First, jiangling motors's current market share.
Jiangling heavy truck, the car actually entered the market earlier, at the peak of that time, in 20 12, they bought Taiyuan heavy truck at a price of 270 million. But then the heavy truck market ushered in an important change, and then jiangling motors's Jiangling and China Heavy Duty Truck went downhill. At the worst, only a few dozen cars were sold in a month, which can be said to be a serious slap in the face.
Second, lack of core competitiveness.
The main reason why jiangling motors wanted to invest in Zhongka at that time was that he took a fancy to the later express delivery market. However, in the express logistics industry, jiangling motors, which is really competitive, lacks core competitiveness. Although they have talked about some heavy truck brands, to be honest, they don't have good patents, which makes their heavy trucks very difficult in the market.
Third, service and price can't keep up.
Because jiangling motors invested the public's money to develop its own heavy trucks, the price in jiangling motors was much higher than other cars of the same grade at that time, which led to their lack of market competitiveness at that time. Many brands did not sign long-term contracts with them because their technology needed to be tested. Basically, only some retail investors will choose to buy Jiangling brand cars. However, because the word-of-mouth was not very good, it didn't spread, which led to jiangling motors's failure in heavy trucks.