In fact, advertising copy does not necessarily have these four elements, and some will be simplified, and the actual situation should be coordinated with the mode of communication. Advertising copy has two meanings: words written to touch consumers' hearts and even open consumers' wallets; A worker who specializes in creating advertising copywriting, referred to as copywriting.
A good title will attract attention, attract the audience, explain the image, lead the audience to the text of the advertisement and show the sales information of the advertisement. According to the survey, on average, people who read headlines are two to four times more than those who read the text. In order to highlight the title, the advertising title must be placed in the most eye-catching position; Express the theme of the advertisement, showing obvious interest and commitment; Novel and strange, attracting the attention of the audience.
Advertising slogan:
Advertising slogan, also known as advertising slogan, is the center of advertising and the finishing touch in advertising works. Advertising slogan is a concise slogan used repeatedly for a long time to strengthen the audience's impression of enterprises, goods or services, which embodies the phased strategy of advertising. It has the following characteristics, which embodies the phased strategy of advertising. Long-term use at a certain stage; It is a slogan statement; One or two sentences express a complete advertising theme.
Choose the highest priority feature of the advertising theme to express it. If it is a corporate image advertising slogan, you can choose the history, patented technology and scale effect of the enterprise to express it; If it is a product advertising slogan, you can choose the special efficacy of the product, the convenience and benefits that can be brought to consumers to express it; If it is a service advertising slogan, you can choose the service characteristics of the advertising subject and the treatment and services that consumers can get, which is different from the general ones.