Why did Hisense choose to acquire the loss-making Toshiba?

"Toshiba, Toshiba, Toshiba in the new era! Toshiba TV was once popular in China, and it is still familiar to many post-80s generation. But since then, this world-renowned Japanese TV brand has also become the bag of China enterprises.

With a history of 142 years, Toshiba has led the scientific and technological trend in Japan and even the whole world in the field of display technology. In the last 20 16 years, the sales of Toshiba TV still ranked the top three in the Japanese market. However, in recent years, Toshiba has sold a number of assets, including white goods and flash memory chip subsidiaries. After selling the TV business to Hisense, Toshiba is also preparing to withdraw from the personal PC market. As a result, Toshiba's business for ordinary consumers disappeared.

In this acquisition, Hisense acquired 95% of the shares of Toshiba, and the transfer amount was about 654.38+029 billion yen. After the transfer, Hisense will enjoy a package of services such as Toshiba TV products, brands and operation services, and have the global brand authorization of Toshiba TV for 40 years. Hisense's predecessor was Qingdao Radio No.2 Factory, which was established in 1969. Successfully listed on 1997. As one of the representatives made in China, Hisense is also one of the official sponsors of the 20 18 Russian World Cup.

In fact, as early as 20 16, China Midea Group acquired 80. 1% of the shares of Toshiba Household Appliances Company, totaling about 51400 million yen. At the same time, Midea has also obtained the global authorization of Toshiba brand for 40 years and more than 5,000 patents related to white goods. This year's "Double Eleven", Midea ranked first in Tmall's small household appliances sales list and second in the household appliances sales list.

In 2006, Toshiba acquired Westinghouse Electric and began to set foot in the field of nuclear power, entering a period of rapid development. However, "man is not as good as nature". The Fukushima nuclear power plant leakage accident on 20 1 1 made the development of nuclear power in Japan and even the whole world enter the ice age, and the global nuclear power plants fell into a "shutdown tide". The Japanese government immediately shut down all the operating nuclear power plants in China. This caused Toshiba's nuclear energy business to be hit hard, and Toshiba suffered a fatal blow and never recovered.

Sanyo, another Japanese electrical appliance company, has a history of 70 years and is headquartered in Osaka. It is named after "Three Seas" in Japanese. Its founder Jing Zhixun has the ambition to sell products across the Atlantic, Pacific and Indian oceans. However, this ambitious company transferred the brand right of Chinese mainland to Sichuan Changhong Group in 20 15, and transferred the white goods business to Haier in 20 1 1 year for10 billion yen.

In addition to the home appliance industry, Chinese enterprises completed the worldwide acquisition in the digital field 13 years ago. In 2004, Lenovo Group acquired IBM's global desktop and notebook computers and its R&D and procurement business for a total price of $6,543.8+$250 million. Taking this as an opportunity, Lenovo became the third largest PC manufacturer in the world with annual revenue exceeding10 billion US dollars, and once ascended the throne of "the largest PC manufacturer in the world".

At the beginning of 20 17, state-owned CITIC and private equity firm Carlyle Group bought McDonald's businesses in Chinese mainland and Hongkong for $2.08 billion, which caused quite a shock at that time. Not long ago, the new company changed its name from "McDonald's" to "Golden Arch", which set off a player craze on social media. For a time, brands such as Kaifeng cuisine, mermaid coffee, Taiji soda and Hooke sportswear appeared one after another.