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This is a sentence that Zhu, founder and CEO of Zero Run Technology, heard on 20 18.
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Today, Zero Run not only survived, but Zhu also won a "prize".
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June 65438+1October 65438+March 2022, Zhu, the founder, chairman and CEO of Zero Run Technology, won the title of "Top Ten Zhejiang Merchants" in 20021year. The gold content of this title is not low. Before Zhu, Zhejiang entrepreneurs Zong and Li Shufu played an important role in China private economy in the past 20 years.
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Behind this title is the outstanding performance of Zero Run in the field of 202 1 new energy vehicles.
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20 15 Zero Run Technology was established. During the same period, new car-making enterprises such as Weilai, Ideality, Tucki and Weimar were established one after another. But this is just the winner in our memory. Think about nearly 100 new energy car-making enterprises, such as Baiteng, Singularity, Ranger, LeTV, Guo Jin, Future, etc., silently withdrew from this struggle.
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However, the zero run survived the war, and in 20021year, the answer sheet of "over 43,000 vehicles in the whole year, 65,438+7,807 vehicles in February" was handed over. It's not easy to get such a result, and it makes me more interested. What is a zero run?
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? Global self-study
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202 1 At the beginning of the year, T03 only sold 2000 vehicles. Due to the influence of the supply chain, the delivery volume of T03 in 202 1 year has been maintained at 4-5 thousand vehicles. Many people will think that it is normal to sell 60,000 to 70,000 cars. After all, they are cheap.
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In fact, the pure electric vehicle market is very polarized and is a typical dumbbell market. Below 654.38+ million is the place where the pure electric market is fiercely competitive. Due to the cost, there is almost no differentiation strategy for pure electric vehicles below 654.38+ million.
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However, the zero-run T03 is different. Compared with its peers, T03 has better power and endurance, and is even equipped with L2-class assisted driving. At this price, models with assisted driving are rare.
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Better products at the same price are good competitiveness. So where is the competitiveness? Don't enterprises make money at high prices and low prices? Obviously, this is not in line with business logic.
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The core competitiveness of zero running comes from "global self-research"
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Nowadays, in the era of electric vehicles, self-research is a hot topic. After all, it is a new track, unlike the technical barriers in the fuel age. Most new forces will come up with the topic of self-research, such as Wei Lai's three-power self-research, Tucki's intelligent self-research, etc., but zero running will make self-research more thorough.
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You may have found out carefully that the core competitiveness of zero running is "global self-research", not "full stack self-research" as we often say. Wu Cun, vice president of Zero Run Technology, also explained the global self-research: "Our global self-research is the global self-research of software and hardware integration. The circuit board, structure, software and operating system are all developed by ourselves. "
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So what are the benefits of doing so?
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Going back to the product is more intuitive. Take T03 as an example. The 70,000 yuan model is also equipped with a motor with a power of 80 kW, while the Euler Black Cat and Chery Ant models with the same price basically use small motors of about 30-55 kW. There is one more detail. Even the headlamps of C 1 1 are independently developed, which can save the cost of 600 yuan compared with foreign mining. Of course, the advantage of self-research is not only lower cost.
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The zero-operation variable-structure oil-cooled motor to be mass-produced can be placed horizontally or obliquely, which is more convenient for internal layout. This motor is designed for the front cabin layout of C 1 1 performance version, that is to say, the zero-run motor feels bad, so a new one is redesigned. This is also the benefit of self-research, as is the 300 kW large motor used in Weilai ET7 rear motor, which is tailored according to its own needs.
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In terms of intelligence, the results of self-research in zero running are gradually reflected. Zero-run allows T03 cars under 65,438+10,000 yuan to experience assisted driving and intelligent parking. C 1 1 also comes standard with assisted driving, and functions such as high-speed navigation assistance can be realized through subsequent OTA upgrades. Don't forget that the zero-run C 1 1 is just a car with a starting price below1600,000 yuan.
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When it comes to the intelligent driving of zero-run C 1 1, the chip behind it is also worth mentioning. Different from other car companies purchased from Mobileye and NVIDIA, C 1 1 adopts two self-developed Lingxin 0 1 chips, and the computing power of 8.4 TOPS supports C 1 1.
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In addition, the advantage of zero-run self-developed chips and algorithms is that they are no longer bound by external suppliers. For example, the Mobileye EyeQ4 vision chip adopted by Weilai and 2020 Li ONE, because the Mobileye software and hardware and solutions are relatively closed, the iteration will be extremely slow.
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If it is simpler and clearer, the global self-research allows almost everything in the zero-run vehicle to be iteratively developed based on its own needs, realizing OTA upgrade, including seat controller, rearview mirror controller, vehicle controller, Sandian and so on.
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In order to support the global self-research, the technical team of Zero Run accounts for more than 60%, which gives Zero Run the confidence and confidence to respond to the market demand quickly. For example, C 1 1 was listed on September 28th last year,1delivery began on October 22nd, 10. On February 22nd, 18+08, the lane keeping function of L2 Driver Assistance Foundation was pushed. It is understood that at present, the algorithm team of L4-level automatic driving has been built in Zero Run.
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Zero-run technology began research and development at the beginning of its establishment, and now it has blossomed. However, I made this thing myself, which kept the zero run waiting for six years. 202 1, 1, T03, the first car of Zero Run Jinhua Factory, rolled off the assembly line, making Zero Run truly realize a complete industrial chain integrating self-research, self-manufacture, sales and service.
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It can be said that the self-developed zero run has passed the difficult stage of 0- 1, followed by the rapid development period of1-1.
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? Accelerate the times?
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2021July 15, Zero Car ushered in a large-scale conference since its establishment, the Zero Car 2.0 strategy conference.
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At this conference, Zhu, CEO of Zero Run Technology, announced the strategy of Zero Run Car 2.0 at the conference. From three aspects: technical strategy, product strategy and user strategy, this paper shows the planning of zero run in the next five years.
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In terms of products, according to Zhu, "in the next five years, we will build a new product line and strong strength."
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After the accumulation of technology, the rapid expansion of products is inevitable, but what attracts me more is technology.
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Set up a banner for the next five years at the 2.0 strategy meeting;
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CBC battery+body integration scheme?
800 V high voltage platform, SiC power module, new motor with power of 300 kW?
Put into production lidar scheme?
Realize the full scene automatic driving technology?
Intelligent cockpit realizes AI emotional interaction, AI self-learning and active service functions?
Leappower system?
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Speaking of the CBC battery that will meet us soon, what is the CBC battery+fuselage integration plan? Mass production in the third quarter of 2022, guessing that it should be carried on the zero run C0 1.
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The full name of CBC is cell chassis. More specifically, CBC integrates the battery and the lower body, reducing the number of parts and improving the space utilization. At the same time, the structure of the car body and the battery is complementary, which improves the impact resistance of the battery and the torsional stiffness of the car body.
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Into data? The space utilization rate of battery compartment is improved by 10%, and the overall torsional stiffness of the car body is improved by 25%. Another advantage is that the chassis will be thinner, and the interior space and ground clearance will be larger.
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Will Zero Run be launched in the next two years? 800 V high-voltage platform, silicon carbide (SiC) power module and 300 kW motor, it is obvious that zero running has been at the forefront in technology.
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In addition, at the Guangzhou Auto Show of 202 1, zero running brought something different-Leap Power's intelligent power technology.
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Simply put, the goal of LEAP POWER intelligent power technology is to make the electric drive system and battery system more intelligent and efficient. Hardware such as electric drive battery is optimized by software, such as self-adaptive and efficient distribution of motor power by sensing terrain, which supports OTA in the whole life cycle.
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Zero Run promotes its own accelerated running through self-research, technology is constantly iterative, products are beginning to differentiate, and zero Run is changing.
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At the 2.0 strategy conference, Zhu directly put his WeChat QR code on the big screen, indicating that Zero Run will no longer be low-key, and the company hopes that the brand of Zero Run will be known by more people.
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On the user side, Zero Run also collects, sorts out and adopts users' needs and suggestions. For example, through user feedback, C 1 1 has added front double-glazed windows as standard, and the ventilation function of front seats has been added in the optional package. But these did not change the selling price, and the literal increase did not raise the price.
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In terms of sales channels, at the end of 20021,the first batch of retail delivery centers in Beijing and Hangzhou were put into use, which improved the delivery efficiency and provided car security, and indicated that diversified channel construction would continue in several cities in the future.
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In addition to the domestic market, Zero Run is also interested in overseas markets.
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In February, 2002 1,1,T03 was certified by the European Union (WVTA), which means T03 has become a sales license model in the European market and can be officially registered in EU countries.
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Do you think T03 will be accepted?
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I went to YouTube and tried to find it. There is a video of T03 zero run, which was played 220,000 times. If you open the comments, you will find that the popular comment is "We need a car like this".
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Obviously, even consumers in the international market still attach great importance to the cost performance of products. In 2022, T03 will enter the European market. In the future, more models will definitely go to sea, bringing more cost-effective products to overseas consumers.
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After the accumulation of 0- 1, the rapid operation of 1- 10 was realized. We only saw the present, but we didn't see the "horror" when Zero Run was just founded.
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Zhu, the founder of Zero Run, was born in Dahua Group in the security industry. When Zero Run was first established, it was questioned that "you don't know anything about cars. What kind of car do you make? At the same time, the goal of "surpassing Tesla in the field of intelligence within three years" at the Zero Run 2.0 strategy meeting spread throughout the city.
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As Zhu said, "I am invisible because I don't know enough." Maybe we should talk about Zhu.
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? Technical geek?
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Zhu, 1990 graduated from Zhejiang University majoring in electronic technology and went to work in the factory run by Zhejiang Electronic Industry School. However, two years later, Zhu resigned and started his own business.
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1993, Zhu founded Dahua group with 5,000 yuan and served as CTO. 1999, by chance, Dahua Company entered the security field. In 2002, Zhu led the team to independently develop 8-channel embedded DVR, which became a unique product in the security industry. Since then, Dahua has entered a period of rapid development.
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In 20 12, Dahua released the HDCVI HD composite video interface standard with completely independent intellectual property rights. 202 1, 50% of the standard cameras in the world adopt the HDCVI standard.
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All this laid the foundation for Zhu's next venture.
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Many founders of new forces have their own genes, which are key to products. Li and Li Yi Li want to be inseparable from Li Xiang, a successful super product manager. Similarly, the UC browser created by the founder of Xpeng Motors, the intelligence on Xpeng Motors is always 1.
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Zhu, who was born in technology, also decided that the road to zero-running cars also started from technology.
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? Starting from scratch in the automobile field is full of difficulties. After all, the competition in the field of new energy vehicles is extremely fierce. Everyone else is a car with ready-made technology, and the zero run has just begun to "knock the code". ? As Zhu said, "Not optimistic also gives us a chance to work hard silently." The niche of S0 1 didn't deter Zero Run. Finally, at T03, Zero Run gradually gained a foothold in the new energy market. ? The zero run that lost its initial speed in the early stage is now accelerating. Self-research and self-creation, zero-run 2.0 strategy and thousands of patents all symbolize that zero-run has had a difficult time. C 1 1 has just been on the market for more than two months, and it was still under the condition of limited supply chain. In the case of limited production capacity, Zero Run even introduced the right to send power cards to forward orders to ease the pressure on production capacity. Capital naturally sees the potential of zero running. 202 1, the total amount of retail financing exceeds 1000 billion yuan, including CICC Capital, China CITIC Construction Investment and Hangzhou State-owned Assets. In addition to zero running, there are now more than10 billion new car-making enterprises, which are nothing more than six enterprises, namely Weili, Weimar, Nezha and Tianji. ? Our starting point is to build luxury cars that ordinary people can afford. Zhu has mentioned this sentence many times in many public occasions, and zero running is really working hard for it. ? From being questioned seven years ago to now standing on the award stage of Fengyun Zheshang, Zero Run has made its own differentiation, allowing consumers to enjoy leap-forward products. The initial market disadvantage gives Zero Run an advantage in the longer-term development. ? "What you have learned, what you have accumulated, what you have lost" is a perfect description of today's zero running.