1. What should I pay attention to when putting Taobao products on the shelves?
1, the classification should be put right. It means that the goods can only be put in one warehouse, and they should be put in the right warehouse. Because when users search, search engines will go to the corresponding warehouses to extract treasures. Therefore, you must not put the wrong category.
2. Taobao Baby attributes cannot be filled in incorrectly or omitted. Misfilling the baby attribute is the same as misplacing the category, which is illegal and will be downgraded.
Missing attributes can cause two problems:
First, when you open a new store, the search engine can't make your store label clear;
Second, when users search, products with incomplete attributes will be displayed later.
3. Make full use of the number of words in the topic. The title is to get more exhibition opportunities, so make full use of 30 words.
4. Choose the right words to compete. Don't copy other people's titles, you must optimize them yourself. Strong relevance, irrelevant words are not used no matter how good, which will reduce the conversion and affect the ranking of the whole store.
The big sellers who do well in the store compete for big words and get the most display; Business in this shop is not very good. Small sellers compete for accurate long tail words; A new baby should pay attention to the click rate of keywords, search popularity, conversion rate, click rate of shopping malls, the number of babies and so on.
5. Optimization of shelf time. Because of the principle of breaking up, all babies should be removed from the shelves in different periods to avoid their own babies competing with each other. At the same time, the off-shelf time needs to be optimized for different keywords, because the closer to the off-shelf time, the higher the weight.
6, the baby main picture highlights the selling point of the product. A good master map and the following master map must be able to highlight the core selling points of the product, thus promoting the transformation.
Second, what should I pay attention to when putting patented products on the shelves?
1, pay attention to introspection when choosing products.
When choosing products, we must do a good job of intellectual property inquiry. However, it should be noted that the blind inspection period of patents is relatively long, so the inquiry does not guarantee that the products are not infringing.
So, in this regard, if you are not sure, try to avoid it.
2. Know the product information when ordering
It is not enough to just inquire about intellectual property rights. Consult the factory or supplier before placing an order to find out whether the product is independently developed, imitated by other companies, or improved and upgraded on the basis of other products.
What is more important is which sellers the products are supplied to, and whether there is a chance of accidental injury.
There is basically no infringement problem in the products independently researched and developed, but for the imitated or improved products, although the infringement risk is avoided, the possibility of being found out is not ruled out.
After the products are put on the shelves, we should always pay attention to patent information. Friends or factory sellers with exclusive supply rights should apply for patents as soon as possible to avoid being registered.