In 2020, Rolex launched a new series of diving watches, adding 65,438+0 mm and replacing the 3235/3230 movement. Unexpectedly, 65,438+024,0
In 2020, Rolex launched a new series of diving watches, adding 65,438+0 mm and replacing the 3235/3230 movement. Unexpectedly, 65,438+024,060, the calendar ghost, became the face value representative of the new water ghost.
The last time Rolex made a major change to its iconic Submariner was in 20 12, when it was upgraded to a ceramic bezel and a stronger case. Eight years later, Submariner was rebuilt and upgraded again. It still retains the classic appearance that has hardly changed since the 1950' s, but in the typical Rolex style, the new Submariner has increased by one millimeter, reaching 4 1 mm, and made many improvements in the case, bracelet and movement.
Rolex's new style has always been squeezing toothpaste. The new technology is first used in all-gold models, then in the second and third years, all-steel models are used. Basically, the day lily will be applied to the all-steel calendar model when it is cold. This year is very different. All the submariners appeared together at 4 1mm, including all gold models, intermediate gold models, all-steel calendar models, and ***8 new steel models without calendars. What is even more surprising is that the publicity focus is 124060, and there is no calendar.
I found that Rolex officials only took out five new water ghosts, one full platinum and blue circle water ghost, two golden water ghosts, one new green water ghost and one golden Kin ki, but they didn't take them out. When people talk about the Black Water Ghost, it is inevitable that the calendar ghost 1266 10LN does not appear, which is quite unexpected.
Old water ghost ads in the 1950 s
Rolex new advertisement Yishui 124060
What is even more surprising is that the advertisements put by major media are all 124060, which reminds people of the ancient sub-advertisements in the 1950s. You know, Rolex submarine advertisements have been haunted for 20 years, and now it has suddenly changed. 124060 has become a beauty of the submarine!
Why?
Over the years, calendar ghost 1 166 10 has been sought after. In the first two years, the price of 1 14060 did not increase. In terms of brand supply, the number of 166 10 was small, 6548. I'm confused. I have asked many friends, but Rolex never changes for no reason. I want to throw this question to all my cousins, and we will work together to give a reasonable explanation?
The change of 124060 will be discussed later.
The most important change is the increase in the size of the case. The secret of Rolex's success can be summed up in a simple core idea-evolution, not revolution. Submariner has increased 1mm to 4 1mm, while Submariner has been 40mm for 60 years. At present, Rolex sports watches are completely staggered in size: 40mm yacht master, 4 1mm submarine, 42mm yacht master, 43mm marine resident and 44mm deep sea.
Although this is not a new breakthrough in the field of watches, what is different is that it makes the appearance of watches more exquisite and readable. In order to match the larger watch case, the ear of the new watch band is slightly wider, but it gradually tapers towards the lock, which makes it look significantly slimmer and smoother, so that the bracelet can flow into the watch case more smoothly. The thickness of the case remains almost unchanged, about12.5 mm.
Meanwhile, the dial has also been improved. Most notably, the pointer is lengthened, which improves readability and aesthetics. For example, now the minute hand reaches the minute track. Coupled with the repositioned time scale and text, the new dial generally feels cleaner and has a better layout.
In order to reflect the new movement of 3230, a small crown is printed on the dial at 6 o'clock. It seems that Rolex has improved the laser technology in sapphire. Now the hidden small laser crown is very easy to identify, and I have taken almost all the photos of the dial.
With the increase of case diameter 1mm, the ear width also increases 1mm, reaching 21mm. In other words, the watch chain of the new submarine is wider. If Rolex keeps the old 20 mm bracelet without reducing the lugs on these new submarines, the incremental change of the case seems to be greater, so the overall shape change will be quite abrupt. But by slightly adjusting the proportion, a beautiful and symmetrical watch was made, which didn't look as big as it sounded. The strap is also equipped with a Rolex Glidelock expansion system, which can provide an additional 20mm expansion-some friends say it is improved and more convenient to use. I didn't pay attention to this detail when I first used it. I can experience it carefully when my cousin buys it in the future.
124060 case is of course made of 904L stainless steel, the surface is mostly brushed and the side is polished. The crown is a so-called triple lock (on September 1 Rolex official website, an own goal was wrongly marked as a double lock, which made the workers denounce shrinkage), and the watch bottom cover is still solid steel and fixed with screws. At the top is a flat sapphire mirror-there is no anti-glare treatment, and as usual, the shell can be waterproof for 300m m m.
New movement
124060 The most substantial change is the 3230 movement. The essence of the new movement is that the 3235 cancels the calendar device, which is not technically difficult, but Rolex has been launched together soon. The 3230 is equipped with Rolex's exclusive Chronergy escapement, optimized gear train and thinned clockwork, so this movement also has 70 hours of power storage, and the overall efficiency is higher. Like all Rolex watches, this watch is guaranteed to meet its own highest astronomical clock standard and has been proved to be accurate to within -2/+2 seconds every day.
Personally, I have a little guess, is it that 3230 cancels the calendar structure and can save more energy? In that case, the spring of 3230 can be a little shorter, and the pressure of the spring box is not as great as that of 3235, so 3230 will be more reliable? Since the introduction of 3235 on 20 15, Rolex has been continuously improving, and there have been a large number of new patents in the past five years. Submariner, the main sport, changed the 32-series movement, and its reliability has also reached a big step.
Make an offer
124060 The mainland price is 63 100 yuan, and there are more than 50,000 large three-needle steel watches without any additional functions. Rolex has a lot of brilliance, so you must not buy the original price. You don't understand the price if you have been in this business for too long, so the front wave is always subverted by the back wave.
After 60 years of slow and careful improvement, Rolex Water Ghost has now become a myth in the watch industry. New calendar ghost 124060 now has a new movement blessing, and the brand is vigorously promoted. Will it surpass the traditional calendar ghost? Let's wait and see.