1. Time-sensitive product selection. The demand for this product will explode instantly. If you seize the opportunity, it will become a hot product in a short time, but the cycle will be relatively short. After a short period of persistence, the data will decline. For example, in Chinese festivals, the rice dumplings on the Dragon Boat Festival and the mooncakes on the Mid-Autumn Festival all have this feature. 2. Seasonal selection: Choose products according to the season. In summer, choose umbrellas, sandals, mosquito killers, fans, etc., and in winter, choose scarves, hats, gloves, etc.
What category is best if there is no supply?
1. Time-sensitive product selection
The demand for this kind of product will explode instantly, so seize the opportunity and it will be short-lived It will become a hit, but the cycle will be relatively short, and the data will decline after a short period of persistence.
For example, in Chinese festivals, the rice dumplings on the Dragon Boat Festival and the mooncakes on the Mid-Autumn Festival all have this feature.
How to seize more time-sensitive products? You can pay more attention to Toutiao, hot topics on Weibo, Kuaishou, Douyin, popular movies and TV series, etc., and you can discover more good products.
2. Seasonal selection
This is easier to understand. You should choose what kind of products according to the season. In summer, you usually choose umbrellas, sandals, mosquito killers, fans, etc. etc. In winter, choose scarves, hats, gloves, air heaters, etc.
We can discover more seasonal products by paying more attention to the category products and event channels in Taobao. It is best to start putting seasonal products on the shelves 1-2 months in advance.
Another issue that needs to be considered is the gap between the south and the north. Southerners may not think of humidifiers, while northerners may not think of dehumidifiers.
So this geographical factor must also be taken into consideration.
3. Stable products
This kind of product is a product that is sold all year round, regardless of season or region. Most of them are concentrated in household daily necessities, such as tablecloths, Mops, trash cans, kitchen shelves, room storage, etc.
The chance of this product becoming a hit may be small, but we can sell a few every day to maintain our stable sales.
4. Main product selection
When we have been running a store for a period of time and have some sales every day, we can see our main categories from the Taobao backend , at which level it is ranked.
The higher the level, Taobao will give you more traffic to the corresponding level, so we also need to add more products in the main categories to increase sales and increase levels.
In this way, there will be more traffic and more products can be sold, forming a positive cycle.
5. Skillful product selection
It may be difficult to select products through the above subjective selection to a certain extent. At this time, we can use some skills to increase the number of products selected. ,speed.
For example, just after the Chinese New Year, we found that the number of successful transactions for many products was relatively small, but their 30-day sales were very large, indicating that many people like this product and have started to buy it.
We can just bring it over and put it on the shelves. In addition, we can refer to the same model of products. If the same model has a higher price increase, the sales volume will be relatively good.
In this way, the product shows that others are selling better, and we can directly take it and put it on the shelves.
In short, when choosing a product, you must make a reasonable positioning based on your own capabilities, funds, resources, operational capabilities, etc., and give full play to your own advantages, rather than blindly pursuing "hot products."