Yuan, a top Japanese marketing guru who is known as the "God of Marketing", has achieved perfection in smiling after long-term hard training, and his smiling art is known as "a million-dollar smile".
Smiling is one of the keys to winning customer support. Therefore, smiling is the first important trait of service personnel. Always smiling to win will make the other party feel good.
Hilton, an American hotel giant, invested $65,438+02,000 left by his father together with thousands of dollars he earned in 19 19, and began his ambitious hotel management career.
When his assets miraculously increased to tens of millions of dollars, he told his mother this achievement with joy and pride. To his surprise, his mother said indifferently, "In my opinion, you are no different from before ... In fact, you must grasp something more valuable than $565,438+0 million: besides being honest with customers, you must also try to make people who come to Hilton Hotel willing to stay again. You must come up with such a simple, easy and cost-free way to attract customers. Only in this way can your hotel have a future. "
After a long period of confusion and groping, Hilton has found something with four conditions: "simple, easy and free for long-term operation", that is, smiling service.
This business strategy has made Hilton a great success. The first thing he says to the waiter every day is: "Did you smile at the customer?" Even in the most difficult economic depression, he often reminds employees to remember: "Never put the gloom in your heart on your face. No matter what difficulties the hotel itself encounters, the smile on the face of Hilton Hotel attendants will always belong to the sunshine of passengers. " In this way, they survived the most difficult economic depression and ushered in the golden age of Hilton Hotel.
"Parchment" motto: "Even if the gift is just a piece of paper, the customer will be happy. If there is no gift, give a smile. A little gift will please customers, which is the subtlety of human feelings. Therefore, the most reliable way to keep a good impression is to smile and then smile. "
Smiling is a patent granted by God and a pleasant expression. Facing a smiling person, we will feel his confidence and friendliness, and at the same time, this confidence and friendliness will infect us and make us feel confident and friendly, so that we will soon become friendly.
Smile is a profound body language, which can encourage each other's confidence and melt the strangeness and estrangement between people. Of course, this kind of smile must be sincere and heartfelt.
Smiling is the best communication tool. Smile is a sign of friendship and a bridge of integration. Smiling can turn an enemy into a friend, coordinate the relationship between people and create a pleasant atmosphere. People who don't know how to use the value of a smile are really unfortunate. You know, smiling can play a great role in social interaction.
Whether we meet friends at home, in the office or even on the road, as long as we have the habit of smiling with us, we will certainly receive unexpected good results. As the English proverb says, "A good face is a letter of introduction." Smiling will open the door to friendship for you. If we want to develop good interpersonal relationships and establish a positive attitude, then we must form the habit of smiling.
When people get along with each other, a smile is our beautiful coat, and our smile is our ideal messenger, which can illuminate all who see it. At work, smile at the elevator administrator at the entrance of the building; Smile at the doorman at the entrance of the building, smile at colleagues and smile at the boss.
Nothing is more touching than a sunny smile. Smile has magical power and shocking power, which can dissolve the hard ice between people; Smiling is also a sign of our physical and mental health and family happiness.
Smile is always the sunshine and rain in our life. It can make us full of charm and radiate beautiful light. Learn to smile by yourself, it can change our destiny and the world. Remember one thing: smiling is not only for others, but also for ourselves. Facing life, we should smile.
In the department store, a poor woman was beating around the bush with a boy about four years old. Walking to a quick camera, the child took his mother's hand and said, "Mom, let me take a picture." The mother bent down, brushed the hair from the child's forehead aside and said kindly, "Stop taking pictures, your clothes are too old." The child was silent for a while, looked up and said, "But, mom, I will still greet him with a smile."
If we are dressed in rags and have nothing like that poor little boy in front of the camera of life, can we still smile calmly?
In the face of relatives, a smile from us can make them realize that there is another person in this world who is connected with their hearts; In the face of friends, our smile can make them realize that there are also warm friendships in the world besides family ties, which makes us feel that smiling is important and essential for friends. Traveling around the world, smiling is a universal passport; Traveling around the world, a smile like sunshine and rain is your passport.
Not only that, laughter is also a magical prescription, which can cure many diseases and has the medical function of strengthening the body. Physicians tell us that mental patients seldom laugh. If a person has illness or other troubles, he won't laugh from the heart.
Norman Katz of the University of California once suffered from collagen disease, which is an incurable disease. The possibility of recovery is only one in five hundred, and he becomes this "one". Later, he wrote this in the book "One Hundred Miracles":
"If negative emotions cause negative chemical reactions in the body, then it can be speculated that positive emotions can cause positive chemical reactions."
"It can be speculated that love, hope, faith, laughter, trust, desire for life, etc. It also has medical value. "
Katz believes that laughter has amazing medical effects: "My experience is that if I can laugh from the heart for 10 minutes, it will have the same effect as painkillers, and I can relieve the pain for at least two hours and sleep peacefully."
A sweet smile won't cost us much, but it can bring us unexpected great success.
In this society, many people complain when they fail. Instead of complaining all day, think about the reasons for failure. Success often comes at a price. It may be your hard work, your sweet love, or your comfortable life. Some people may think that the cost is too high, but this is also the charm of success. If you want to succeed, you must pay.