However, Apple may face a "ban". The release of iPhone 13 is just around the corner. Why does Apple face a ban? Can iPhone 13 be released smoothly? If the sale is banned, what impact will it bring?
Apple's influence is very great, and the iPhone released every year can trigger a buying boom. Apple's press conference is like the "Spring Festival" in the digital circle of science and technology. You can get ready to watch the conference and start with iPhone 13. As a result, Apple heard that it was facing a ban.
The specific reasons involve patent infringement. At the beginning of September, Xiaoyi Robot, an intelligent voice company, filed a lawsuit, demanding that the court ban the sale of Apple and stop the patent infringement involving Siri.
Xiaoyi robot holds relevant invention patents and obtained a patent in 2004. Later, Xiaoyi Robot discovered that Apple's Siri infringed on its patented technology and used the intelligent voice technology obtained in violation of regulations in its own products.
Although the application for banning the sale of small I robots was initiated in early September, the case actually occurred 10 years ago. Robot Xiao and Apple met for 10 years, but failed to give a final judgment.
This time, the small I robot filed this case again. I'm afraid Apple will ban its products before it releases the iPhone 13. Otherwise, once iPhone 13 is released and officially put on the market, it will further expand the scope of infringement and bring greater losses to small robots.
The court has received an application from Xiaoyi Robot, but the result is still unknown. However, at present, Apple is facing the risk of being banned. If there is no clear evidence, the small I robot will not submit a ban application. If the court confirms the fact of Apple's infringement and makes further treatment, it is possible to ban the sale of Apple products.
Apple faced the risk of banning sales before the release of iPhone 13. Although the results were not released, it also brought unstable factors to the next autumn conference. Apple has sent an invitation to hold its first autumn conference on September 15, when iPhone 13 will hit hard.
The question now is, can Apple, which faces the risk of a ban, successfully release the iPhone 13?
In apple's style, it will not be easily compromised. In a decade-long patent lawsuit, Apple never bowed its head. Try to appeal or deny the infringement. Moreover, the iPhone has been successfully released in the past few years. For this year's iPhone 13, Apple will definitely try its best to promote the conference.
In addition, the court's decision must be carefully thought out. There is only less than a week before the release of iPhone 13, so I'm afraid the final result can't be given in such a short time. By then, iPhone 13 is estimated to have been released successfully, and the majority of fruit fans can still see the birth of iPhone 13.
This is not the first time Apple has faced a patent infringement lawsuit. On a global scale, Apple has been accused of patent infringement. Apple has fought patent wars with giants such as Qualcomm and Samsung respectively. In Russia, it also faced the accusation of banning sales, but in the end it failed to ban the sale of apples.
An inventor in Russia holds an "emergency telephone patent", which can send rescue information in an emergency. Later, he found that the SOS emergency call function of Apple's mobile phone infringed its patent and asked Russia to ban the sale of Apple's mobile phone containing the patent.
According to the ruling of the Russian court, it refused to ban the sale of Apple products in Russia. In other words, the Russian inventor's application for a ban on sales was rejected, and Apple can still continue to sell mobile phones in Russia.
A similar situation happened in China, which was also a patent infringement and also required a ban on sales. However, the Russian ban on selling apples failed, and it is estimated that it is difficult for Apple to compromise in China. China is the largest 5G network market in the world. With the release of 5G mobile phones by Apple, I'm afraid there is no more suitable market for 5G mobile phones than China.
If we lose the China market, Apple's revenue and market value will be hit hard. In order to avoid this, it is difficult for Apple to compromise.
Apple can't live without China, but consumers in China are used to using iPhone, and they are eagerly waiting for the arrival of iPhone 13. Not afraid of 10 thousand, but afraid that anything is possible. If apples are banned, what will be the impact?
First, the domestic supply chain will be affected.
Apple has established a stable supply chain system in China, with about 100 suppliers from China. BYD, Lux, Foxconn, TSMC and other companies have provided necessary production guarantees for Apple.
If the sale of apples is prohibited, the related products can no longer be produced. This will bring a certain blow to the domestic supply chain, and it will take a long time to recover the normal supply chain relationship.
Just as some countries reject Huawei's 5G, it will take more time to build a 5G network in the future. Not to mention a lot of costs, it will also delay the development of 5G networks and hinder economic progress.
Second, the mobile phone and chip market will usher in changes.
Apple's annual shipments are hundreds of millions, which has contributed to the huge market scale of mobile phones and chips. If it is banned, the market will be broken.
For a time, the corresponding high-end model products will be lost in the market, and domestic mobile phone manufacturers may replace them, but it is hard to say whether they can be recognized by all high-end consumers. The mobile phone and chip market will face a change, and no one knows whether this change is good or bad.
However, observing the status of Huawei mobile phones does not seem to have an impact on other mobile phone manufacturers.
Apple faces the risk of a sales ban in China, so I'm afraid it won't be easy to make a decision. The ban on sales involves the market supply chain and will also affect the stability of the market economy. Apple will definitely not compromise. If possible, reaching a settlement is beneficial to all parties. It depends on how the case develops.
How to treat the apple ban?