This is the brand EVISU
Evisu: the pioneer of originalism
Founded in 1991 in Osaka by the Japanese Hidehiko Yamane Classic vintage jeans brand EVISU. At that time, VINTAGE JEANS was very popular, so EVISU, which only produced 14 pairs of jeans every day, became the representative of the "post-501 era" with its unparalleled design charm. The brand's signature logo is a seagull-shaped graphic. When a new pair of pants is made, the designer will personally add this brand-representing graphic to the back pocket of the pants using oil paint or stitching. It is unique and meaningful at the same time. extraordinary.
In addition to using Japanese handmade fabrics in previous works, Evisu designers also innovatively combine "Washi" (traditional rice paste used in Japanese papermaking), Japanese Traditional clothing worn by shoji and Japanese gods was combined with denim to create a patented, disruptive and original fabric called "Sasawashi Denim." The fabric cost alone is quite expensive, which makes the finished products of this series sell for astonishingly high prices. However, buyers are still flocking to it, and it is hard to find a pair of pants.
In 2008, Evisu continued to introduce new products. The three original series were themed "Sakura", "Chrysanthemum and Knife", and "Bonsai Art". The high-quality finished products made every Niu fans were moved both physically and mentally.
●All Evisu denim will be dyed into indigo through a ring dyeing machine. This dyeing method requires at least 8 dyeings, and some styles even up to 16 times. , to get the perfect dark blue effect.
●This season's Evisu Genes is rebellious and humorously draws on top-notch American sportswear and denim events that can be traced back to Evisu's Japanese roots. The patterns used are extended horns, wavy horns like Evisu's seagull graphics, and seagull graphics with a hand-painted effect expressed through pure water washing.