What enlightenment does the tragedy of slag-falling sesame seed cake bring us?

As the saying goes, it is better to open a shop early, but this has something to do with the strategic vision of the founder "early and late, late and early". Why Coca-Cola can sell well all over the world for more than 100 years, and why Pizza Hut is invincible in transnational operations, to a great extent, comes from their protection of intellectual property rights and the use of patents to establish "competitive barriers." Obviously, Shi did not make a strategic plan in advance, and even expanded his business before the patent was approved. In just a few months, thousands of franchise stores have been developed throughout the country. As everyone knows, her dream of "dropping slag" is inherently flawed.

The power to attack Gui Li is too small, and the speed of online reselling is too fast-since ancient times, beauty has been unlucky, and the "baked wheat cake beauty" alone can't resist the invasion from all walks of life in Gui Li. According to legal procedures, there is a waiting time of 18 months after patent application, but this 18 months has provided Gui Li people with a huge space to make waves. For a time, various signs such as "falling slag", "falling slag" and "falling slag" have sprung up like mushrooms after rain, but the priority of patent application does not mean veto power, and "baked wheat cake is beautiful" is outnumbered. At the same time, all kinds of low-priced recipes sold on the Internet have dealt a fatal blow to the "baked wheat cake beauty" with lightning speed, which is also a legacy of "the patent was not approved in time and the franchise model was developed in advance".

The upstream integration missed a step, and the dream of falling slag stopped ahead of schedule-360 lines, the line is the best, but no matter which line, you need to concentrate on cultivation. The weakness of "Beauty in Baked Sesame" is that the road is too shallow, the small steps are omitted, and the dream ends. In the low-tech "baked wheat cake" industry, both "selling products" and "selling recipes" are easy to be copied. At this time, the integration of upstream and downstream industries becomes very important. Coca-Cola can be sold all over the world, which contributes to the integration of downstream canneries. If "the beauty of baked wheat cake" can see the potential of upstream integration, open the product market and monopolize the oven industry, then the more people sell baked wheat cake, the more people buy ovens, and at the same time avoid the control problem of product "standard". Why not? Of course, this does not mean that operating the oven will be successful, but at least it is a way out for the dream to continue.