishment of Burberry/KLOC-0, the brand launched a series of Burberry icons to celebrate this special occasion. Angela ahrendts officially became the CEO of the group, while former CEO Rose Mary Bravo became the vice chairman. In this year, Burberry launched a new women's fashion perfume-Burberry London perfume, which uses the classic plaid pattern of the brand as the outer packaging of the perfume.
In 2007, Burberry launched Beat perfume, with British supermodel Agyness Deyn as the spokesperson. Christopher bailey, the design director, won the Best Men's Designer Award at the British Fashion Awards.
In 2008, christopher bailey won the Designer of the Year Award at the 2 1 GQ Men's Wear Awards Ceremony held at the Royal Theatre, and was nominated as the best men's wear designer at the London Fashion Awards Ceremony.
In 2009, Burberry new york Global Headquarters was established at 44 Madison Avenue, new york. Bloomberg, the mayor of new york, officially called May 28th Burberry Day, and the Burberry Building on Madison Avenue in new york will emit flashing lights in three different locations. Christopher bailey, creative director of Burberry, is very excited about the completion of this iconic new headquarters.
20 1 1, Beijing flagship store opened in Beijing Yaolai Xintiandi. The store is a three-story flagship store with an area of1200m2. It is the largest flagship store in Asia. On the opening day, a large-scale live broadcast event was held to spread British music, digital technology and fashion industry to the whole world.
20 12 On April 26th, BURBERRY brand held a celebration ceremony in its flagship store in Building 10 1 in Taiwan Province Province. Christopher bailey, chief creative officer of Burberry, attended the event, and Burberry broadcast live worldwide-360-degree deep experience will be launched in Taipei for the first time, and multi-sensory experience will be tested in Beijing for 20 1 1.
Nowadays, Burberry combines classic sensibility with the times by constantly upgrading design and innovative graphics, injecting quality into fashion and becoming an eternal brand, thus improving its mouth-watering appeal.