With the development of human science and technology, the temperature of the earth is getting higher and higher. In summer, after playing basketball or other sports, I go to a nearby store to buy a bottle of iced Coca-Cola and drink it. The sweet, astringent and weird taste really makes people happy. So Coca-Cola almost swept the world in summer, but did you know that this popular drink in the world was actually a painkiller at first?
The inventor of Coca-Cola's original formula is doctor John? Pemberton, who studied medicine in college, came to his father's shop to sell medical supplies after graduation. At that time, people were suffering from various diseases. John has been thinking about how to use drugs to achieve the analgesic effect on people. In 1885, he read a news in a newspaper the year before: a substance called cocaine can be extracted from coca trees, which can relieve pain.
John, who dares to think about it, thinks it may be a very important opportunity. He hopes to use this coca tree to make a painkiller that can relieve people's pain, so he buys a lot of leaves of coca tree to extract cocaine. After repeated experiments, he finally refines a liquid with carbonic acid and cocaine, which appears dark green. John tried this himself first? Painkillers? The taste is a little uncomfortable in the mouth, but it is memorable.
This strange-tasting painkiller quickly became popular among people, and some people even came to buy it without any pain symptoms. But it was an employee's mistake that really made John's painkillers sell well. One afternoon, a bored employee was sleeping on his desk, and a drunk man came in and asked the employee for painkillers. The employee who just woke up from his dream was ready to give him medicine.
rubbing sleepy eyes, employees prepare ready-made drugs and then add water. But at this time, the employees were still awake, and they couldn't find the water they needed for a long time, so they picked up the liquid in a cup next to them and poured it in. This time, the painkiller is different from the previous painkillers, and this time it is dark red. The drunkard picked up the crimson painkiller and gulped it down, feeling very good, so he asked for several more cups.
a man from the back came to ask John for it? Crimson painkillers? John learned it from his employees after many inquiries? Crimson painkillers? What is the situation? It turns out that the employees in a hurry did not add water to the painkiller, but added soda water, so that the turquoise painkiller turned into crimson soda water. In 1887, John registered with the United States Patent Office? Coca-cola syrup and concentrated solution? Trademark? , and obtained intellectual property rights. John's Red painkiller? It soon became hot.
In p>1888, Candler, a big businessman, came to John's shop. He was recommended because he suffered from a serious headache, which kept him in pain all the year round. In order to relieve the pain, he decided to try his luck here. Drink John's? Red painkiller? After that, he felt delicious and the pain was relieved. Candler is a man with a business mind. He thinks this is not only a painkiller, but also a huge business opportunity. He asks John to sell him the patent.
of course, John refused. This formula has made his shop earn a lot of money every year. Now he has given the prescription to others, how can he buy medicine himself in the future? To John's surprise, however, while he was still hesitating, his son decided to sell the property right of the drink to Candler for $2,3.
Candler has mastered all the sales rights of Coca-Cola since then. He changed the sales model of Coca-Cola. Instead of opening a shop to sell it by himself, he made Coca-Cola stock solution and distributed it to other businessmen to help him sell it. This greatly increased the sales volume and increased the popularity of Coca-Cola. At the same time, he also advertised Coca-Cola in railway stations and towns. He made a lot of money from Coca-Cola.
However, Candler didn't have the last laugh. In 1919, his son sold the property right of Coca-Cola to another businessman for 2.5 million dollars without his knowledge. Since then, Coca-Cola has become popular all over the world. Candler burst into tears when he learned this, and finally died in a blue mood.