Since July 1, Baiteng has suspended its business operation in Chinese mainland. Previously, Baiteng had been in arrears with employees' wages for several months, and its offices in Shanghai and Beijing had been rented out one after another. CCTV reported that Baiteng? Burning 8.4 billion can't make a production car? Become a hot topic. Baiteng, which was very optimistic earlier, became the first batch of fallen enterprises, and even Bi Fukang, one of the co-founders of Baiteng brand, resigned in April last year. At the same time, the arrears of wages and the storm of transformation in Bo County are still going on; Lindsay boss Wang Xiaolin avoided the United States; In the future, default broke out, and Lu Qun, the chairman, was restricted from high consumption. ......
In 2020, a sudden COVID-19 epidemic hit the enthusiasm of the consumer market and annihilated the enthusiasm of the investment market. The tide receded too fast for the naked swimmer to leave quietly. ......
The whole story of Baiteng's car-making 20 17 When the new car-making forces rose, Baiteng was one of the most beautiful brands at that time, except for the countless eyeballs that the pure electric supercar EP9 won. Before the release of Baiteng brand, in? Harmony and prosperity? Such a tall hat is a brand born with a golden key. 20 18 brought the first concept car at the CES show in north America, and the exaggerated big screen attracted countless eyes. Even from the beginning of 2020, news of wage arrears, office rent withdrawal and factory water and electricity arrears broke out one after another, and not many people felt that Baiteng had faced the test of life and death.
However, on the evening of June 29th, Dai Lei, CEO of Baiteng Automobile, organized a temporary staff meeting to announce the company's decision to suspend business operation in China (excluding Hong Kong) and stop production from July 1 2020, leaving a small number of employees on the job. In addition, Barton North America and Barton Germany have initiated bankruptcy applications according to local laws, leaving 65,438+00 people on duty respectively. On the evening of June 30th, the news was officially confirmed.
Details of the notice of suspension of production in China officially issued by Baiteng are as follows:
Key points Speed reading 1 All employees of China District are waiting for their posts, and the company will no longer arrange work; For the necessary jobs, the company will notify in writing separately. During the suspension of production, all employees waiting for posts will be paid according to the law and regulations, that is, wages will be paid normally according to the labor contract in July 2020, and living allowance for waiting for posts will be paid from August 2020. Specific standards will be determined according to local laws and regulations. During the suspension of production, the social security and provident fund of all employees waiting for posts are still paid according to law, and the personal part is also borne by the company. 4 During the shutdown period, all employees waiting for posts will no longer enjoy performance bonus, various allowances and welfare benefits. The shutdown period is expected to be 6 months, and the follow-up arrangement will be decided according to the specific situation of the company and will be notified separately. Please keep your contact information. 6 During the shutdown period, the labor relations between all employees waiting for their posts and the company still exist, and employees should still abide by the company's various rules and regulations and labor disciplines, including but not limited to confidentiality obligations. 7 For the employees waiting for the post, the company will pay the salary arrears in March 2020 before June 2020 10, and the remaining salary arrears will also actively create conditions for payment by installments. For employees who choose to resign voluntarily, the company will do its best to raise funds and give priority to protection. Employees who voluntarily submit their resignation in writing before June 30, 2020 (including resignation before the issuance of this notice) and go through the resignation procedures before July 3, 2020 shall pay off all their back wages in one lump sum before July 10, 2020. 2065438+On March 23, 2005, a modest thing happened in the automobile circle. "About" signed by Harmony Auto, Foxconn and Tencent? Intelligent internet electric vehicle? According to the strategic framework agreement, Harmony Futeng has a total investment of 654.38+0 billion yuan, with Tencent Holdings, Foxconn and Harmony Auto contributing in a ratio of 3: 3: 4. This is the beginning of Harmony Futeng, which caused a sensation because of the joining of Foxconn and Tencent, but it was led by the humble Harmony car.
One day on 20 16, Bi Fukang, vice president of BMW Group, who was highly praised for leading the research and development of BMW i8, was on vacation in Garda Lake, Italy. At that time, he had been working in BMW for 20 years, and a guest from China completely changed his fate. This man is called Feng Changge, the founder of Harmony Automobile. Feng Changge recommended him to join a new energy brand he created, and even brought a letter of appointment directly. Bi Fukang did not directly agree. After some consideration, he came anyway. What impressed him deeply was his optimism about new energy vehicles, the joint investment of giants such as Foxconn, Tencent and Suning, and the living environment of China metropolis that was not inferior to Munich.
During this period, Harmony Futeng also hired Dai Lei, former senior vice president of marketing of BMW Brilliance Automobile Co., Ltd. and general manager of Dongfeng Ying finidi Automobile Co., Ltd., and Bi Fukang and Dai Lei served as CEO and COO respectively in the new company. In other positions, they also hired technical elites from companies such as BMW, Mercedes-Benz, Google and Tesla, and the founding team was luxurious. Soon after, Fu Qiang, the former CEO of Volvo China Sales Company, joined Harmony Futeng in a high profile and started a new business.
The luxurious investment team and the luxurious founding lineup failed to give a good result to Harmony Futeng. Soon Foxconn said that it would not launch a complete vehicle brand, and Harmony Futeng quietly dispersed. Bi Fukang and Dai Lei set up FMC under the leadership of Harmony Automobile and released the whole vehicle brand Baiteng on 20 17, while Fu Qiang led the team to set up Aichi. Until now, Baiteng still relied on Tencent and Suning, and then ushered in a new backer FAW.
In terms of product promotion, Batten has always performed well, launching two concept cars, M-Byte and K-Byte. The design concept is very eye-catching and the degree of completion is high. As a concept car, M-Byte is already an engineering car that can be tested and experienced. In terms of qualification, after forming an alliance with FAW, Baiteng bought the production qualification of FAW Huali for 1 yuan and built its own factory in Nanjing. Of course, Baiteng also needs to bear Huali's debt of 855 million yuan. In "How many hundred million is a paper birth certificate?" We also talked about how much it costs for new forces to build cars to enter the market. This is not a very high price.
Everything seems to be going well. The first change of Bai Teng took place on 20 19. At the Shanghai Auto Show that year, Bi Fukang unexpectedly appeared on Aknik's booth to introduce the company's future development plan as CEO on behalf of the latter. At this time, everyone was shocked, and Bi Fukang, CEO and co-founder of Baiteng, had quietly left. Later, the media broke the news that the reason for Fu Bi's resignation was that FAW, as a major shareholder, excessively intervened in the company's operation, and also revealed that many technicians had left. Later, Bai Teng and Bi Fukang publicly denied this statement respectively.
At the end of 20 19, Baden released the first production car at Frankfurt Motor Show, and the mass production work seems to be proceeding in an orderly way. However, the C round of financing from 20 18 will not be successfully completed until 2020. Now it seems that the mountain backed by it is only an investment, and Baiteng still lost to insufficient funds. Since February 2020, Baiteng's funds have been insufficient to pay employees' salaries.
It is reported that two major shareholders, FAW and Nanjing Development Zone Government, have expressed their willingness to pay the salaries of employees who have been in arrears for several months. Hole? However, due to disagreement with another shareholder, Harmony Auto finally failed to reverse this situation. After half a year's suspension, Baiteng will reorganize the development direction of the enterprise. Some media broke the news that FAW, Baoneng, Geely and other companies were interested in acquiring Baiteng, but soon Yang Xueliang, a spokesperson for Geely Holding Group, said on social media? Never heard of this news? .
Who is swimming naked? Since the new forces of making cars have been exposed to the public in large numbers, how many brands have fallen into hot discussion, and the new forces of making cars have also been dubbed? PPT car? The name of. Speaking of it, no one can clearly point out which brands have withdrawn from the stage, because so far no company affiliated with the brand of new forces has gone bankrupt. However, do some brands really exist?
In order to verify the survival status of these new forces, I looked through the patent applications of 45 relatively independent brands of these new forces. As a vehicle manufacturer, as long as R&D is progressing, there will always be some innovations, big or small, born and patented. For example, Geely Automobile has applied for at least 18000 related patents in China so far. Of course, the number of patents does not fully represent the technical strength of enterprises, and the confidentiality period of patents will also affect the judgment of brand status. For example, Weilai, because it has also exchanged electricity and enjoyed traveling in many fields, the total number of patents has reached more than 3,400 since 2065,438+05, far exceeding other new brands. But what is certain is that there is a certain correlation between the number of patents and brand development.
I was really surprised at that time. Since its establishment, Batten has only 98 patents, and half of them are appearance patents that do not belong to technical barriers. As can be seen from the following figure, most of Baten's patent applications were established at the beginning of 20 18 and just between 20 18 and 20 19. After February 2065438+2009, the patents published by Baiteng are only the appearance patents of several new concept cars. It can be considered that since February 2065438+2009, there have been problems in technology research and development. In April of that year, Bi Fukang, the former CEO of Baiteng, appeared on the booth of Eknik.
Faraday Future founded by Jia Yueting and Lindsay brought by Wang Xiaolin registered 248 patents and 153 patents respectively, which are not few on the list. Faraday's last patent application stayed in April 2065438+2009, while Jiangsu Lindsay was still applying for a new patent until the end of last year. But looking closely at their development history, they have always had a criminal record of playing with finance and creating momentum to circle money. Jia Yueting built a fantastic team at least at the beginning, and made some achievements, at least the cake was a little too big. Wang Xiaolin brought China not only the Lindsay brand he destroyed, but also the pulse of cheating a wave of money in the United States. Coincidentally, both of them are now in the United States, Jia Yueting? Going back to China next week? Is Wang Xiaolin still there? Buy a plane ticket? .
As for the Jia Wei car that caught fire some time ago, I was joking about the brand and trademark. It is not a joke that these two related companies have no patents. Previously, the art line that made Van Gogh cars made cars, and their only six patents also included car model display tables, model display boards and other projects. Let's just say that this is really an art company, not a car company.
Who said that the new forces of building cars only know PPT? When it comes to the new forces of building cars, everyone will always think of it. PPT car? . In fact, many new car-making forces actually have car-making technology, including some unsuccessful brands, such as the future in the picture above, Boxian and Tong Jie. The predecessors of these three companies are Great Wall Crown, Shanghai Sizhi and Shanghai Tongji Tong Jie. They are all automobile engineering companies with many years of experience. Before the transformation, they were responsible for providing technical support for the whole vehicle enterprises, and even undertaking the outsourcing R&D and training of the whole vehicle. It's a pity that you don't know how to build a car with skills.
Tong Jie is the most unfamiliar brand, because it has not been officially released. On 20 17, Xiexin Group, a photovoltaic material manufacturer, invested 5.6 billion yuan to acquire Tong Jie, Tongji, Shanghai, set up Tong Jie, Suzhou, and joined the army of new forces to build cars. Although it hasn't been released yet, I was lucky enough to see the spy photos of their test car. Even if I don't worry about the appearance of the sports car, it looks like the interior of Porsche and the logo of Porsche, which makes me vaguely worried about his future.
The future of the same engineering company starts from the same sports car, and the first car to be launched in the future is the small sports car K50. The 4.6-second break in electric vehicles has been thrown away by many electric vehicles and even electric SUVs. When it comes to handling, K50 is obviously not as good as Weilai EP9 or Tesla's first-generation roadster based on Lotus, and it has made no achievements in combing the brand image. The price of more than 700 thousand actually keeps a large part of consumers out of the door. What about after K50? The two cars planned to be launched in the future seem to be niche models with very deviated positioning. I can only feel that this is really a brand founded by a straight engineer. As a result, the capital chain of Worry-Free Future broke, and Lu Qun, the chairman and founder of Worry-Free Future, was restricted from high consumption.
The first car in Bo County built by Shanghai Sizhi was finally not a sports car, but a coupe SUV ... But before this car went on the market, Bo County had already reached the forefront. Bojun Automobile first announced that it would invest 654.38 billion yuan to establish a production base in Nanjing. 20 18, 1 1, Bojun Automobile reached agreements with Shanghai Lingang and Jiangsu Huai 'an respectively, and invested 2.5 billion yuan and 5 billion yuan to establish production bases, among which Shanghai Lingang base is adjacent to Tesla China factory. 2065438+September 2009, Bojun Automobile and FAW Li Xia established Tianjin Bojun Joint Venture Company, and obtained the production qualification through Li Xia. However, recently, Bo County broke out the arrears of employees' wages for half a year, and the company stopped working.
After a series of farce, Huang Ximing, founder and general manager of Bojun Automobile, made a public statement, expressing his decision to reposition the company's business model and actively cooperate with foreign countries to create positive cash flow with the company's success and products. It is almost announced that Bo County will transform and give up building cars. Then there are rumors on the Internet that Huang Ximing has avoided going to the United States and will not return to China. However, Huang Ximing later publicly denied this statement.
All three enterprises with vehicle development skills have encountered problems in product planning and financing without exception. The new force of making cars is not only a brand, but also a form of power. In the new era, the new forces of building cars create new energy and intelligent new modes of travel with new thinking, which is the reason why they are favored by capital.
Hand in the paper, the hero PPT will do better. Delivery is the biggest test. Being able to get the mass production of the whole vehicle is the real beginning of whether the new force of building a car can survive. Weilai Automobile, with a cumulative sales volume of nearly 40,000 vehicles, has not really achieved profitability so far. However, the realization of travel volume is the greatest confidence of investors and consumers. In the context of the new forces of building cars, Weilai ushered in a new round of financing of 7.356 billion yuan; Ideal has begun to accelerate its expansion and plans to add 60 stores every year. ......
Of course, sales volume is not the only factor to measure the success or failure of new brands, and some brands are still in the stage of climbing production or even going public soon. It's just that the sudden epidemic this year has made it even more difficult for brands that are already short of funds. CCTV reported that Baiteng burned 8.4 billion yuan and could not build a mass production car. Of course, 8.4 billion yuan is a lot of money, but at the beginning of the brand launch, Baiteng mentioned that the expected investment of Nanjing factory will reach 1 1 billion, and the financing difficulties make Baiteng difficult. However, for Baiteng, the chaos at the beginning of its establishment and the coordination between foreign leaders and FAW as a major shareholder also aggravated its own problems.
Conclusion When building a car, you can't judge a hero by success or failure. Before Model S came out, Musk almost sold Tesla to Google. The financial difficulties almost overwhelmed Tesla at that time. If it had been shot at that time, Tesla might have been just one of many failed brands.
But success is not accidental. Are they engineers when Tesla is unsustainable? Convenient? The modified electric smart touched Mercedes-Benz, which not only brought investment, but also handed over the smart electrification project to Tesla. Are you online? Draw a pie? In this regard, no one can always aim at establishing a Martian colony than Musk? Pie? Bigger, but the success of the space exploration technology company's rocket project and Tesla makes people regard Musk as one? Crazy? . You know, both companies are hanging by a thread. Crazy? And then what? Liar? Just between the first lines. Just,? Crazy? It may fail, but? Liar? It will not succeed in the end.
2020, this is unexpected? Epidemics? It is a good thing to speed up the screening of new forces to build cars. Only if you have the strength can you win the game? Life and death speed? . (Photo/Text: Micco)
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