You can find a lot of milk tea recipes everywhere now, and there are also many people who don’t want to spend money on milk tea training, so they just look for recipes. Among the customers we consulted, many students from all over the country have this idea. , there are people from Jinan, Hebei, and Northeast China. When they asked about the Arctic Tower milk tea training, they asked, can they open a milk tea shop based on the milk tea formula?
In the early years, the milk tea formula was a treasure, and it was the most important thing for every company. There were even a group of treacherous people who made money by reselling the formula. But with the development of the market, the least valuable thing now is the milk tea recipe.
Why has the recipe become worthless?
First, the era of pink rush is in the past. In the era when the formula was precious, most milk teas were made with powder, represented by Coco in the early days. However, with the rise of major brands such as Heytea, Naixue, and Yidiandian, the current milk tea market is no longer dominated by powder. Nowadays, when making a cup of milk tea, you have to consider details such as tea grade, temperature, sweetness, richness of milk flavor, ice texture, etc. A simple recipe cannot reveal the soul of a cup of product.
Second, some companies’ materials are specially supplied. You can get the formula, but you can’t buy the materials, such as Naixue’s fruit puree. No matter how great your skills are, you can't create that flavor. Just like many Chinese chefs have their own channels for the most important seasonings. Even if you steal the techniques, you still won't be able to create the flavor.
Third, the milk tea market is developing too fast. If you don’t upgrade a recipe, even if you make a better taste, within a month, the whole street will be able to make the same product as yours. Three. After a few months you were dumped by someone else. I would like to ask, what else can you use to compete, what else can you use to attract customers, can you offer discounts every day?
Milk tea recipe is the key to a store’s survival, but it is not fundamental. In this era, the quality requirements for products are too high. Materials, ingredients, and product details may all affect the taste of the product. Arctic Tower Milk Tea Training believes that if you want to win on products, you must really study hard, understand every detail, and do every detail well. You may not necessarily know how advanced product development is, but as long as you have some ideas, it is enough to challenge you. Those competitors next to your store.