There are two main modes of operation.
1, intellectual property:
(1) Copyright: Copyright infringement refers to the misappropriation of picture copy in the link master picture or description picture (the copyright recognized by Taobao is official website graphic, flagship store graphic and offline poster picture). Any illegal shop that steals such pictures can complain about copyright infringement.
Processing cycle: After the complaint is submitted through the link, the review cycle of Taobao is 5-7 working days, including 1-3 working days for the initial review and 2-7 working days for the final review. Judging from the previous cooperative brands, the whole review cycle is generally about 5 working days.
Processing result: Delete the illegal link, the store will be deducted 2 points, and the transaction record will be cleared.
Remarks: After the complaint is handled, the seller has 72 hours to complain. If the seller is willing to cooperate with the management, he can choose to withdraw the lawsuit according to your requirements.
(2) Trademark right: Any illegal shop that significantly uses the brand trademark logo on the baby's main picture or details page is regarded as trademark infringement.
Processing cycle and result: Tong (1) infringes copyright.
(3) Patents: Patents are mainly divided into 1. Appearance patent 2. Patent for utility model 3. patent of invention
2。 Purchase appraisal: mainly for counterfeit goods and shops that do not infringe intellectual property rights, such as selfie shops.
Punishment standard: the store will be deducted 12 points, blocked 15 days, and the goods will be cleared off the shelves, which will reduce the store's rights and interests.
2. Counterfeit goods complaints:
(1) Not produced: the store has a low grade and has been offline for a long time. The processing period is 3-7 days, and the deduction points range from 0 to 48 points.
(2) Comparison between genuine products and fake products: Through information comparison, 2 points will be deducted if the processing period of complaints based on fake products (invoices with brand names of the same model) is 3-7 days.
(3) Forgery of factory name and address: fraudulent use of means of production, with a processing period of 3-7 days, 2 points will be deducted.
(4) Purchase appraisal: purchase products by purchase, make false appraisal reports, and complain about counterfeit goods. The processing cycle is 7- 15 working days, and all links of the same model products are removed from the shelves, with 12 points deducted and the store closed for half a month.