This entry is a polysemous word with two meanings.
A company specializing in R&D and kitchen appliances manufacturing.
Ningbo Tai Fang Kitchenware Co., Ltd. (hereinafter referred to as "Tai Fang") was established in 1996. For more than 20 years, we have been focusing on the research, development and manufacture of embedded kitchen appliances. We are committed to providing humanized kitchen technology and reliable embedded kitchen appliances for people who pursue high-quality life, advocating a healthy, environmentally friendly, tasteful and cultural lifestyle, and enabling hundreds of millions of families to enjoy a happier home life.
Tai Fang's business involves kitchen appliances, integrated kitchens and overseas business. Among them, Fangtai Tai Fang brand focuses on kitchen appliances business, and now has ten product lines: range hood, embedded cooker, embedded disinfection cabinet, embedded microwave oven, embedded steamer, water heater, sink dishwasher, micro steamer and water purifier. [ 1]
Basic information
Chinese name
It is also square.
Foreign name
Square too
Headquarters address
The Empress
industry
kitchenware
Company slogan
Tai Fang, the leader of high-end kitchen appliances
launch
brand introduction
Tai Fang Group was established on 1996. For more than 20 years, Tai Fang has always focused on the field of kitchen appliances, adhered to the strategic positioning of "professionalism and responsibility", and moved towards the vision of becoming a great enterprise. The company is constantly committed to providing design and excellent quality embedded kitchen appliances and integrated kitchen products for people who pursue high-quality life, and providing high-quality kitchen products. With innovative products and technologies, Fang explained the ultimate pursuit of good effects of oil smoke absorption, and expressed his concern and love for his family with empathetic and meticulous attitude.
Tai Fang's family takes "personality, enterprise products and product combination" as its core values; Taking "for the happiness of hundreds of millions of families" as the corporate mission; Driven by mission, vision and values; With more than 20 years of focus and persistence on high-quality kitchen appliances; March towards the grand vision of "becoming a great enterprise".
Development history
1996 65438+1October 18, Ningbo Tai Fang kitchenware co., ltd was established, with an investment of 20 million yuan to set up the first production line with an annual output of 300,000 sets of range hoods.
In July 2000, Tai Fang formally entered the integrated kitchen industry and established an integrated kitchen production line.
Tai Fang [Kitchenware Brand]
In 2000, the company entered the field of cookware. In May of 20001year, the fourth phase project of Tai Fang, a production base with an annual output of 300,000 cookers, was successfully completed and put into use. straight
In 200 1 year, the company invested100000 yuan to establish the first production line of disinfection cabinets, with an annual output of150000 units.
On July 5, 2003, the construction of Tai Fang Outer Ring Industrial Park, covering an area of 158 mu, started. Outer Ring Industrial Park has become the production base of the whole kitchen and bathroom products in Tai Fang.
On July 15, 2005, Tai Fang Binhai Industrial Park broke ground; On September 6th, the groundbreaking ceremony was held in Tai Fang Binhai Industrial Park. Tai Fang Binhai Industrial Park will become an important base for carrying the grand goal of the second decade of Tai Fang.
In 2008, Tai Fang moved into Tai Fang Binhai Industrial Park in Hangzhou Bay New Area, covering an area of more than 400 mu, where Tai Fang will continue to strive to become the brand positioning of "the leader of kitchen appliances".
20 10, Tai Fang cooperated with trout (China) strategic positioning consulting company, which made Tai Fang's positioning strategy clearer and pointed out the direction for its future development.
On March 20 10, Tai Fang, together with Southern Weekend, launched the "Fang Taiqing Bamboo Slips National Studies Program", aiming at "a hierarchical, systematic and barrier-free platform for self-study of Chinese studies" and promoting the classic education of Chinese studies through systematic and sustained public welfare activities.
20 12 1.9 "Futian Style" Tai Fang Top Kitchen Hall opened, with a total area of nearly 3,000 square meters. It is a comprehensive kitchen experience hall integrating product technology, corporate culture and lifestyle, and expresses the lifestyle and attitude of China families to the world.
Tai Fang [Kitchenware Brand]
On March 25th, 20 13, the product launch conference of Taifang's new generation of air cube range hood was held in Jingyuan Art Center, and the oil smoke absorption effect and design brought by the new product were well received by the guests present.
2065438+On March 25th, 2004, Yun Cube, a new generation of European range hood, was newly released in Shanghai Mercedes-Benz Center. The groundbreaking "butterfly wing ring suction technology" completely broke the industry conclusion that European appearance and oil fume suction effect can not be achieved at the same time, and oil fume can not run in all directions, so you can safely open the kitchen from now on.
2065438+On March 25th, 2005, Tai Fang introduced smart air cube, direct-injection gas stove, efficient and clean U disinfection cabinet and cross-border sink dishwasher in Shanghai Mercedes-Benz Cultural Center, which once again surprised and moved consumers.
On June 7th, 20 16, Tai Fang officially released three innovative cross-border kitchen appliances, namely Star Rubik's Cube-Oujin range hood, three-in-one sink dishwasher and micro-steaming machine.
On 20 17 12.27, Tai Fang Group officially announced that the sales revenue of kitchen appliances in Tai Fang exceeded 10 billion, setting a new record in the kitchen appliance industry and becoming the first kitchen appliance enterprise to exceed 10 billion.
On June 20th, 20 18, Tai Fang's 20 18 annual conference was unveiled at Shanghai World Expo Center, and two products, namely, a new generation of intelligent air cube range hood and Tai Fang's FIKS intelligent life system, were released. In addition, Tai also released a cultural product-"family happiness view", which formed a new development form of product and cultural innovation.
20 19, 19 On August 2nd, Tai Fang released two new products: an integrated cooking center and a water purifier. In addition, Tai also released the "core concept of a happy community" to continuously expand the radius of happiness.
On August 12, 2020, Tai Fang held an online conference with the theme of "Happy Home from Cooking Smoke", and launched a new kitchen revolution by releasing two new products: the second generation of integrated cooking center, the new generation sink dishwasher E5/Z5 and the concept of "Happy Kitchen".
On 2021May 13, Fang Taiguan announced that Chen Kun and Zhou Dongyu were the spokespersons of Tai Fang brand.
Brand culture
Corporate culture is the thinking and behavior habits of a company and its employees. A person's habits determine his fate, and the habits of an enterprise determine the fate of this enterprise. -Mao Zhongqun
Culture is the soul of enterprise, and the core idea in enterprise culture is the soul of enterprise culture. Three ideas in corporate culture have cast the soul of Tai Fang.
Tai Fang's Mission-"Make Home Feel Better"
Provide household products, advocate a tasteful lifestyle, and make millions of families happier. At the same time, the other party's pursuit of all material and spiritual happiness will make Fang Tairen's "big family" even better.
Tai Fang's vision-to become a great enterprise has four characteristics: customers' peace of mind, employees' happiness, social health and sustainable management. Great enterprises should not only meet and create customers' needs, but also actively undertake social responsibilities and guide people to do good. Creating demand depends on innovation, and social responsibility depends on conscience.
Tai Fang's Core Values-"Trinity of Personality, Enterprise and Product"
Tai Fang firmly believes that as an enterprise that pursues Excellence, it should not only provide products and services to customers, but also actively undertake social responsibilities and be an excellent corporate citizen. At the same time, Tai also requires employees to become useful talents with both ability and political integrity and grow together with the enterprise. These three complement each other and are indispensable. In the "three products", "character" is the first, and "character" includes four aspects: traditional virtues (benevolence, righteousness, courtesy, wisdom and faithfulness), professional ethics, Tai Fang spirit and professional ability.
As a company driven by mission, vision and core values, all the work of Tai Fang is closely focused on mission, vision and core values. Tai Fang culture is the crystallization of the struggle of all Tai Fang people for more than 20 years, which has played a positive role in promoting each other's development. Tai Fang's past success depends on the guidance of corporate culture, while Tai Fang's future success still needs to better strengthen the construction of corporate culture and give full play to its role.
Innovative strength
The source of innovation is kindness; The principle of innovation is moderation; The goal of innovation is happiness. -Mao Zhongqun
Tai Fang insists on investing no less than 5% of sales revenue in R&D every year, has a R&D talent team of more than 780 people, including experts in the field of kitchen appliances, a nationally recognized enterprise technology center and a laboratory recognized by China National Accreditation Committee for Conformity Assessment, and was awarded the first batch of national-level intellectual property demonstration enterprises by China National Intellectual Property Administration in 20 13.
As the leader of the national standardization working group for range hoods, he actively participated in international, national and industry standardization work, guided the formulation of industry standards, presided over the completion of the national science and technology support project "Research on Pollution Control of Kitchen and Bathroom and Improvement of Environmental Function" in the Eleventh Five-Year Plan, and passed the acceptance test smoothly. 20 17 became the undertaker of the national key R&D project "key technologies and equipment for efficient separation of lampblack and flue gas purification".
In addition, Tai also led the completion of the revision of IEC (International Electrotechnical Commission):> international standard, which gave China range hood industry more voice in the international arena. This shows that Tai Fang has occupied a place in the international stage of the range hood industry and won more market discourse rights for the whole range hood industry in China.
From 1996 to now, Tai Fang has been committed to exploring the innovation of kitchen appliances. 1996 deep range hood, 200 1 European range hood and near-suction range hood, 2008 embedded kitchen appliances, 20 14 /20 15 smokeless range hood, and 20 15 three-in-one sink dishwasher specially invented for Chinese people. 20 18, a new generation of intelligent enchanters and FIKS intelligent life home system went on the market. It has realized the industry layout from the intelligence of a single kitchen appliance product to the construction of the entire kitchen ecosystem.
By June 2020, Tai Fang had nearly 3,500 valid patents, including nearly 500 invention patents, which ensured the innovation strength of Tai Fang.
As of May, 20021year, Tai Fang had more than 5,000 domestic patents, including nearly 900 invention patents, which ensured Tai Fang's innovative strength.
corporate business
Its products
Tai Fang's business involves kitchen appliances, integrated kitchens and overseas business. Among them, Fangtai Tai Fang brand focuses on embedded kitchen appliances business, and now has eight product lines: range hood, embedded cooker, embedded disinfection cabinet, embedded microwave oven, embedded oven, water heater and sink dishwasher.
Sales service network
Tai Fang has set up 7 1 sales organizations all over the country, and the sales network covers all provinces and cities except Hong Kong, Macao and Taiwan. By 20 15, Tai Fang has established a complete sales channel system including home appliance chains, building materials supermarkets, traditional department stores, cabinet merchants, engineering, e-commerce and online group buying.
At the same time, Tai Fang has 73 customer service centers, 1500 special service outlets and more than 4,000 well-trained service engineers all over the country, forming a professional service network in Tai Fang that takes customers as the center, closely focuses on customer service needs and solves problems in time and quickly.
In terms of engineering channels, as of 20 18, Tai Fang has delivered thousands of hardcover projects in more than 200 cities across the country with nearly 1,000 real estate enterprise partners, and signed strategic cooperation agreements with 150 well-known real estate enterprises, including Vanke, Evergrande, Country Garden and Greenland, to help hardcover real estate industry with high-end brand products and services.
Tai Fang provides 5-year warranty service for embedded smoke tubes of range hoods and full range of kitchen appliances, with professional kitchen appliances team with more than 20 years' service experience, more than 70 service centers, 1700 service outlets, more than 5,200 professional service engineers and 7×24-hour bilingual service hotline.
Industry status
8,000 square meters kitchen appliances laboratory (including two national certified laboratories);
The leader of the national standardization working group of range hood industry, representing China in the formulation of international standards;
The first one won the international iF award and the RedDot red dot award, and the number of awards was far ahead in the industry;
There are the largest number of national patents in the industry, with nearly 900 authorized patents, including more than 200 invention patents, ranking first in the industry;
The first in the industry to win the highest award in the field of management and quality management in China-National Quality Award;
"High-efficiency static suction" technology won the highest award in the industry "the first prize of scientific and technological progress of China Light Industry Federation".
Pioneer of kitchen electric appliance industry in China
1. Independent design of deep range hood;
1996 global original A series deep range hoods are listed.
1997 China single product sales Tai Fang, Q-type "kitchen back" deep range hood.
2. Central Europe range hood:
200 1 China "European appearance, Chinese core" tower range hood.
200 1 tai Fang D5BH 2065 438+065 438+0 came out, which was the classic appearance of the internationally popular range hood at that time.
In 20 14, a new generation of European-style range hoods was released, and the butterfly wing ring suction technology was invented to realize all-round smoke-free operation.
3. Near-suction range hood:
200 1 China proximity range hood "Xiaolingfeng"
2009 Global Smoke-guiding Range Hood Technology "Wind Cube"
20 13 A new generation of air-cube range hoods is released, with innovative design and new standards for kitchen lampblack absorption.
On 20 14, the Wind Cube was upgraded again, with direct suction and direct exhaust, and no smoke escape.
4. "Efficient static suction" range hood:
20 10 China "high efficiency static suction" range hood, the first "high efficiency static suction" range hood in the industry.
20 1 1 Tai Fang brand-new high-efficiency electrostatic range hood EQ0 1, the noise is as low as 48 decibels.
20 15 Cloud Rubik's Cube has been upgraded into a domestic intelligent range hood.
5. Embedded complete kitchen appliances:
In 2005, the "Xinyinjia Three Series" with wireless linkage of range hood and gas stove was successfully listed.
In 2008, the five-piece set of household kitchen appliances "Yin Rui Five Series" came out.
2009 China Embedded Complete Set Design Six-piece Set "Light and Shadow 6 Series"
20 1 1 The "Six Series of Chefs" of China Professional Home Cooking Center is made up of Taifang and IDEO Company, a leading American design company, and a steamer.
Nine advantages
Revision of national standard for leading range hoods.
As the leader of the national standardization working group for range hoods, Tai Fang took the lead in formulating the national standards for range hoods, and participated in the formulation and revision of relevant national and industry standards.
Revision of international standard for leading range hoods.
Tai Fang led the revision of IEC (International Electrotechnical Commission) international standards.
Undertake national key scientific research projects.
Tai Fang undertook to complete the "Eleventh Five-Year Plan" national science and technology support project "Research on Pollution Control of Kitchen and Bathroom and Improvement of Environmental Function", and passed the acceptance test successfully. 20 17 became the undertaker of the national key research and development plan project "key technologies and equipment for efficient separation of lampblack and flue gas purification".
It has more than 3,500 national patents, including more than 500 invention patents.
Tai Fang has nationally recognized enterprise technology centers and cutting-edge kitchen appliances laboratories, including two "laboratories accredited by China National Accreditation Committee for Conformity Assessment", and has set up research institutes in Germany and Japan respectively.
Won the authoritative award in the field of quality management-National Quality Award.
20 1 1 year, Tai Fang was awarded the "11th National Quality Award" by china association for quality, which was the recognition and affirmation of another wife's product quality, enterprise management, brand value and industry strength.
Through the "Made in Zhejiang" certification, promote the development of collaborative manufacturing in industrial chain.
As an enterprise certified as "Made in Zhejiang", Tai Fang took the lead in formulating the product standard of "Made in Zhejiang" for range hoods, which played a leading role in improving the quality of similar products and building manufacturing brands in the province.
More than 30 international design awards
In 2007, Tai Fang won the 17 iF prize awarded by "IFCHINA design jury" and the 2 1 reddot red dot prize awarded by "Designzentrumnorheinwestfalen".
Tai Fang's sincere service-timely, professional and thoughtful.
Join hands with high-end real estate
Up to now, in the field of fine decoration of real estate, Tai Fang has reached strategic partnership with Vanke, Evergrande, Country Garden and other well-known real estate enterprises 100, providing a model of kitchen life for high-end living.
famous
Tai Fang has always adhered to the strategic positioning of "professionalism, high-end and responsibility", and its brand strength has been continuously improved. In the third-party "China Consumer Ideal Brand Survey", Tai Fang won the title of "China Consumer First Ideal Brand" in 2008 and 20 10. In 20 16, Tai Fang became the first choice kitchen appliance brand with a high voting rate of 40%, achieving "eight consecutive championships". In addition, brand awareness, loyalty, pre-order rate and many other indicators rank first in the industry. In the high-end market share of 45.02%. 20 1 1, Tai Fang won the first "National Quality Award" in the kitchen appliance industry, and won the "Zhejiang Provincial Government Quality Award" in one fell swoop. 20 14, a step in three years, won the national quality award again. At the same time, Tai Fang Group won the honor of "201kloc-0/CCTV China Brand of the Year" with its unique innovation mode and excellent brand value. In 20 12, Tai Fang has made great progress, and won the title of "Industrial Brand Cultivation Demonstration Enterprise" in 20 12, the Best Corporate Brand Image Award in 20 12, and the Top 100 Ningbo Brands in 20 12. In 20/0/3, Kloc was awarded the title of "Industrial Brand Cultivation Demonstration Enterprise" by the Ministry of Industry and Information Technology, and was awarded the title of the first brand of BPI "range hood" and "gas stove" by the Ministry of Industry and Information Technology for two consecutive years, and it remained a leader in high-end kitchen appliances.
Tai Fang always adheres to the strategic positioning of "professionalism, high-end and responsibility".
20 1 1, Tai Fang won the first "National Quality Award" in the kitchen appliance industry, and won the "Zhejiang Provincial Government Quality Award" in one fell swoop.
In 20 14, it won the honor of "Vanke Group's annual A-level supplier".
In 20 15, it was selected as one of the top 500 most valuable brands in China, ranking first in the kitchen appliance industry.
Tai Fang keeps 5% of its operating income invested in R&D every year, and has accumulated a number of core technologies of kitchen appliances. In 20 18, Tai Fang side-suction range hood was selected as the third batch of single champion products in manufacturing industry by the Ministry of Industry and Information Technology, becoming the first brand in the kitchen appliance industry to be selected as a single champion product.
In 20 19, Tai Fang range hood won the title of "the first brand in the industry" with a high score of 538.7, which is the seventh time that it has won this honor.
In terms of engineering channel cooperation, in 20 19, Tai Fang was awarded Vanke A-level supplier for six consecutive years.
In 20 18, the brand value of Tai Fang exceeded 40 billion yuan for the first time, ranking among the top 500 Asian brands for five consecutive years, ranking first in the kitchen appliance industry.
202 11/On October 28th, 2021Hurun was held at Shangyou Award Ceremony, and Tai Fang won the most popular high-end kitchen appliance award.
On July 20th, 20021year, it was selected into the Top 100 Light Industry Science and Technology List of China in 2020, with a comprehensive score of 87.24. [3]
65438 On February 5th, 2022, China National Intellectual Property Administration Intellectual Property Development Research Center released the list of "TOP 10(202 1) of invention patents granted by private enterprises in China", and Tai Fang was selected. [4]
social responsibility
Tai Fang's corporate social responsibility policy is: abiding by discipline and law, promoting morality, operating in good faith and developing harmoniously.
Tai Fang believes that corporate social responsibility includes three levels, the first is legal responsibility, followed by development responsibility and moral responsibility.
Everything prescribed by law must be done, which is the basis and bottom line for the survival of enterprises; Enterprises should achieve harmonious and sustainable development, and at the same time let employees get good development, including both career development and self-cultivation, which is the development responsibility; Moral responsibility includes charity and cultural communication, in which the spread of traditional virtues is not only for employees internally, but also for our consumers and related parties externally.
The Course of Tai Fang s View of Social Responsibility;
Since 2006, Tai Fang Company has issued a "Social Responsibility Report" every year, covering eleven aspects such as employee rights and interests, product liability, employee liability, environmental liability and tax payment.
In 2009, as one of the six largest enterprises in Zhejiang Province, Tai Fang participated in the project of "Sino-German Trade Sustainable Development and Code of Corporate Conduct", cooperated with the German Technical Cooperation Company to carry out the CSR (Corporate Social Responsibility) project, formulated the corporate social responsibility policy of "abiding by the law, promoting morality, operating with integrity and developing harmoniously", improved the corporate social responsibility system including solid waste management, and formed Tai Fang's "Law, Development and Harmonious Development".
20 1 1 year, Tai Fang revised twelve items in three aspects of the concept of social responsibility in combination with the overall operation of the company and changes in the internal and external environment. In Fang Taixin's social responsibility concept, the requirements of organizing product innovation are defined, harmonious development and win-win with all relevant parties are emphasized, the training and healthy growth of all employees are strengthened, and the sustainable development of enterprises is pursued.
At the end of 20 12, Tai Fang was invited by China National Institute of Standardization to become one of the drafting units of the national standard of China Social Responsibility Guide.
20 17 further clarified the requirements of organizing product innovation, emphasized the harmonious development with all relevant parties and * * * win, and strengthened the training and healthy growth of all employees.