How to advertise in Tik Tok? Who should I contact to open an account?

By 20 18 and 12, the number of daily active users of Tik Tok has exceeded 250 million, and the number of monthly active users in China has exceeded 500 million, so its popularity is self-evident. In particular, many young friends watch various videos on Tik Tok every day, which adds a lot of fun to their work and life. Many advertisers also know that the short video traffic of Tik Tok platform has great commercial value, so it is definitely a good marketing promotion way to insert their own advertisements in it.

1. Who should I contact to open an account in Tik Tok?

Therefore, many advertisers want to use Tik Tok platform to advertise, but they don't know who Tik Tok should contact to open an account. At present, there are two channels for Tik Tok Platform to open an account, official account opening and agent account opening. There are some differences between these two methods:

● Official: The official needs to charge 1000 yuan to help advertisers open accounts, and will not give any suggestions later.

● Agent: The charging standard of each agent is different, but it is generally between 3000 and 8000. Tik Tok may wish to choose an agent to open an account. They have the following advantages in the operation and promotion of Tik Tok:

1, event planning

A Commissioner is responsible for planning the functions and activities of Tik Tok platform, effectively transforming the traffic from commercial domain to private domain, and constantly transforming the traffic into fans while constantly improving the brand discourse right.

2. Video production

There is a special person in charge of market research, to understand the needs of users, to help advertisers make and release videos, to maximize the exposure of brands and activities, and to help advertisers get the most accurate users.

3. Continuous optimization

Through skillful continuous optimization, users can see high-quality video content, maintain a good user experience and improve the stickiness of users.

2. What do you need to provide to open an account in Tik Tok?

Advertisers who want to open an account in Tik Tok also need to provide relevant qualification documents for opening an account in Tik Tok. The specific qualification requirements are as follows:

(1) Qualification requirements

All qualifications that advertisers should submit, including the main qualifications of advertisers, industry qualifications, content qualifications, etc.

1. Main qualification of advertisers Different main industries such as ordinary enterprises, private non-enterprises, institutions, enterprises and institutions, legal services, social organizations, schools, etc. need to provide the main qualification certificates issued by the corresponding issuing authorities.

2. Industry Qualification Requirements According to the different industries where the goods or services advertised are located, advertisers need to provide specific industry qualifications. Where an advertiser places an advertisement in a special industry, the advertiser shall submit relevant qualifications according to the qualification requirements of the industry, such as real estate pre-sale permit, food business license, etc.

3. If the advertising materials involve trademarks, patents, etc., special instructions are needed. Advertisers need to supplement the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration Application and the Patent Certificate.

(II) Audit contents

The content provided when opening an account should be consistent with the business scope of the business license, so as not to affect the later advertising.