Brand Taobao has been controlling prices and safeguarding rights over the years. Now more and more sellers are proficient in Taobao’s complaint rules. In addition, Taobao’s rules are constantly changing. The Taobao platform has no way to identify the authenticity of the information. Now this problem is faced by many brands. This is a headache for brands.
The current impact of Taobao’s low prices on brands is mainly as follows. (Taobao price control)
1: Price confusion - online physical stores cannot sell goods, and many people have a buying habit of buying products from familiar people at the same price, and buying products at a lower price from people they don't know. The online price is very different from the physical price, so you can buy directly.
2: Affects brand reputation - Online price confusion leads to rampant fakes, big agents have no motivation to sell, and customers are diverted away by fakes.
3: The market is out of order - a cancer has formed, everyone is charging prices at random, and various interests are proliferating, damaging the market order
4: Channels are blocked - micro-business, offline, E-commerce and other channels have lost confidence in the brand. Therefore, to control prices on Taobao well is to build a good brand.