Xiaomi’s laser TV is a big benefit to the industry, but it is not Xiaomi that benefits the most, but Hisense. Why is Hisense the biggest beneficiary of Xiaomi joining the laser camp? Ding Technology analysis believes that there are two reasons:
First, as far as Xiaomi is concerned, its products are more about projection attributes than TVs. property. In terms of image quality, Xiaomi’s laser products have a resolution of only 1080P and do not come with a standard screen. The picture quality of mainstream laser TV products has reached 4K. In terms of brightness, it is about 1,500 lumens in high-brightness mode, which is also far behind mainstream laser TVs. The biggest advantage of Xiaomi's laser products is the price of 9,999 yuan, but users who can afford to buy ultra-large laser TVs are not actually price sensitive, but care more about the quality and experience of the product itself. The cost-effective approach has a certain effect in the field of projection, but it is not effective in the field of high-end laser TVs.
Second, Hisense has obvious advantages in technology, manufacturing and products, but what is lacking is market education. At present, Hisense has 320 patents in key technical fields such as laser engines and lenses. Laser TVs have surpassed LCD TVs in image quality from 2K to 4K and then to dual-color 4K, with technology iterating year by year. The laser optical engine of Hisense Laser TV can be independently developed and designed by 100%. From R&D, design to complete machine production and manufacturing, it is completely operated independently, and more than 70% of the manufacturing cost is in its own hands. The product size already has a full line layout of 88, 100, and 120 inches. Xiaomi's "fueling the flames" has helped Hisense in market education to a large extent. Once the market breaks out, Hisense's technology, manufacturing and product advantages will be brought into play to a greater extent. Those who lack core technology can only find others to manufacture. It is difficult for brands to truly benefit.
Data show that from 2016 to 2020, the compound annual growth rate of ultra-large screen TVs of 85 inches and above is 110. Xiaomi's cost-effective approach to entering the entry-level market for ultra-large laser screens may have a certain impact on Nuts and Jimi, squeezing their development space. For Hisense, which is far ahead in all aspects, this is definitely a big plus.