What is network marketing? What kind of marketing method is it?

Network marketing came into being with the Internet entering into commercial applications, especially after the wide application of the World Wide Web, e-mail and search engines, the value of network marketing became more and more obvious.

Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. Among them, a variety of means can be used, such as e-mail marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, bidding promotion marketing, SEO optimization ranking marketing and so on. Generally speaking, all kinds of marketing activities based on Internet or mobile Internet can be called integrated network marketing. To put it simply, network marketing is a comprehensive marketing activity with the Internet as the main platform to achieve certain marketing purposes.

Network marketing has two characteristics: on the one hand, it is based on the Internet and takes the Internet as the marketing medium; On the other hand, it belongs to the category of marketing and is a manifestation of marketing.