First, in the packaging, warm colors such as red and orange are selected as the packaging background color, supplemented by moire, which is in line with the brand name. On this basis, warm words are symbolized and printed in a conspicuous position below the packaging center. In the design of warm characters, reference is made to the plaque of the Hall of Supreme Harmony in the Forbidden City, and a more dignified font is adopted to highlight the purity of the products.
Second, above the warm word is the eye-catching product name and brand name. The original white characters on a shallow background were replaced by more prominent black characters on a white background, and the brand name hidden under the packaging was low-key. Like a seal, it is printed on the top of the package. This design allows consumers to know that the brown sugar ginger tea made by Yunnong is very warm at the first sight of the package.
Third, Geng Yun designed a small note, "How about brown sugar? "Look at the ingredient list" is sealed at the top of the package to guide consumers to look at the ingredient list, patent certificate, warm-hearted story and product quality on the back.