For example, for a long time, some domestic media have misunderstood Hawking's trademark registration. Even today, if you use "Hawking patent" as the key word in the search engine, the most striking search result you see is "Hawking applied for a patent for his name"! ! ! In fact, this is a misunderstanding of intellectual property protection of Hawking's personal name by some media. The truth is that in March, 20 15, Hawking applied to the British Intellectual Property Office for trademark registration in order to establish a personal foundation, so as to prevent criminals from using his name to manufacture or sell inferior goods. The purpose of establishing this foundation is to promote the research of motor neuron diseases. The reason for this misunderstanding is probably related to the name translation of British intellectual property management agencies.
All over the world, except Hawking applied for trademark protection for his name, J.K. Rowling, author of Harry Potter, Beyonce and JAY-Z, and Beckhams all registered their names as trademarks for protection.