As a light source, LED is known as the third revolution in the history of human lighting, which has the advantages of high efficiency, energy saving and environmental protection, and has set off a wave of development and research around the world. While developing technology and opening up markets, countries all over the world are also actively arranging patents, and patent disputes in the LED field are also one after another. With the rapid development of LED market, LED enterprises have opened up a new battlefield for patent war in order to compete for market share. There are frequent patent lawsuits in LED industry, and the litigation relationship is complicated. How should China LED enterprises respond? The number of patents in LED industry is huge, involving many technical fields. The layout of large foreign enterprises is earlier, and alliances are formed through patent cross-licensing, which puts heavy patent pressure on LED enterprises in China. How should China LED enterprises avoid stepping on patent "mines"? How to strengthen technology research and development to get the capital to negotiate with LED industry giants, and then avoid the risk of being sued for infringement? How to formulate a patent strategy to gradually achieve the goal of occupying a larger market share? After the first two applications with indication display and backlight as the main applications promote the growth of LED industry, the third growth peak characterized by lighting application is brewing. However, the situation before the industrial scale growth is not simple and optimistic, the competition is becoming increasingly fierce, and the trend of industry integration is obvious. The LED lighting market picked up in the second half of 20 12, but many manufacturers, especially small and medium-sized enterprises, were not competitive. For small and medium-sized enterprises that do not have advantages in product core technology and sales ability, the pressure of competition and survival is increasing. The collapse of Junduoli and Yuanjing Optoelectronics is not just a case. Small and micro enterprises are in a very difficult situation when the market situation is depressed and the low-price strategy impacts the market. On the other hand, large enterprises constantly strive to reduce costs and improve the cost performance of their products through technological breakthroughs. Driven by the worrying survival and the demand for scale effect, the industry as a whole has entered a period of merger and acquisition integration in the past 2-3 years. How to usher in the third growth peak characterized by LED lighting application in convergence? Where is the new development impetus of semiconductor lighting industry under the new situation?
During the Eleventh Five-Year Plan period, China launched the "Ten Cities with Ten Lights" semiconductor lighting application demonstration project to promote LED lighting products. However, from the current situation, LED lighting is still limited to public areas such as government demonstration projects and lighting landscape applications. The main reasons for the difficulty in market promotion are the high price of LED lighting products, limited civil application, inability to promote them quickly and on a large scale, insufficient appeal to ordinary consumers, and slow pace of commercial application promotion. Driven by 13 national LED lighting industrial base, a large number of LED enterprises have emerged in China and made great progress as a whole. But as far as the scale of a single enterprise is concerned, there is still a long way to go to become an international leading enterprise. The State Council's Twelfth Five-Year Plan for the Development of Energy Conservation and Environmental Protection Industry points out that it is necessary to integrate existing resources, improve industrial concentration and realize the industrialization of LED lighting technology and equipment. Cultivate 10- 15 leading enterprises with core technologies, more independent intellectual property rights and well-known brands; Key production equipment and important raw materials have been localized, high-end application products have reached the world advanced level, a testing platform with international advanced level has been established, and a number of LED lighting emerging industrial clusters with perfect industrial chain, strong innovation ability and distinctive characteristics have been built. Gradually promote LED lighting products. By 20 15, the market share of general lighting products will reach about 20%, LCD backlight will reach more than 70%, landscape decoration products will reach more than 80%, and the output value of LED lighting industry will reach 450 billion yuan, saving 60 billion kwh annually, thus forming an internationally competitive LED lighting industry. The next five years will be a crucial period for LED lighting to transition from R&D and demonstration stage to complete marketization stage. The LED lighting industry will surely become a green economy industry to promote the economic development of China, and lay a solid foundation for the development of energy conservation and emission reduction and green circular economy.
With the demonstration application of Olympic Games, World Expo, Asian Games and other large-scale activities and the promotion of demonstration projects such as "Ten Cities with Ten Lights", the demand for LED products in China's market has increased substantially. Many cities regard the LED industry as a pillar industry, and the domestic LED market has an optimistic prospect. The integration process of upstream and downstream enterprises at home and abroad has been accelerated, and traditional lighting enterprises, state-owned capital and private capital have also entered, resulting in an industrial investment boom. Facing the development of LED lighting industry in full swing, after entering the transition period between LED lighting industry and traditional lighting enterprises and experiencing "development fever", "cold encounter" and "price reduction tide", how should lighting enterprises better seize market opportunities, give full play to channel advantages and seek the successful transformation of LED? The battle for LED lighting market has started, but the pain of transformation, homogenization, price and quality problems are still asking lighting enterprises. Facing the competition of many enterprises, how should we adjust our goals and product strategic positioning? From the application field of semiconductor lighting, it is mainly distributed in outdoor lighting, landscape lighting and indoor lighting. With the improvement of the cost performance of LED chips, and the perfection and maturity of various semiconductor lighting solution systems according to the application characteristics of different light environments, such as light distribution design, control design, heat dissipation design, lamp design, power supply design, etc., semiconductor lighting has penetrated into the traditional lighting field more and more, and has gradually been widely used and popularized. The market needs to be subdivided continuously, and the finer the market division, the better the product quality can be. So how should LED enterprises find the breakthrough point, and according to different application fields, such as building lighting, road lighting, landscape lighting, indoor lighting, etc. Develop all kinds of products that meet the market demand, create personalized and characteristic LED products, and gradually gain everyone's recognition in the market.