The reason for Suning's strong concessions is the supply chain advantages accumulated over the years. Sustainable price advantage depends on purchasing scale, supply chain efficiency, operating cost and financial strength. Suning and JD.COM buy in different ways. Suning purchases itself in China in large quantities. Natural purchase price is cheap, and sales are relatively cheap.
Extended data
In order to promote the sales of other accessories and corresponding services, or consider the website traffic, Suning.cn will give certain purchase subsidies to the iPhone at the time of sales, such as interest-free multi-period, trade-in and other activities, which are not available through official channels. As the suppliers are all Apple China, the product quality is the same as that of the iPhone purchased by Apple official website, and you can also enjoy the after-sales service and warranty policy of the products of the Bank of China.
The official selling price is generally the official retail guide price, and the general pricing of mobile phones is composed of comprehensive costs such as R&D cost, raw material cost, production cost, patent cost and logistics cost, so it will be more expensive.