"Down! It's down again Hey,' leek' doesn't need sympathy ... "This is a message from a netizen on Tesla official micro. This self-deprecating sigh originated from Model? After the official subsidy for the standard endurance and long-lasting models of 3 models is reduced: 249,9 yuan and 39,9 yuan.
I think that Tesla's brand charm and vehicle technology, with the continuous improvement of localization and the continuous spread of production capacity, fans and crowds will only be more, not less. The "low price" promised by Musk has been fulfilled, and some netizens said that the visual standard endurance version may be reduced to around 22,.
The crowded booth of Tesla 22 Beijing Auto Show
The competition pattern of luxury SUV new energy vehicles is constantly growing
For the new energy market in 22, the new energy strategy of the joint venture brand will continue to expand and spread, and the normal new energy operation will become the strategic core of the joint venture brand's future vehicle development, and this judgment is clear again after attending the Beijing Auto Show. The joint venture brand will gradually form the same competitive pattern as the China brand in the field of traditional fuel vehicles, and it will have the advantage of being a latecomer!
Joint venture in new energy
Transformation from policy intervention to industrial layout
In short, as the vane of new energy industry, Tesla's seemingly ordinary official demotion behavior just shows that the industrial layout of joint venture car companies in the new energy field has been gradually spread out. The whole industrial chain began to be linked with cost control and production capacity, rather than initial water testing and policy entry. For the market, consumers are the most beneficial, after all, it is not a bad thing to have more mature choices; For China brand, the real pressure has just begun.
the new energy vehicle market in p>22 will be a brand-new watershed.
more and more joint venture car companies have entered the deep layout of the new energy automobile industry chain, such as Toyota's shareholding in BYD, Volkswagen's announcement of a brand-new new energy development strategy, and luxury joint venture new energy vehicles to form a competitive pattern. All these changes include the continuous promotion of strategy, products and research and development. It can be seen from these changes that the joint venture matching has gradually started from the standby state.
The Beijing Auto Show in p>22 can be said to be a collective outbreak of car companies after a period of repression. In addition to the traditional luxury car models, the number of live media has increased significantly. In addition to these highlights, in this year's Beijing Auto Show, in addition to traditional fuel vehicles, new energy vehicles have quietly occupied the core of the booth.
China brand's "overtaking in corners" bonus
is disappearing
Two years ago, when it came to new energy, it was always the patent of China automobile brand, or a separate exhibition area was prepared for it to show the advantages of China brand in this field. Nowadays, new energy is constantly mixed with fuel vehicles, which also reflects the new attitude of the development of new energy vehicles.
ARCFOX representing the rising star of China brand new energy? αT
high-priced high-quality HiPhi? X
is different from fuel vehicles in terms of energy structure. In most cases, car companies want to downplay this difference. Let consumers ideologically agree that pure electric plug-in vehicles have become the mainstream choice for our car purchase, just like fuel vehicles.
The rapid transformation between the protagonist of new energy and the home court has changed from the passivity of the joint venture car to the equal share with the China brand, and it is likely to catch up with it. People can't help but sigh that the China automobile market has changed rapidly, and only a few years later, the new energy advantage of China brand appears somewhat dim. From overtaking in the corner to the "Cheng Yaojin" killed halfway, it is the most appropriate description for the joint venture to enter the new energy market deeply.
this also makes many people feel that the technical competition in the new energy market has just begun. With the continuous dissipation of China brand new energy manufacturing bubble, the first batch of car companies in competition have changed from incremental to stock competition.
the capital operation behind the brutal and inferior competition eventually led to the fall of some crazy new forces in this PPT car-making war. What's left can't be called a hero, but at least it's a remnant.
The overall pattern of the development of new energy automobile industry in China has gradually changed from troubled times to one-third of the world, and three new energy cards have been tacitly formed, namely, new vehicle-making forces, joint ventures and China. For the industry, we are no longer in the fog of new forces to build cars and are deeply anxious. Three car-making forces are entering various channels in an orderly manner.
The hydrogen energy empire quietly surfaced
At this Beijing Auto Show, Hyundai Motor Group demonstrated the hydrogen energy technology. In fact, in recent years, everyone has been saying that Japanese car companies, represented by Toyota, have made rapid progress in the hydrogen energy plan in China, but in fact, Korean car companies also have good strength in the commercialization of hydrogen energy.
Earlier, the South Korean government announced that the cultivation of hydrogen energy economy was one of the new driving forces for South Korea's economic growth during the transition to zero-emission energy.
according to the data, the output of hydrogen fuel cell vehicles in Korea is about 2, in 218, and it will exceed 6 million in 24, among which the number of hydrogen-powered taxis, buses and trucks will reach 8,, 3, and 4, respectively.
from the technical and industrial point of view, South Korea has rapidly formed the scale of industrialization in hydrogen energy. It is unknown whether these technologies will be brought into China in the short term, but it is foreseeable that Koreans have accumulated a lot of technical and commercial assets in symbolizing the future power of new energy. This can be used for reference for China's new energy industry.
NEXO hydrogen fuel cell vehicles appeared at Hyundai Motor Booth of Beijing Auto Show in 22. As the world's first mass-produced SUV for hydrogen fuel cells, NEXO continues the modern FE? Fuel? Design elements of Cell concept car.
step by step from HEV, PHEV to EV
Toyota China also showed: "START? YOUR? The theme of IMPOSSIBLE (say no to the impossible), all-round electrification debut.
Toyota has always taken the development idea of pre-research first and commercialization for stability in electrification. Even so, in more than nine years, Toyota has sold more than one million HEV models in China. Toyota is constantly shifting from HEV to large-scale launch of PHEV and HEV models.
at the far end, Toyota is also a big hydrogen energy source. It can be said that in the field of new energy, Toyota, as a traditional car company, is the most technologically dominant car company. ?
at this year's auto show, Toyota demonstrated the world's first mass-produced pure electric vehicle C-HR? EV/ yize? E into the engine C-HR? EV/ yize? E-Engine is equipped with a large-capacity battery pack of 54.3kWh, and its power consumption performance of 13.1kWh/1km has reached the leading level of the same level. Under NEDC working conditions, the cruising range can reach 4 km, and the acceleration time of -5km/h is 3.4 seconds. ?
moreover, in terms of battery safety, which consumers are most concerned about, Toyota makes full use of the experience accumulated in the development of HEV, and ensures the safety inside and outside the battery pack by means of "integrated design of battery pack and body" and "multiple monitoring of internal parts of battery pack".
from the overall trend, Japanese and Korean car companies occupy the mainstream of new energy vehicles in Beijing auto show. Of course, as another main branch of electric vehicle technology, American cars have also been low-key but not low-energy in this field. At present, GM has launched a number of pure electric vehicles covering Chevrolet and Buick brands, and the exhibition of "micro-blue" new energy sub-brand is Buick's strongest feedback and action display in the mid-end market.
Nissan pure electric crossover SUV-Nissan Ariya
CR-V exhibited by Honda? PHEV model
electric Jeep herdsman
Ford electric SUV? Mustang? Mach-E's first show in China
SAIC-GM exhibited a huge lineup of new energy vehicles at Beijing Auto Show
At this auto show, Jeep exhibited the electric version of herdsman, Ford's first pioneer pure electric SUV in the world? Mustang? Mach-E also ushered in the first show in China, which is undoubtedly a brand-new attempt to open up their own brand-new market segments and show the enterprising and innovative spirit of the brand.
red dot observation
joint venture brands have gradually entered the fast lane of new energy development. Products gradually changed from testing water and policy output to industrialized layout. On the product side, both technology, cost and price show product advantages that are comparable to those of China brand. Coupled with the mature pure electric technology accumulation and long brand value blessing of the joint venture brand, we believe that the joint venture brand new energy vehicle will gradually regain its leading role in the future, just like the fuel vehicle field.
For the development of China brand in the field of new energy, it will also face various challenges. First, how to develop and continue the short-term bonus brought by "overtaking in corners", and how to turn its own differentiated advantages into competitiveness after the joint venture brand joins the competitive deep water area, which is worth thinking about by every China brand!
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.