All-round development, there are also bloody and violent pornography prohibited in China, but only in this way can we attract us.
Here's an introduction:
1. Why are Japanese anime so popular in China?
Some people say that it has entered the "ACG" era. The so-called "ACG" is animation.
(Comic cartoon), comic (comic) and game (game), which are trinity, are patchwork.
This is a sand table of a new era. Japan is the leader of the new era of "ACG". In recent years, the same day
When the manufacturing industry meets many powerful rivals and can no longer stand out on the world stage, Japan is committed to using new ones.
Technology creates new cultural products and transforms them from a big country in product manufacturing to a big country in output.
Country. At present, the overall size of the Japanese animation content industry market, including the animation derivative product market, such as
It is estimated that the authorized use of animated characters and the manufacture of animated character toys have reached more than 2 trillion yen.
Animation industry accounts for more than ten percentage points of Japan's GDP and has become the third largest industry in Japan.
An analysis of the reasons for the success of Japanese animation industry
1. Animation works have a fairly broad social foundation in Japan.
Japanese people love comics very much, and comic culture is very developed. According to the survey of Mitsubishi Research Institute of Japan, Japan
87% people like comics, and 84% people have articles related to comic characters. Japanese comics
The sudden emergence of Ben has its historical reasons and is closely related to the cultural and social background at that time. Comedy art
Art has a history of 1000 years in Japan. After the invention of block printing technology, the pictures were combined into one.
As a means of mass media, the Japanese have developed the habit of telling stories with pictures. There is evidence that this is an operation.
The source of popularity in Japanese society today.
The social environment in Japan is also the soil where animation art can easily survive. Compilation of mainstream Japanese comic magazines
Keizo Inoue's series pointed out: "Today's children are overwhelmed by the heavy examination system, isolated from the world, and rarely have any organic.
They will associate with others, so they look for their friends in comic books. "The same thing happened to Cheng.
Young man. The Japanese advocate team spirit, emphasize discipline in the organization and discourage individualism. Therefore,
They can only realize their dreams of adventure, excitement and individuality in animation works. Let's see.
Up to now, the heroes in American anime works are generally Superman, but Japanese anime works are not. What's in it?
Heroes are mostly mortals. They become heroes after doing extraordinary things, and "mortal heroes" are actually very ordinary.
Pass on the dreams of the Japanese. In Japanese society with crowded space and complicated customs, the pressure is great.
Powerful Japanese get a kind of catharsis and relaxation through animation, and the vast and wonderful world of animation works gives
It gives them the best place to escape from reality and allows them to swim freely in their dreams. Therefore, it can be said that I am moved.
Man is an exquisite art under the strong demand of Japanese people to escape from reality.
After World War II, comics became one of the main forms of entertainment in Japan. Born in the late 1950s.
People in the 1960s and 1960s were the first generation to grow up watching TV animation. At present, they are all in their thirties and forties.
Many people have passed on their love of animation to their children. Anime hobby, in Japan.
Society is going on, and it is a hobby of the whole people, regardless of age or sex. In many countries, cartoons are children.
Programs, while in Japan, there are different styles of corresponding actions for different age groups.
People's works, so the social foundation of animation works is quite extensive.
2. A well-run product development investment model.
The investment alliance system of product development is another key factor for the success of Japanese animation. In Japan, one
Animation works are often invested by several parties, including TV stations or film companies.
Advertising companies, toy companies, game software companies, publishers of original animation works, etc. Through * * * parties
Investment, on the one hand, disperses the risk of new product development, on the other hand, broadens the financing channels. transfer
Li Studio's representative work 《《》 is a good product development using the investment alliance system.
A case. "Spirited Away" was co-written by German Press, Japanese TV Network and Dentsu.
Division (Japan's largest advertising company), Northeast News Agency Film Company and other institutions.
Alliance * * * invested in the production, and the production cost was nearly 2.5 billion yen. Investors contribute according to their respective total investment.
Proportion in income. Because of risk sharing and benefit sharing, the * * * of all investment institutions has been strengthened.
Standards, and then all investment departments actively participate in strengthening the market. 200 1 year, Spirited Away box office reached.
To 30.4 billion yen, returned to various investment institutions with high performance.
There are top international animators and a large number of animators and institutions.
With the help of a group of top international manga masters, Japanese animation has gained worldwide fame in recent years.
One of the main reasons for the skyrocketing. Japan's animation industry began to flourish in the 1960s, and animated films.
The popularity in Japan has rapidly surpassed that in the United States for many reasons, such as the famous Japanese cartoonist Osamu Tezuka.
(Osamu Tezuka). This is not only because he founded the first TV animation studio, or
It was his Astro Boy that made the world know about Japanese animation, and more importantly, he influenced Japanese people's understanding of Japanese animation.
Comedy attitude. Osamu Tezuka is very popular in Japan, and his works cover various fields.
All kinds of people. He thinks that this artistic expression of comics can be accepted by all kinds of people, so he is both.
Children draw children's books, romantic story albums for female readers, humorous cartoons for men's magazines and newspapers.
Draw political cartoons. Osamu Tezuka's animation idea was effectively conveyed to his readers, making the animation works become.
It is a form of artistic appreciation suitable for all ages. In recent years, Miyazaki Hayao Wells.
The brilliant rise of animation masters such as Katsuhiro Otomo, the great friend of Shou (), is even more
It has set off waves of waves in the international market. Without them, Japanese animation could not have achieved today's success.
Just ... In addition, Japan has a large number of excellent animation directors and animation talents working hard in the front line.
Animation production company is the fundamental guarantee to build a successful animation industry. At present, there are more than 430 animation works in Japan.
Companies, of which 264 (6 1.4%) are concentrated in Tokyo, and the geographical location of industrial clusters is relatively concentrated. But about
The specific number of professionals and employees in Japanese animation industry is not very clear. In terms of animation talents
In terms of training, Japan has specialized animation production schools, and some universities such as Tokyo University have also set up animation majors.
Industry. Wao Company established the first vocational and technical school in Japan to train animation talents in 1997.
4. Government support
With the rise and growth of the cultural and entertainment industry, Japan has generally recognized the content from the government to all walks of life.
The bright future of the industry has increased support. The content industry was first founded by "Seven Western Countries" in 1995.
The proposal of "information conference" is simply "a new type provided by the information entertainment industry, which mainly produces content."
Service industry ",specifically including film, television, music, broadcasting, publishing, printing and other industries. This one
The title is called "copyright industry" in the United States and "creative industry" in Europe. The former includes computer software.
And information processing services in the art field ... the growth forecast of global content industry in 2006.
Will reach 6.5%, exceeding the growth of GDP. In 2003, the proportion of Japan's content industry exports to total exports was only.
3%, far lower than the United States 17%, so the Japanese content industry is not as competitive as it seems.
Force. As a result, the Japanese government began to promote the content industry. In 2003, the government organized an intellectual property strategy at its headquarters.
A special working organization for digital content work has been established, with the content industry as a strategic department.
Carefully planned and built to make it competitive in the international market. As an important part of the content industry
To some extent, the animation industry is supported by the government. Japan has a cultural medal every year, which is awarded to the Japanese.
Many cartoonists and animators have won this honor. Japanese anime people can show their works.
In national galleries and museums, officials sometimes even pay for overseas exhibitions. 1997 Japan International Trade
The Ministry of Industry initiated and organized a digital animation research group to study how to promote the development of animation industry. centre
This move by the government has been responded by local governments. For example, in the East, the birthplace of major animation products.
Beijing held the 2 1 Tokyo International Animation Festival in February 2002, which was the first time that Japanese commercial animation products were introduced to China.
International trade exhibition. 104 animation companies from Japan, France, South Korea, the United States and other countries participated in the exhibition.
It attracted more than 50,000 tourists. Once upon a time, animation products were considered to lack any market guarantee, so it
It is difficult to get support funds. In 2004, by Gonzo, Japan Digital Content, Lotte Securities and JET Certificate.
Voucher initiated and established the first animation fund in Japan. In 2005, the Ministry of Digital Content and Small and Medium-sized Enterprises of Japan
And the regional innovation department (an independent government agency) each invested 500 million yen to establish content products.
Investment funds. Banks have also begun to change their relatively conservative attitude and vote with a positive attitude.
Enter the content industry
5, conform to the requirements of the international market, adjust the product grade and style.
An important part of Japanese animation is adult animation, so it is very popular in some animation products.
Strong blood, violence, eroticism and religion, these unhealthy or inappropriate contents hinder the day.
Ben's animation has entered the international market. Japanese animation companies look abroad, the first is to adapt to the domestic.
International market demand, adjust product grades and styles. So the animated works released in Japan were extended to China.
During the international market, inappropriate images such as violence, pornography and religion in comics were cut out. Currently, products
Export has become the strategic direction of Japanese animation industry. Therefore, many animation products are in the junior high school stage of planning and production.
Fully consider the habits and tastes of foreign audiences, and organically integrate Japanese national style with the habits of foreign audiences.
The combination of land and land makes Japanese animation go to the international market smoothly. Japanese animation can lead the world.
In addition to the above reasons, the successful development of derivative products, the popularization and development of TV and online media,
The continuous improvement of communication means and so on are the reasons for the continuous development and growth of Japanese animation industry.
Second, what is the difference between China's animation industry and Japanese animation industry?
1, China's animation is mostly educational, that is, teaching children to be obedient good children, such as
Black cat sheriff, etc. Is to make children obey the rules, study hard, obey and so on. Although animation is very similar
This kind of education is understandable, but after a long time, it will wear away children's personality, while children with personality will
Being labeled as a bad boy and despised by others will make the child lifeless for a long time.
Yes, our society will also lose its vitality. Moreover, many of the protagonists in Japanese comics are unruly and arrogant.
Full of sex, they may despise the ready-made rules of society and even violate them. They walk by themselves.
Road, create your own future, and not bound by this society. It is precisely because of the continuous beam breaking
Only with restraint can society develop better! !
2. Most of China's animations are clear about good and evil (not only animations, but also many TV movies in China).
), good is good, evil is evil, justice is always right and should be carried forward, evil is
This is wrong and should be defeated. Of course, this practice has its advantages, that is, it helps to establish children's view of good and evil.
Because of their growth. However, there are also some shortcomings. On the one hand, this animation lacks drama and artistry.
Sex, too monotonous, will always be a just fighter to defeat evil, liberate the world and mankind and usher in peace.
This kind of plot is too rigid and unattractive in the future. In the long run, many small audiences will be lost, which is not the case.
Help to stimulate children's imagination and creativity! ! On the other hand, the society we live in is complex and changeable.
Yes, good people may become bad, and bad people may become good. Dialectics holds that good and bad are interdependent, and there are good things in it.
It is true that there is good in bad, but China's animation deliberately emphasizes good and evil, which is not good for children.
Future development! ! In Japanese cartoons, although there are differences between good and evil, the boundaries are not so clear.
Have your own goals, ideals and beliefs about the "evil side", and have something to protect, but not.
Cherish the notoriety and be reviled. Most of these "villains" are flesh and blood, with distinctive personalities and outstanding images (and
The description of bad guys in China's animation is that they have been doing bad things, which always makes people feel that "these bastards,
Kill them quickly "). For example, the four-year-old man in Ghost Eye Knife blows snow, and he is a typical villain.
Things, powerful and fierce and cruel! ! But I didn't know his sorrow until a few words-save.
The dying man with a bad name has killed countless people, parted ways with his best friend and abandoned his favorite person.
Wives and daughters, even if they give up their dignity and beliefs, should create the future of the unborn (perhaps this future
There should be no). This will make him not so bad at once and make people feel sorry for him. It is because there are too many.
Rigid, China animation is losing audience, while Japanese animation has more and more fans, which should be taken as a warning.
Attention, China animators! !
3. There are talented characters in China and Japanese cartoons, such as Nezha and the Monkey King in China.
Sasuke, Vegeta, Mido Ban, Edward and others in Japanese cartoons. But the genius of China and Japan is that
There are essential differences. China's genius is born, and it will be invincible if you don't work hard, while Japanese genius is
They have outstanding intelligence, physical strength, thoughts and so on, but they work harder and experience more than others.
More storms! In order to catch up with Wukong, Vegeta exercised himself crazily; In order to catch up with my brother, Sasuke got it
Father's admission is also a continuous learning; Meitang has no fixed place since she was a child, and she has to keep learning when she is hunted.
Learn all kinds of knowledge and exercise superman's ability; Edward lost his arms and legs, in order to save his mother, in order to.
Let my brother recover and continue wandering to find the stone of the sage! ! These Japanese geniuses are not necessarily easier than ordinary people!
Moreover, the protagonists of Japanese cartoons are often born stupid people, and they surpass genius by their own continuous efforts.
Have stronger strength, such as the Monkey King and Naruto! ! China people worship genius and hold it high.
High, but it often hurts them. There was Wang Anshi's injury in ancient times. We shouldn't give it to them when they are very young.
The so-called "genius" plus the aura of "God"! !
4. The educational emphasis of Chinese and Japanese cartoons is different. Some domestic animations, such as the blue cat naughty 3000 questions, are based on
Teaching knowledge and increasing intelligence are the main things, while Japanese cartoons pay more attention to cultivating children's spirit-let him
Children work harder, don't give up, have more patience, even if they are born with poor conditions, they can catch up the day after tomorrow, and so on.
For example, Naruto in Huo Ying is a good example. This highlights the differences in educational emphasis between China and Japan, especially China.
Paying attention to the cultivation of intelligence, China's imperial examination system for thousands of years has been deeply rooted in people's thoughts of learning officials.
From the bottom of my heart, learning knowledge and getting into a good school has become the focus of education in China. Japan pays more attention to cultivating emotional intelligence,
Cultivate children's spirit of starting from small things and never giving up in order to succeed. Stupid birds fly first, Chinese characters can't
It is well reflected in yourself. The educational concept of dreaming of success and seeking quick success for quick success has made many children in China.
I'm lost. Although quality education is called for every day, in the end, millions of troops crossed the wooden bridge. And western countries
Pay more attention to cultivating children's interest, interest is the best teacher, so that children's abilities can be fully exerted!
3. Why can't China's animators draw as good works as Japanese animators?
1, mainly because of China's excessive protection of domestic animation. Anyway, no matter whether your painting is good or not, the TV station also
I will definitely buy it for fun. After all, there are few new domestic cartoons, so TV stations will broadcast Japanese cartoons every day.
There must be more than 60% domestic animation.
2, lack of themes, blindly painting those historical documents, China's historical themes are good, but I am tired of reading too much.
Yes, it lacks modern fashion sense. Q version of the three countries have done a good job in this regard, but only this advantage, other parties.
There is rubbish everywhere: low-level jokes+bad characters+boring plots and so on. ...
3. The public's attitude towards animation is abnormal. Do they think that animation is only for children with incomplete IQ?
In fact, animation, like movies, is actually another expression of movies. Who said that children who watch anime are specialized?
Yes, Japanese anime is suitable for people of all ages.
4. Lack of self-reflection, why is Japanese animation so popular? Because animation is no longer just a moving picture.
Painting contains the thoughts expressed by the author, touching love, wonderful battle scenes, mysterious plots and so on.
wait for ..
5, the state has too many restrictions on domestic production, which is definitely educational. In fact, there is no need to be so rigid, at school.
It's also learning. I have to study when I go home to watch anime. Who is in the mood to watch ... For example, education can be multifaceted.
Naruto can educate young people with goals, ideals, fighting spirit and courage.
Facing all kinds of difficulties in reality, we should cherish the friendship between friends.
6. China doesn't pay attention to the training of animation talents, but only closes the door to prevent foreign good-looking animations from coming in.
Come in, domestic cartoon characters are generally animals, cats and dogs, with no backs, and the color is 16, 8 or even.
Less.
Fourthly, how to improve the animation industry in China?
1. The age level of cartoons needs to be improved.
At present, there is an obvious bias in China's animation products, whether it is the style of painting or the age level targeted by the connotation of the works.
Low, many works are aimed at children aged 3- 10, such as a series of animation series launched by CCTV.
Dramas are all made to attract children's audiences, ignoring many young audiences. a few years ago
The animated film "Lotus Lantern", which is known as a big production, has been made although it has gathered a lot of financial, material and human resources.
However, it is not a successful work, nor can it be compared with Miyazaki Hayao's The Magic Princess. These two works.
When the products are put together, it seems that an adult and a teenager are competing. I don't know when the animation system in China was made.
How do people feel when they see that Miyazaki Hayao's representative works have repeatedly set Japanese box office records?
Yes
2. The animation production level has been improved.
I said that the improvement of production level is not limited to the production of pictures, but the pursuit of 3D light and shadow effects. Personally, I think.
It is believed that the problem of animation production in China is ideological, and the animation production team should be younger.
Although older producers are experienced, they may not be able to keep pace with the times in their subconscious thoughts.
Light people, connect. So many works are not accepted by young people. On the contrary, FLASH, a simple animation, can
It is obvious that the popularity of works with beautiful pictures is not necessarily high, but the key depends on the hidden intention of the producers.
Know whether ideas can keep up with the current trend. Don't always think animation is synonymous with children's programs.
If China animation is to develop, it is necessary to promote more excellent works and avoid making up a few things.
3. Development of peripheral products
To develop animation, don't just make a fuss about animation and comics. In fact, the profit of animation
More than 50% of the products come from animation, which can also play a complementary role in product promotion. in Japan
Animation, comics, games and derivative products are organically combined and complement each other to form a
Orderly market system, and China is still in a period of fragmented, although occasionally.
But it is limited to small-scale market operation.
5. What's the difference between China and Japanese attitudes towards animation?
Although now in China, there are many primary and middle school students and even college students who are still anime fans. However, there are still many
Many people think that animation is just a child's patent, and they can't even tell the difference between comics and animation.
In Japan, there are three kinds of animation: juvenile animation, adolescent animation and adult animation. Japanese animation involves a variety of
Different ages, unlike China animation, the object stays in children (children are exaggerated). Japan put
Animation is regarded as an industry, a Japanese animation, based on its music (theme song OP, ending song ed, etc. ).
Invest in seiyuu, screen production, peripheral products, related games, COSPLAY, etc.
However, there are also many gains. And a China animation, music is like a nursery rhyme, and does not pay attention to the development of peripheral products, but also
Not to mention related games and COSPLAY. Japanese anime's OP, ED and seiyuu all have certain idol groups, absolutely not.
I just found an unknown person. There are also many peripheral products of Japanese animation, which are exported abroad.
You can also see the shops around China, which are almost all around Japanese anime, but you can't see China at all.
The scattered periphery. Japanese animation and games can be said to be very close, basically related to this animation.
Games, and many animations are adapted from games. COSPLAY, whether in Japan or China,
As long as there is a comic exhibition, there must be COSPLAY, but they are all COS Japanese anime characters and have never seen them.
The role animated by COS China. China animation is not as good as Japanese animation, which is the heartfelt words of all anime fans in China.
Pain, I hope China animation will wake up soon and surpass Japanese animation in the future!