When Braun is mentioned, consumers will equate it with German quality. Braun razor adopts high-end materials and has a design atmosphere. Braun razor has been the most popular razor for men in Europe for 60 years. It can be said that it is a palace-level shaving product in men's minds and a representative of perfect quality.
Simple design
Braun aims to change life with design and return things to the essence. Less but better is simplicity and exquisiteness, which is Braun's design concept. Braun has won more than 250 international design awards, and Apple product designer Jonathan Ive has repeatedly said that he is deeply influenced by Braun's design concept.
Bring breakthrough innovation technology
Braun has been committed to research and development, exploring infinite possibilities and tirelessly looking for the next innovation to improve consumers' lives. The world's first CoolTec skate is Braun's latest innovation. Since 2000, Braun has obtained 2500 national patents, which shows its great contribution on the road of innovation.
Adopt high-quality raw materials
In order to show German quality, Braun insists on using only high-quality raw materials. Braun razor is the only razor in the world that uses piano paint. Even the single structure technology of F 1 racing car is adopted, and it is reinforced with super-tough carbon fiber material, which is durable. The harsh choice of raw materials is for the quality of life of consumers.
quality test
Braun insists on the strictest quality inspection, and every product has to go through 1000 production processes and as many as 70 strict quality inspections. For example, every CoolTec ice razor has experienced repeated throwing of 1.5 meters, and every Braun product sold on the shelf has already been refined into steel. [2]
Braun won more than 100 internationally recognized product design awards and 8,000 patents, which all represent the eternal purpose of Braun brand-"design changes life".