17 years old to work. At the age of 23, as the earliest self-employed person in Tianjin, restless Liu Guoxi started from selling cooked food with sauce and meat, decorated it, sold security doors and opened billiards city. Today, the radiator company he runs has grown into an enterprise with an annual processing capacity of 3 million columns, and its products are distributed in various large-scale projects in Tianjin, occupying half of the radiator market in Tianjin.
Liu Guoxi was born in a military family. His first job was as a worker in the cold storage of a slaughterhouse. In the 1980s, the market supply of meat products was far less abundant than it is now. As the welfare of the slaughterhouse, workers occasionally get some cooked meat sauce.
"One shot is a sack of sacks, and some people in the factory don't like it." I tried to buy things that the sellers couldn't eat, and everyone rushed to buy them. "Liu Guoxi discovered the shortage of supply in this market and began to make full use of his own resources." If someone in the factory doesn't want to send anything, I'll take my bike home. Later, I began to actively look for' sources'. The quality of the food in the slaughterhouse is guaranteed, and there is absolutely no need to sell it. "
For a time, Liu Guoxi became a "scene" in the factory. Every time after work, he always rides a bike with a big bag and a small bag on his back, and sometimes he has to go back and forth several times at a time. "Leaving the factory and going home to work" has become the normal life of Liu Guoxi. After such tinkering around the edges for a while, Liu Guoxi had a new idea and began to plan his work in his mind.
"One is too tired, there are two jobs at home. Second, I really made money as an individual. My salary at that time was 40 yuan a month. 04 yuan, a few days of soy sauce sales can cover a month's salary. "
1984, Liu Guoxi resigned from his job and officially went to sea. Liu Guoxi's original storefront was only the size of two tables. He and his wife bought one and sold the other. But the long queue in front of the store made the couple feel happy in a difficult environment.
All the sauces I sell are famous in Tianjin, and there are guests waiting in line before opening the door. "Liu Guoxi has his own way of selling things-no matter how many guests line up, he won't help. When an acquaintance saw him complaining that he didn't understand his wife, Liu Guoxi said slowly: "Dry diet depends on popularity, so you have to queue at the door. The longer the queue, the more people will line up. "It is in this small workshop-style shop scattered on the street that Liu Guoxi became the first batch of' ten thousand households' in Tianjin.
The torrent bravely retired from the "gate"
After selling sauce for three or four years, Liu Guoxi became famous, but at this time he quit and started the hottest decoration company at that time. "People should have a long-term vision. When you earn 1000 yuan a day, you are happy. If you can earn 5000 yuan in the future, then concentrate on earning it. Concentration means that you should dare to give up. The more I want to do everything, the more I can't do anything well. "
Liu Guoxi sells security doors while he is a decoration company. It seems that he likes to be the top of everything, and selling security doors is also "the first in Tianjin". To what extent is the fire? Even the deputy director of the Municipal Public Security Bureau at that time used the security door sold by Liu Guoxi.
"I was the first merchant to teach customers to identify true and false security doors. My joining number is'110'. How easy to remember! As soon as our advertisement was broadcast on TV, all the guests came to our home. " Liu Guoxi hired a dozen guys to install tricycles in the city. The company sent 5 yuan money to the worker, and the reward he sold was 10 yuan. The enthusiasm of the workers was unprecedented. "Almost all the workers are fighting for jobs. At eight or nine o'clock in the evening, they rode a tricycle to install it at home and sent it to Anmen. They opened five doors, and all the doors can be sold. "
"Details determine success or failure."
Liu Guoxi always quits at the best time. The decoration company did it for five or six years, and then changed it in a different way.
"One day at noon, when I was wandering around, I found an idle big workshop. I was shocked. I pass by here every day and didn't find this large open space. " I asked the doorman if the house was for rent, and the doorman asked me to ask the leader. I got on my bike and left. When we talk about it, people are eager to rent it out. "Such a big venue is rented, but Liu Guoxi doesn't know what to do. After consulting some people, he found that this road was originally a "stronghold" of street billiards. Anyone who likes to play ball knows this place. Liu Guoxi immediately decided to open a large billiards city.
Relying on the millions of yuan accumulated by the decoration company, Liu Guoxi mistakenly entered the billiards industry, but he did not expect to be "brilliant" again. Billiards City is full every day after its opening, and the money from selling tea in the moonlight can earn the salaries of more than 40 employees. Many people who have been engaged in billiards business for many years are wondering why Liu Guoxi's shop is so popular!
Success has its own way of success, and Liu Guoxi conquered the guests from every detail. Open 24 hours a day, the billiards city of more than 800 square meters is all planned as a single room. Clear the case at 6 o'clock every morning. Wipe off the sweat stains on the chassis with a wet towel first, and then iron it with an iron at a specified temperature. After ironing, the ball will be straight, and the rotated ball will turn to the angle you want. Many people come at 6 am to pay for a table, preferring to occupy this place for a few hours. For guests who play all night, breakfast is also self-care. Tell the waiter what he wants to eat in advance. For many familiar old customers, Liu Guoxi asked the waiter to remember their preferences, which one likes salty food and which one likes sweet food, and bought them before the guests took the stage. This service was almost unique in the billiard hall in the early 1990s.
Liu Guoxi often organizes some competitions in the store and gives everyone a uniform T-shirt as a competition suit, which is actually gathering popularity. From the first in-store competition to the later in-industry competition, Liu Guoxi's store popularity is increasing day by day. "When watching a wonderful game, there were so many people in front of a table that I didn't dare to watch it."
Many people find their bosses with clubs and want to "move". Someone offered a "sky-high price" of 1000 yuan a shot and asked to compete with the boss. However, Liu Guoxi is not anxious or annoyed. "I said I can't play, they said I was faking it, but I really can't play. But the employee I hired is crouching tiger, and the runner-up of Tianjin billiards Black Eight is in my store. From managers to waiters, there is no one who doesn't like to play, and there is no one who can't play. I also give employees full freedom to play here for free after work. Many people are vying to be waiters here. That's what they do. "
Someone asked why Liu Guoxi, a layman, is doing something that an expert can't do well. Liu Guoxi concluded airily: "A professional billiards player, who plays well, doesn't necessarily know how to manage. I don't know anything about playing billiards, but my management is good, and professional management cannot be separated from an insider. It is enough for me to hire a professional manager and let him take charge of the actual operation. "
"Doing business is like jumping stairs."
I have been in business for 20 years. Liu Guoxi, who has completed the primitive accumulation, is not satisfied with the status quo. He wants to do something with high technology that no one else has done.
He advertised in newspapers and magazines, released information to the radio, sought scientific and technological cooperation projects, and finally determined the patent project of "detoxification technology of castor bean dregs". But no one expected that the transformation process of patented technology went through hardships: mechanical equipment was repeatedly disassembled, transmission equipment failed frequently, and installation and debugging problems were numerous. The most terrible thing is that there was an explosion due to the deviation of temperature and time during the test, which almost caused casualties. Nearly a hundred tests, repeated attempts, repeated failures; Nearly one million yuan of investment, nothing. In the face of difficulties, Liu Guoxi did not flinch. He found out the reasons in time, and re-established an expert team composed of professionals in animal nutrition, animal husbandry and veterinary, mechanical engineering, policies and regulations in the shortest time, with the cooperation of Qi Xin. After 100 experiments, he invested millions of yuan, and finally overcame the two technical difficulties of "detoxification device" and "peeling and screening machine". 1May, 1999, castor bean meal detoxification technology was listed as the national key promotion plan of scientific and technological achievements.
"You are self-aware". After the success of the science and technology project, Liu Guoxi realized that it is difficult to control a higher level project only by his own experience, and it would be better to leave the enterprise to people with certain quality and level. In 2000, he handed over all the castor projects to Nanda Hi-Tech Innovation Feed Co., Ltd. and chose the radiator field to "open up territory" again. At that time, many people reminded him that the building materials industry was difficult to do and the amount of funds was large, so it was difficult to open the market. However, Liu Guoxi recognizes a "dead child"-insisting on honesty today, opening up the market tomorrow, and gaining profits the day after tomorrow. He has strictly controlled the quality in his operation, ensured the product qualification rate of 100% since he put into production, participated in the completion of several key projects in Tianjin, and met the demand of tens of millions of square meters of buildings for emerging radiators.
Looking back on his own road to entrepreneurship, Liu Guoxi felt a lot.
"At first, I thought I had saved enough 1 0,000 yuan, but 1 year achieved the goal of ten thousand households. After that, I set my life goal as 6,543,800 yuan. From 100 thousand to 1 million, from 1 million to 10 million, it seems like a blink of an eye. But doing business is like jumping stairs. The stairs are getting steeper and steeper, and sometimes there are not a few examples of bad jumping and falling to death. I have always been psychologically prepared for this: once I fail, I will be a beggar. Do business with courage and confidence, and dare to face the difficult process. With such courage and responsibility, success is close at hand. "
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