Characters experience, Lee

Li, born in 1976, is a real grassroots, and his story is very inspiring. 17 years old, started from scratch and entered the field of international footwear trade.

In 2000, we obtained the production right and franchise right of Puma in Chinese mainland.

In 2002, it became a partner of many international brands and obtained the production rights and management rights of many brands in China.

In 2004, it became the only R&D and production organization of international brand UGG in China. In the same year, UGG Greater China R&D and production base was established in China. UGG snow boots designed and produced by it are popular all over the world, and have won many patents for shoe design.

In 2005, we formed an alliance with a fashion brand in Hollywood and set up a research and development production center in Greater China.

In 2007, he independently represented the international brand Walker in Greater China for 30 years. With the increasing number of international brands represented by the group, a platform is urgently needed to integrate these resources, including the introduction and promotion of these brands. So the president of Li Group thought of building a shopping mall platform to promote and sell these brands. In this case, the company was formally established in 2009, and launched the B2C platform in May of the same year, officially opening the group's e-commerce era. CuoCuoNet was established when e-commerce was surging and the hottest. However, based on Mr. Li's understanding of e-commerce and years of experience in the footwear industry, it is believed that both B2C and B2B2C have great defects and deficiencies. So Mr. Li didn't invest blindly.

Therefore, Li spent nearly two years in 20 10 and 20 1 1 to inspect many mainstream B2C and B2B2C shopping malls in China. With years of experience and keen market analysis ability, he proposed a brand-new online shopping mall model (that is, F is the factory and brand, B is the digger, and C is the consumer). And moved northward on 20 1 1 to establish Digging (China) Co., Ltd.

Du Fu Group has the exclusive online sales rights of many international brands, which is Du Fu's unique competitive advantage. Li said that in the future, more domestic second-and third-tier brands and newly established brands will join CuoNet, believing that CuoNet will become the most distinctive and competitive e-commerce platform in China. Li founded Cuckoo (China) Co., Ltd. in 2009. Its registered capital is 200 million yuan, the company is headquartered in Beijing, and has branches in Shanghai, Hong Kong, Shenzhen and Xiamen.

In 20 13, after four years of comprehensive revision and upgrading, digi. com became the third largest e-commerce open platform in China, including digi. com, Digi.com, Digi.com, Digi.com, Digi.com, Digi.com, Digi.com, digi.com and digi.com.

Digging an open platform for e-commerce includes: digging nets, digging goods, digging shopping malls and digging international cross-border e-commerce.