Blue sky, white snow mountain, red and yellow of Potala Palace, red, orange and blue of five-color prayer flags ... There are more than 1,4 colors in the vast land of Tibet. Their color temperature and sharpness have their own uniqueness and are unique colors in the world. In ancient Tibet, more than 24, unique patterns can be found, which are the representatives of plateau culture. These colors and patterns have been baptized by thousands of years of wind and frost and passed down through history. Recently, they have found the same home-Tibetan color and pattern gene bank.
The construction of gene bank can be traced back to 21, and the Ministry of Culture initiated the project of "Inheritance and Development of Traditional Craft Culture in China and Tibet Model". Set up an expert team to design and plan, and explore the mode of simultaneous creation, utilization and development of Chinese craft culture. In 212, the first phase of the project was launched in Linzhi, Tibet. The original intention of the project is to lead local farmers to become rich on the basis of rescuing local non-legacy handicrafts in Tibet.
Most of the "non-legacy" handicrafts are traditional and crude industries, mainly textiles. Every household is workshop-style production, which lacks market access standards and does not have scale effect. Most of the project operation teams are experts invited by the Ministry of Culture, who come from Tsinghua University and China Academy of Fine Arts. After field investigation and market research, the team experts were pleasantly surprised to find that there is still a vast blue ocean behind the "non-legacy" handmade products.
The picture shows the project team sampling the colors and patterns of local villagers' windows.
This blue ocean is the foundation of the "non-legacy" handmade textile industry: colors and patterns. They come from the snow-capped mountains and sacred lakes in Tibet, and have their own unique color temperature and appearance. Under the strong sunshine in Tibet, the colors and outlines presented are so different. They are hidden in the folk, on the walls of temples, on the roofs of people, in the fields, among highland barley and among Gesanghua flowers ...
The team of experts spent four years doing in-depth field investigation, guiding and reforming the design, concept and manufacturing technology for simple craftsmen, and at the same time spending painstaking efforts on sampling and research, and establishing a huge gene bank. The gene bank was formed after the project team investigated the colors of buildings, fabrics, living utensils and natural environment in Tibet and digitized the colors in the laboratory. In January 218, at the beginning of the new year, the Tibetan color and pattern gene bank was finally built and passed the certification and evaluation of the national intellectual property and quality supervision department.
The evaluation team appointed by China National Intellectual Property Administration spent New Year's Day in Tibet Plateau in 218. Under the blue sky and snowy mountains, the experts' horror can't be described in words. In front of them are more than 1,4 colors, more than 24, copyright patterns and more than 1,9 appearance patent designs. These cultural and creative achievements, which were born between mountains and rivers in Tibet and were constantly created and renovated by local craftsmen in Tibet, finally appeared collectively before the Tibetan New Year and became another representative of Tibet's unique culture.
If the establishment of Tibetan color and pattern gene bank is an "unexpected gain" of the national intangible cultural heritage productive protection project initiated by the Ministry of Culture in Tibet, then the expert team participating in the project has never forgotten its "initial heart". The purpose of establishing gene bank is to put its own label on Tibet's local culture, to meet the needs of current economic development and marketing, and to transform the precious cultural heritage left by our ancestors into high-quality productive forces. The establishment of gene bank has found the source of culture and design for Tibetan handicraft industry, especially textile industry. With more than 1 colors, we can establish our own color cards and widely promote "Tibetan colors" in the fields of textile, printing, painting and design in the future; With more than 7, patterns, we can spread the "Tibetan elements" to the whole world.
The huge Tibetan colors and patterns have benefited the local people since the establishment of the gene bank data. Those traditional craftsmen are still guarding their ancient looms to weave and hide carpets, and are still weaving wool and dyeing colors in the most primitive way. In the process of establishing big data in gene bank, the team of experts continued to help craftsmen in Linzhi, Shannan and other places, constantly opened up project pilots, closely combined the inheritance of traditional culture with "tackling poverty", and explored the "Tibet Model", a comprehensive project for the inheritance and development of China's traditional arts and crafts culture, which inspired local people to inherit and recreate their own national culture, and produced handmade works of art that met contemporary aesthetic standards and had market development prospects according to local "cultural DNA".
The picture shows the local villagers making traditional Tibetan costumes by using the colors and patterns of the "gene bank"
With the deepening of the local people's awareness of the intangible handicraft industry in Tibet, several pilot projects have been established in Linzhi and Shannan. In each pilot, the expert team will visit old artists, consult historical materials, restore traditional skills to the maximum extent, and set up exhibition halls or display boards to sort out the development context of "non-legacy" skills. On this basis, the masses use the old technology to create their own creations and make some handmade products that meet the market demand, such as scarves and bookmarks. As one of the pilot projects, the orders of Zhenba Village Workshop in Bayi District of Linzhi City have been filled for the whole year. According to a preliminary estimate, the workshop's product processing fee this year alone is 3 million yuan. Da Yangzong, the head of Zhenba Village Workshop Cooperative, said: "This was unthinkable before! No one wanted what was made at that time, and even it was difficult to sell it in the city. "
It has been labeled as a unique Tibetan culture. Next, more urgent tasks lie ahead. After the establishment of gene bank, it is urgent to carry out copyright certification and protection at provincial, municipal and national levels. Tibet's unique colors and patterns should bear the labels of regions and brands like "Tiffany Blue". They have a high degree of recognition and a halo of promotion. At present, Songzan Hotel, Reading Room, etc. are all interested in Tibetan handicraft products, hoping to cooperate to promote them to the world market. However, without proper copyright protection, this step will not be possible.
The campaign to get rid of poverty in Tibet has already started. Culture and intangible heritage are the unique wealth of the snowy plateau. In today's inheritance, cultural wealth will bring material wealth and spiritual well-being to the local people. Every Tibetan who weaves and hides carpets on looms is looking forward to their products being recognized as handmade works with artistic value. "Plateau Red" needs legal and institutional certification, and needs respect and promotion in every field of society.
it's worth visiting if there is an opportunity.