The Market Direction of Zhongshan Qiang Ren Group Co., Ltd.

While expanding the market, we also constantly strengthen the management of product quality. Since the enterprise passed the ISO900 1:2000 quality management system certification in June 5438+ 10, 2003, and passed the secondary measurement management system certification and the "C" mark certification in 2005, it has always adhered to the quality policy of "building excellent brands with high-quality products and services" and "providing/KLOC-for consumers". Do a good job in brand and quality management with pragmatic spirit and down-to-earth style. After being awarded the title of "National Inspection-free Product", the output of milk-containing beverages has increased year by year, which has achieved good economic benefits and attracted a large number of scientific and technological personnel. After the establishment of the Municipal Enterprise Technology Center in 2005, enterprises carried out a number of development and technical transformation activities, and timely launched products suitable for market demand. Up to now, the company has 33 full-time quality management personnel and 0/8 engineering technicians, forming a professional team of quality inspection and quality management from raw materials entering the factory, process control to finished products leaving the factory, and realizing the transformation from "cost advantage" to "technical advantage".

In addition, the company also sent R&D personnel to Australia, New Zealand, Japan, Hong Kong and other countries and regions with developed dairy products for training, visit and investigation, so that R&D personnel can understand the development trend and fashion trend of dairy products market, and combine the consumption characteristics of China market to develop and design distinctive new products and novel packaging with brand-new market concepts. Up to now, * * * has obtained 38 product design patents and 2 utility model patents. In addition to independent research and development, the company has also established joint research and development projects with experts from major universities and scientific research institutions. In 2006, it jointly undertook the provincial scientific research project of "Research on Antioxidant Components and Product Development of Mangosteen" with the College of Life Sciences of South China Normal University.

From 2006 to 2007, the company invested more than 20 million yuan to purchase automatic packaging production line, raw material pretreatment equipment, UHT ultra-high temperature sterilization equipment, automatic high-speed filling and sealing production line, automatic aseptic hot filling top box production line, automatic aseptic hot filling PET bottle beverage production line and automatic CIP cleaning system, which made the whole production process safe, reliable, hygienic and fast, fundamentally guaranteed the product quality, and ensured the creation and pursuit of famous brands by quality.

Qiang Ren Company has developed steadily in recent years, and completed the transformation from traditional industry (building materials industry) to health industry (dairy industry) and education industry, and finally formed a good pattern of mutual promotion between health industry and education industry. Guangdong Bowen School, founded by Qiang Ren Group 1999, has become "Top 100 Private Schools in China" and "Top 10 Private Schools in Guangdong". Bo Wen students have won many prizes in the national college student competition. At the same time, the key high school project of Guangdong Bowen School and Zhongshan Education Bureau provides about 500 high-quality degrees to the whole city every year, which has been widely praised by the society and created a precedent for private enterprises in Zhongshan to run high-quality education and repay the society.

In 2000, Qiang Ren Company acquired Fuqing Daye Pipe Pile Co., Ltd., a former Fujian state-owned enterprise, at a capital contribution of180,000 yuan. After several years of integration and transformation, Fuqing Daye Pipe Pile Co., Ltd. has become a competitive and effective prestressed pipe pile manufacturing enterprise.

Qiang Ren Company will, as always, rely on its good brand image, extensive social support and comprehensive strength of the enterprise, adhere to the modern business philosophy and advanced management mode, actively explore and forge ahead, strive for higher goals, and make greater contributions to the country and society.