Did Blue Green Factory and Huawei compete for glory?

There is no comparison between blue and green and glory. Glory is an online brand, and blue and green are the main offline brands. Blue-green online can't compare with brands like Glory and Xiaomi. On the contrary, it's much worse under the blue and green line.

At present, the trend of offline blue and green is much stronger than Huawei. The marketing method of overwhelming advertising+more than a dozen big-name celebrity endorsements+dolls dancing and fighting all over the street is still very successful. First of all, this operation can increase popularity, so that users will not feel low when holding their mobile phones. Secondly, it can attract more users' attention, especially young people, so that they can have a good impression on the brand and consume it.

But as far as the respondents are concerned, Huawei will not be able to fight for long. The offline store is too saturated, but it's useless. Every street is oppo. Who will go shopping? There are too many stores like oppo and vivo. The surge in the number of stores will inevitably bring additional investment (such as the rent or decoration cost of each store and the salary of the store sales staff). Mobile phones can't be sold too expensive, but also make money, which leads to insufficient investment in research and development. Blue-green always releases a new mobile phone according to iPhone, or even releases the system according to iOS, which shows that it has no more energy to develop new things, and he has invited so many celebrity endorsements (but the research and development of oppo and vivo is still better than that of ordinary manufacturers), which will inevitably lead to aesthetic fatigue of users in the long run.

In addition, the marketing cost of blue and green is not low, but he can still make a profit by selling more than 2000 yuan for a mobile phone. It is conceivable that his mobile phone hardware is only 1000 yuan. Once the consumer's brain turns this corner, I won't B B you know.

Huawei is just the opposite. Offline stores are not blue-green, but R&D investment is sufficient. Every time Huawei releases its annual flagship, it can bring surprises, at least giving users the desire to change machines. So after a long time, Huawei's advantages will emerge. In addition, if a company that invests so much in marketing wins a company that vigorously engages in R&D, who will engage in R&D in the future?

Of course, it doesn't mean that it is wrong to do marketing vigorously. Respondents did not deny the meaning of marketing. After R&D, if you want to be invincible, you must let users know and understand your new technology through marketing means. If marketing is not in place, the strength of R&D is useless.

I hope it helps you.